Regulars

BBF MONTHLY | APRIL 2018

Bangladesh Brand Forum Magazine: April 2018

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ECO-FRIENDLY BRAND COMMUNICATION – LEARNING FROM NEPALESE ADVERTISING

By JAYANT SAVANT, Creative Consultant Media landscape is dynamic. So then, this might come as a surprise. Especially, when every brand and every advertiser is hunting for a bigger chunk of the pie. Because at the end of the day, every

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FOR SALES, YOU HAVE TO WALK AN EXTRA MILE

In Conversation with ASHRAF BIN TAJ, Managing Director, International Distribution Company Bangladesh Pvt. Ltd. Ashraf Bin Taj is the co-founder and Managing Director of International Distribution Company Bangladesh Pvt. Ltd. (IDC), a fast-growing marketing and distribution company based in Dhaka.

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BBF MONTHLY | MARCH 2018

Bangladesh Brand Forum Magazine: March 2018

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BBF Digitalk on Smart Data Usage for Marketing Campaigns

Bangladesh Brand Forum is presenting a session on “Smart Data Usage For Your Marketing Campaigns: Why and How?”, on 21st March at the premises of Bangladesh Brand Forum. Presented in Association with Eskimi, the session is a part of BBF Digitalk series

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EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY

By Shadab Mahbub The RMG industry in Bangladesh is celebrated as the leading (and dominating) source of export earnings for Bangladesh. Our position in the global market as the second largest manufacturer of garments in the world is an accolade

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REMEMBERING OUR ROOTS

ROBI “BIJOY ITIHASH” DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY BY FARHAT CHOWDHURY ZISHAN Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the country – Robi is no exception. With a colossal subscriber

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INSIGHTS INTO THE FMCG INDUSTRY

IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending his expertise in the Middle East, Europe and South Asia.

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FEBRUARY 2018

Bangladesh Brand Forum Magazine: February 2018

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JANUARY 2018

Bangladesh Brand Forum Magazine: January 2018

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8 TOP TRENDS OF MARKETING IN ASIA 2018

Asia is growing rapidly as a market and business destination. As the economy is booming, organizations are feeling side effect of growing economy and facing national and international competitions in sustaining their position in consumer’s mind and purchase. Thus, the

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INTEGRATING TRADITIONAL WITH DIGITAL

In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British American Tobacco and Unilever. But his experiences are not limited

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SERVING WITH SOPHISTICATION

IN CONVERSATION WITH CONSTANTINOS S. GAVRIEL, GENERAL MANAGER, LE MERIDIEN DHAKA With over two decades of experience in the hospitality industry, Mr. Constantinos S. Gavriel is a certified aficionado of the hotel business. He has seen it all and managed it

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SUCCESS STORY OF A BANGLADESHI BRAND FEATURED BY FACEBOOK BUSINESS

Facebook Business is the Bible of doing business on Facebook. They make authentic case studies of brands that succeed using Facebook Marketing. Recently campaign case study of a Bangladeshi brand ‘Khaas Food’ got featured as a success story at Facebook

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Women Can. Women Will.

Monalisa Sanitary Napkin’s latest campaign on women resilience By Farhat Chowdhury (Zishan) Women hygiene products have long been subject to social dilemma. Marketers have always pondered upon the perfect communication method in portraying the products in front of their target audience;

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