Podcast

COMMUNICATION IN THE TIME OF CORONA

The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers through communications. Keeping in mind certain concerns of stakeholders, brands can adopt creative ways to communicate with the

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RETHINKING CUSTOMERS WITH MICRO-MOMENTS

With the high usage of smartphone devices, people are always searching for immediate information. These searches or “Micro-moments” can be leveraged by brands to gain attention and deliver quality. What is the size of Jupiter? You google it. Hungry? Your

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BRAND SURVIVAL

Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or are attracted to. But have we ever considered how hard

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MONEY LAUNDERING

International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google to share, search, and take action. This has led to

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DESIGNING A CALL-TO-ACTION CAMPAIGN

If you are finding that your leads and prospects aren’t taking the next step in your sales process, whether that’s buying or simply requesting more information, the problem could be a faulty or non-existent call to action. A Call to

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A PRODUCTIVE APPROACH TO QUARANTINE

Update yourself with the new milestones around the world. Get creative and share it with everyone. Give the online courses a try. Brush up your long-lost hobby. Explore your inner-self. Contemplate how to make this world a better place.  

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A RELATIONSHIP FOR BETTER HEALTH

In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of knowledge about healthcare providers before selecting one. The healthcare industry

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DESIGNING AN IMMERSIVE RETAIL EXPERIENCE

Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You pick the dress that you like and try it on in front of the mirror. But you get surprised when you see other images

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BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED

Introduction The concept of “product” and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today, as a brand, the job doesn’t end when a product

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PERSONALIZATION: DRIVING MARKETING SUCCESS

What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power of data and revolutionary machine learning tools, brands are now

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HOW INSTAGRAM IS TRANSFORMING SHOPPING

On October 6, 2010, two adventurous computer programmers launched a photo-sharing app on the web for iOS devices. Kevin Systrom and Mike Krieger, both Stanford graduates, had been working on that app for a year. They had beta-tested their app

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V-COUNT: REDEFINING VISITOR ANALYTICS

Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and provider of visitor-tracking, queue management, heat-map, and analytics technology. Focusing heavily

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THE HUMAN ELEMENT IN AUTOMATION

The fourth industrial revolution brought in concepts such as automation and artificial intelligence (AI) that have the potential to revolutionize the way businesses operate. Organizations around the world are already reaping the benefits of these changes. But this also comes

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CAN WE TEACH INNOVATION?

Innovation is the thought process that allows us to come up with fresh solutions to regular problems. If we think about our day to day life, we do not innovate things quite often compared to the times we replicate existing

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MICROSERVICE ARCHITECTURE IN BUSINESS

In the present scenario of business, the integration of technology with business has become a must. Business owners must adapt to the latest technological advancements and improvise in designing their business operations in such a way that their businesses always

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