Regulars

Advertising Shift – An Adman’s Perspective

In conversation with Taslim Ahmed, CEO, Unitrend Ltd. A young, energetic ABAC Business Graduate, boards on the then bandwagon of research field, hoping for a prosperous career. Serving at the Canadian University as a Research Assistant and as lecturer at

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Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

There can be a plethora of reasons why you wish you were a digital marketer. Maybe you’re the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe in virtual world that it’d better be your bread and

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MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still the answer in most cases would be… A LOT. And how much of

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5 Online Marketing Strategies That Drive Offline Sales

Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in

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Towards an Innovative Bangladesh

Ask what Innovation means, and most likely you will hear multiple versions, with multifaceted approach. Some would appear so complex that, you would feel it only falls under the purview of highly skilled and technical professionals. In my mind Innovation

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Leadership Mannerism: In conversation with NAZIA ANDALEEB PREEMA President, WIL (Women in Leadership)

Nazia Andaleeb PREEMA, one of the most prolific and prominent contemporary visual artists of Bangladesh, has been dealing with the issues of women through innovative approach, distinct technique and lyrical overtones. Preema kept extending the notion of art: she is

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In The Era of Advertising Blindness And Short Attention, How To Get Your Content NOTICED!

There’s an information overload, everywhere.  How did you and I cope with that? Just by becoming picky! Your subconscious has a set of filters that tells you what to consume and what to ignore.  And when we see the word

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Facebook Audience 101: How to find fans that matter, and things that matter to them

  “Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my response. Looking at how he shrugged, we realized that our

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Up Close with Mr. Suresh Ramaswami

Suresh Ramaswamy is the digital lead for South East Asia at Grey. He leads creative digital solutions for multi-national brands across the Asia-Pacific region. Prior to Grey he was the regional director of social and mobile at Leo Burnett where

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Branding Practice in News Media Industry

Tajdin Hassan Head of Marketing | The Daily Star The news media industry we talk about today was gradually developed through many adoptions and changes brought in the picture by the passage of time & the evolution of technology. The

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Alia Khan on Leadership and Islamic Fashion

Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion events or consulting for retailers and designers who are aiming

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Monetization: A Unique Pricing Challenge in the Digital World

Whenever we think of marketing, a flashy TVC or a brilliant billboard instantly comes to mind. Sometimes we also talk about the features of a product (especially tech products like phones or tabs). Pricing is rarely mentioned or discussed as

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G&R Serves 1 Billion Ads per Month

Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps.  How big is a billion? If a billion kids made a human tower, they would stand up past

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Digital Marketing and Talent Management

Written by  Tajdin Hassan, Head of Marketing, The Daily Star With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing much crucial role when it comes to introducing and engaging consumers with a company’s

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Huawei Presents Digital Marketing Summit 2016 Held

The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme “Demystifying Digital Marketing”. The day long summit was conducted with five keynote sessions of globally recognized digital marketing experts, two case

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