Regulars

CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a powerful revenue tool for brands, who can now speak to

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BBF MONTHLY | JULY 2018

Bangladesh Brand Forum Magazine: July 2018

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MIR SALIM SHARES HIS THOUGHTS ON LEADERSHIP

Mr. Mir Salim is a Principal at the Boston Consulting Group’s Kuala Lumpur office. He is a core member of the firm’s Strategy, Public Sector and Energy Practices. His work at BCG has ranged from crafting industry blueprints and trade

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BELIEVING IN THE POWER OF SELF

IN CONVERSATION WITH MUBINA ASAF, HEAD OF LEGAL & EXTERNAL AFFAIRS, BRITISH AMERICAN TOBACCO BANGLADESH A practicing lawyer turned corporate legal professional, Mubina Asaf has redefined what a legal practitioner can achieve. Heading the Legal and External Affairs division at British

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BBF MONTHLY | JUNE 2018

Bangladesh Brand Forum Magazine: June 2018

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MOVING THE DIGITAL MARKETING GAME AHEAD

Bangladesh Brand Forum hosted a dialogue on the 12th of May 2018 with industry leaders from the digital marketing scene of Bangladesh. The objective of which was to clarify the digital marketing space. The discussion included both clients and digital

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A CONVERSATION WITH PROF. ROBERT C. WOLCOTT

Interviewed by Aqueb Safwan One of the most sought-after thought leaders of recent times, Robert C. Wolcott is a Clinical Professor of Innovation and Entrepreneurship at the Kellogg School of Management, and the Co-founder and Executive Director of Kellogg Innovation

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PLANTING SEEDS OF LOYALTY IN E-COMMERCE

By Izbath Tarik Even after decades spent in the era of internet, millions of businesses being done on the internet, it is still a grey area for lawmakers. Internet is where we spend the highest amount of our day, but

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AN EFFECTIVE WAY OF CONTINUOUS INNOVATION

By Fabiha Naz Kabir “Creative destruction is the essential fact about capitalism,” said Joseph Schumpeter in his 1942 book Capitalism, Socialism and Democracy. Creative destruction refers to the never-ending product and process innovation mechanism through which new production units replace

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THE UNIQUE SUBSCRIPTION PACK BY THE HIMALAYAN TIMES

By Jayant Savant, Creative Leader, Brand Custodian, Problem Solver  Surprises. Who doesn’t like them? We all are excited when a surprise comes our way. Husbands can vouch for this, as the wives are always craving for surprises. Brands are no strangers

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FUTURE OF MARKETING AND SALES PRACTICES

THOUGHTS FROM BRITISH MARKETERS By Syed Ibrahim Saajid “Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?” “Will there be even fewer marketing directors in the executive board of

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A CONVERSATION WITH GEETEARA SAFIYA CHOUDHURY

By Sanjida Tanny Earlier in March, Asia Marketing Federation (AMF) awarded the first ever Asia Youth, Women, Netizen Marketing Excellence Awards 2018 to recognize the outstanding marketeers of Asia. What makes it so special for Bangladesh? The winner of Asia’s

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A DAY WITH BANGLADESH ON TWITTER

By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in Bangladesh. Out of that 40 million users, 35% access it

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BBF MONTHLY | MAY 2018

Bangladesh Brand Forum Magazine: May 2018  

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BBF MONTHLY | APRIL 2018

Bangladesh Brand Forum Magazine: April 2018

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