Regulars

BRANDS THAT LEARNED FROM CULTURAL DISASTERS

Leaders make every effort to think through the best outcome for their trade, which includes communication and setting up certain standards for their teams. While these standards may not be carved out as ‘must be’ in stones, they sure do

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A FEW TAKES ON THE BUDDING PRODUCTION HOUSE REALM

By Abdullah Al Nahian In the technology and information driven market that we have in our lives today, the opportunities for marketers have increased several folds and so have the threats. As of this moment, it is not just enough

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DISTRIBUTORS: PLAYING ROLES BEYOND RESPONSIBILITIES

By Nafisa Nawal Khan Distributors, by definition, are the ones who stock your product, wait for orders and deliver it. But in reality, there is more than what meets the eye.  POWER OF DISTRIBUTORS Distributors have much control over a large

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VARUN SAKHUJA ON INNOVATION & FINANCIAL INCLUSION

Varun Sakhuja is Director, Innovation Management for Mastercard Labs in Asia Pacific. Varun has been with Mastercard for over 3 years and he has held key business development roles: first in Acceptance Development followed by Merchant Development. In these roles,

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REINVENTING REAL ESTATE

The real estate industry seems to be on an accelerating disruption curve highlighted by rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities. Clearly, cities today

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REPAYING YOUR SLEEP DEBT

Written by Syed Ahnaf Bakht Sleep debt or sleep deficit is a term used to describe cumulative sleep loss resulting from not getting enough sleep. Your accumulated sleep debt will increase over time if you regularly get less sleep than

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WHO RULED OVER TWITTER THIS FIFA WORLD CUP 2018

How did you express your emotion when your favorite team scored a goal in this World Cup? Most predictably, you yelled first in front of your TV screen and the next thing you did was putting up a status or

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TAKE A BREAK FROM YOUR SMARTPHONE

You have a smartphone addiction and you are in denial. Okay, maybe “addiction” may come off with having too much of a negative connotation and you will not read this article to the end. But, do you obsess over who

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WORLD CUP AND BRANDS

Written By Nafisa Nawal Khan The FIFA world cup is one glorious occasion occurring every four years, and while my soccer writing is pretty sparse on this page usually, don’t we all become huge football fans during World Cup season?

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BRAND CUP: HOW FOOTBALL’S BIGGEST BATTLE HAS TURNED INTO A FURIOUS FIGHT BETWEEN BRANDS

Written By Farhat Chowdhury A roaring crowd. Flags, jerseys and placards representing the two teams. Chants, anthems and the deafening roar of a thousand vuvuzelas. If you think these are all what this FIFA World Cup matches are all about,

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#PASSTHESWAG: VIVO’S ATTEMPT OF CONNECTING FOOTBALL WITH MUSIC

With their cutting edge technology & AI powered cameras providing the ultimate photographic experience, Smartphone company Vivo has been making some serious inroads into the tech market in a short period of time. Vivo has been a device of much

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MCDONALD’S BURGER MENU FOR THE WORLD CUP CHAMPIONS

Food chains & beverage companies have always targeted the World cup as a great way of boosting their sales while coming up with fabulous campaigns that attracts viewers from all over the globe. 4 years on from Brazil, the World

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SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS

It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a very pressing sense of responsibility that he has learned to

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THE UNIQUE SUBSCRIPTION PACK BY THE HIMALAYAN TIMES

By Jayant Savant, Creative Leader, Brand Custodian, Problem Solver  Surprises. Who doesn’t like them? We all are excited when a surprise comes our way. Husbands can vouch for this, as the wives are always craving for surprises. Brands are no strangers

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