Regulars

HOW TO IMPROVE YOUR BRAND CONSIDERATION

One of the best implicit and over-time achievements of a marketer is when his brand is chosen over a thought through process. A catchy packaging or an attractive promo might give you an edge over your competitors, but the probability

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SOUTH ASIAN FMCG: VAST AND DIVERSE

Jaspinder Singh Vohra is the Director – South Asia of Kellogg India. He is responsible for looking after the business vertical in South Asia markets (Sri Lanka, Pakistan, Nepal, Maldives & Bangladesh). Mr. Vohra has been with the company for

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BBF MONTHLY | NOVEMBER 2018

BBF November 2018 issue has Bangladesh Innovation Award 2018 as the cover story. Other pieces include – Creating Effective Content, Retention Vs Acquisition, Design Thinking & Education, Digital Ethics, Brand Considerations, Nation Brands Report 2018, and many more.  

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REINVENTING REAL ESTATE

The real estate industry seems to be on an accelerating disruption curve highlighted by rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities. Clearly, cities today

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THE RISE OF GREEN BEAUTY

Today a growing number of consumers across the world are rejecting chemical-filled skincare products and cosmetics for pricey, plant-based and seemingly fewer toxic alternatives. It is a thriving sector—one that some experts think could change the beauty industry for good.

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DIGITALIZATION: WHERE DOES BANGLADESH STAND?

The Chief Human Resources Officer of Grameenphone, Syed Tanvir Husain has been with the company since mid-2013, heading departments of L&D, Center of Expertise and Shared Services of People and Organization before taking up the role of CHRO in June

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BBF MONTHLY | OCTOBER 2018

BBF October issue has pieces on Spikes Asia 2018, Innovation, Business Etiquette, Getting Media Right, Machine Learning in Marketing and much more.

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KANTAR BOSS SHARES INSIGHT INTO THE RESEARCH INDUSTRY

Eric Salama is the CEO of Kantar, WPP’s data investment management division with more than 30 thousand employees and more than $4bn in revenues. Kantar has a mix of global and local clients, working on everything from innovation and new

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BBF MONTHLY | SEPTEMBER 2018

Bangladesh Brand Forum Monthly Magazine

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ARTIFICIAL INTELLIGENCE AND THE FUTURE OF CONSUMPTION

Written by Anjana Pillai, Partner, Quantum The year is 1816. Mary Shelley and Percy Bysshe Shelley are spending the summer with Percy’s best friend, the poet Lord Byron. Lord Byron proposes that they all amuse themselves by each coming up with

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REPAYING YOUR SLEEP DEBT

Written by Syed Ahnaf Bakht Sleep debt or sleep deficit is a term used to describe cumulative sleep loss resulting from not getting enough sleep. Your accumulated sleep debt will increase over time if you regularly get less sleep than

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13 TECHNICAL SEO FACTORS

Exactly what makes a website optimized for search engine rankings? Here are the 13 factors that will play a great role in Search Engine Optimization (SEO). 1. INSPECT INDEXING Let’s begin with the variety of your website’s pages that are

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UPHOLDING REPUTATION – AN INSPIRING TRUE STORY

The red light is known to go off every time danger strikes. However, we do not always see the calamity proceeding towards us. We stay blind to the hovering dark clouds of the consequences and end up swirling along with

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BBF MONTHLY | AUGUST 2018

Our August issue shares thoughts on Creative Communication, Superbrands, Copywriting, River Tourism, Business of Football and many more in-depth pieces.

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TAKE A BREAK FROM YOUR SMARTPHONE

You have a smartphone addiction and you are in denial. Okay, maybe “addiction” may come off with having too much of a negative connotation and you will not read this article to the end. But, do you obsess over who

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