Regulars

BBF MONTHLY | SEPTEMBER 2018

Bangladesh Brand Forum Monthly Magazine

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ARTIFICIAL INTELLIGENCE AND THE FUTURE OF CONSUMPTION

Written by Anjana Pillai, Partner, Quantum The year is 1816. Mary Shelley and Percy Bysshe Shelley are spending the summer with Percy’s best friend, the poet Lord Byron. Lord Byron proposes that they all amuse themselves by each coming up with

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REPAYING YOUR SLEEP DEBT

Written by Syed Ahnaf Bakht Sleep debt or sleep deficit is a term used to describe cumulative sleep loss resulting from not getting enough sleep. Your accumulated sleep debt will increase over time if you regularly get less sleep than

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13 TECHNICAL SEO FACTORS

Exactly what makes a website optimized for search engine rankings? Here are the 13 factors that will play a great role in Search Engine Optimization (SEO). 1. INSPECT INDEXING Let’s begin with the variety of your website’s pages that are

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UPHOLDING REPUTATION – AN INSPIRING TRUE STORY

The red light is known to go off every time danger strikes. However, we do not always see the calamity proceeding towards us. We stay blind to the hovering dark clouds of the consequences and end up swirling along with

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BBF MONTHLY | AUGUST 2018

Our August issue shares thoughts on Creative Communication, Superbrands, Copywriting, River Tourism, Business of Football and many more in-depth pieces.

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TAKE A BREAK FROM YOUR SMARTPHONE

You have a smartphone addiction and you are in denial. Okay, maybe “addiction” may come off with having too much of a negative connotation and you will not read this article to the end. But, do you obsess over who

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CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a powerful revenue tool for brands, who can now speak to

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BBF MONTHLY | JULY 2018

Bangladesh Brand Forum Magazine: July 2018

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MIR SALIM SHARES HIS THOUGHTS ON LEADERSHIP

Mr. Mir Salim is a Principal at the Boston Consulting Group’s Kuala Lumpur office. He is a core member of the firm’s Strategy, Public Sector and Energy Practices. His work at BCG has ranged from crafting industry blueprints and trade

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BELIEVING IN THE POWER OF SELF

IN CONVERSATION WITH MUBINA ASAF, HEAD OF LEGAL & EXTERNAL AFFAIRS, BRITISH AMERICAN TOBACCO BANGLADESH A practicing lawyer turned corporate legal professional, Mubina Asaf has redefined what a legal practitioner can achieve. Heading the Legal and External Affairs division at British

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BBF MONTHLY | JUNE 2018

Bangladesh Brand Forum Magazine: June 2018

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MOVING THE DIGITAL MARKETING GAME AHEAD

Bangladesh Brand Forum hosted a dialogue on the 12th of May 2018 with industry leaders from the digital marketing scene of Bangladesh. The objective of which was to clarify the digital marketing space. The discussion included both clients and digital

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A CONVERSATION WITH PROF. ROBERT C. WOLCOTT

Interviewed by Aqueb Safwan One of the most sought-after thought leaders of recent times, Robert C. Wolcott is a Clinical Professor of Innovation and Entrepreneurship at the Kellogg School of Management, and the Co-founder and Executive Director of Kellogg Innovation

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PLANTING SEEDS OF LOYALTY IN E-COMMERCE

By Izbath Tarik Even after decades spent in the era of internet, millions of businesses being done on the internet, it is still a grey area for lawmakers. Internet is where we spend the highest amount of our day, but

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