Regulars

DREAMS IN A NOTEBOOK

Bashundhara Exercise Book Goes Viral with Its New Social Media Campaign By Farhat Chowdhury Zishan In a country where copies and notebooks have had a traditional touch to it for ages, Bashundhara Exercise Book has surely picked up the pace

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Is Digital Advertising Critical for Brands?

by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?’ Much as I was tempted to say no just for the hell of it, let’s just say

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Innovative AD Formats for Better Engagement on Mobile

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand

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Internet of Things – The Future is Here

Being a 90’s kid, I remember watching the television series named “Robocop”, which showed police officers using a telephone that could show live video of the person at the other end. It was so fascinating to see such a futuristic

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Expansion Whisper of Digital Media

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most densely populated country in the world. 70% of total 16

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4 Signs of A Competitive Work Place

Managers often choose competitive work environment as a means to motivate people. The idea of regularly being compared to your peers is a strong motivator to work harder and longer to keep your position. But sometimes it can become the

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First International Conference on Business and Management to be Held in September

In Conversation with the Program Chair Dr. Md. Mamun Habib   BRAC Business School (BBS), BRAC University, Bangladesh is going to organize the 1st International Conference on Business and Management (ICBM 2017) on September 21-22, 2017 in Dhaka, Bangladesh. The

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Doing It Digital in Bangladesh

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted to invest on Digital marketing to tap the vibrant &

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Advertising Shift – An Adman’s Perspective

In conversation with Taslim Ahmed, CEO, Unitrend Ltd. A young, energetic ABAC Business Graduate, boards on the then bandwagon of research field, hoping for a prosperous career. Serving at the Canadian University as a Research Assistant and as lecturer at

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Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

There can be a plethora of reasons why you wish you were a digital marketer. Maybe you’re the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe in virtual world that it’d better be your bread and

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MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still the answer in most cases would be… A LOT. And how much of

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5 Online Marketing Strategies That Drive Offline Sales

Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in

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Towards an Innovative Bangladesh

Ask what Innovation means, and most likely you will hear multiple versions, with multifaceted approach. Some would appear so complex that, you would feel it only falls under the purview of highly skilled and technical professionals. In my mind Innovation

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Leadership Mannerism: In conversation with NAZIA ANDALEEB PREEMA President, WIL (Women in Leadership)

Nazia Andaleeb PREEMA, one of the most prolific and prominent contemporary visual artists of Bangladesh, has been dealing with the issues of women through innovative approach, distinct technique and lyrical overtones. Preema kept extending the notion of art: she is

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In The Era of Advertising Blindness And Short Attention, How To Get Your Content NOTICED!

There’s an information overload, everywhere.  How did you and I cope with that? Just by becoming picky! Your subconscious has a set of filters that tells you what to consume and what to ignore.  And when we see the word

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