Review

Doing It Digital in Bangladesh

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted to invest on Digital marketing to tap the vibrant &

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Wowbox – Expanding Possibilities & the One Stop Solution

By Karishma Mahfuz For a lot of people, the stock text messaging apps or social media sites that are available in their smart phones might be all what they need to communicate and explore. But for millions, and perhaps billions,

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The Asian Marketing Effectiveness & Strategy Awards 2016

Record number of entries for Asian Marketing Effectiveness & Strategy Awards 2016 A record 1,231 entries from 20 countries were submitted to the Asian Marketing Effectiveness & Strategy Awards 2016. Entries have continued to grow steadily from last year, with

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The Art of Entertainment On-Demand

Imagining a world where you can, restock your refrigerator, pay your bills, connect with your friends and remotely run a global business all with a touch of a button, was unthinkable even a decade ago. But nowadays it is unthinkable

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Brand Breakout – How Emerging Market Brands Will Go Global

Anyone with more than a passing interest in how global brands develop should take note.  Financial Times June 19, 2013 Last month the Best Brand Awards 2013, held by Bangladesh Brand Forum in collaboration with Millward Brown Bangladesh, unveiled Prof.

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World Economic Forum, Davos 2014

Long-term Perspective for Socioeconomic Development  Every country wants to be powerful because a country’s interest is nothing but the cumulative self-interest of its people and, as we all know, people are selfish. The only statistic that can truly determine a

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