Regulars

REMEMBERING OUR ROOTS

ROBI “BIJOY ITIHASH” DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY BY FARHAT CHOWDHURY ZISHAN Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the country – Robi is no exception. With a colossal subscriber

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INSIGHTS INTO THE FMCG INDUSTRY

IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending his expertise in the Middle East, Europe and South Asia.

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FEBRUARY 2018

Bangladesh Brand Forum Magazine: February 2018

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JANUARY 2018

Bangladesh Brand Forum Magazine: January 2018

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8 TOP TRENDS OF MARKETING IN ASIA 2018

Asia is growing rapidly as a market and business destination. As the economy is booming, organizations are feeling side effect of growing economy and facing national and international competitions in sustaining their position in consumer’s mind and purchase. Thus, the

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INTEGRATING TRADITIONAL WITH DIGITAL

In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British American Tobacco and Unilever. But his experiences are not limited

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SERVING WITH SOPHISTICATION

IN CONVERSATION WITH CONSTANTINOS S. GAVRIEL, GENERAL MANAGER, LE MERIDIEN DHAKA With over two decades of experience in the hospitality industry, Mr. Constantinos S. Gavriel is a certified aficionado of the hotel business. He has seen it all and managed it

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SUCCESS STORY OF A BANGLADESHI BRAND FEATURED BY FACEBOOK BUSINESS

Facebook Business is the Bible of doing business on Facebook. They make authentic case studies of brands that succeed using Facebook Marketing. Recently campaign case study of a Bangladeshi brand ‘Khaas Food’ got featured as a success story at Facebook

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Women Can. Women Will.

Monalisa Sanitary Napkin’s latest campaign on women resilience By Farhat Chowdhury (Zishan) Women hygiene products have long been subject to social dilemma. Marketers have always pondered upon the perfect communication method in portraying the products in front of their target audience;

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BBF MAGAZINE | NOVEMBER – DECEMBER 2017

Bangladesh Brand Forum Magazine: November – December 2017

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LEARNING THE ART OF MARKETING ONLINE CONTENT

In a conversation with Dan Clarke, CEO and Founder of disruptient Dan Clarke is a well-known thought leader in the digital marketing space. His experiences range from SEO, SEM, social media, and online marketing web development to client side work.

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THE SKY IS JUST ANOTHER MILESTONE

In conversation with Abrar A. Anwar, CEO, Standard Chartered, Malaysia If you are a Bangladeshi, you will feel proud today. Because the person we are going to talk about has shone so bright in his motherland that he has not

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A TALE OF COURAGE AND RESILIENCE

In conversation with Shehzad Munim, Managing Director, British American Tobacco Bangladesh From a young Bangladeshi undergraduate to becoming the first native Managing Director of one of the leading multinationals in Bangladesh, Mr. Shehzad Munim himself defines what “resilience” is truly about.

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BANGLADESH AT SPIKES ASIA 2017

BY ARAF NOOR Spikes Asia, an annual festival that brings together the creative communications industry under one platform in order to network and exchange ideas. This year, once again, champions of Bangladesh YouthFest 2017 were leveraged by Bangladesh Brand Forum

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BBF MONTHLY | OCTOBER 2017

Bangladesh Brand Forum Monthly Magazine – October 2017 Issue

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