Regulars

REINVENTING REAL ESTATE

The real estate industry seems to be on an accelerating disruption curve highlighted by rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities. Clearly, cities today

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REPAYING YOUR SLEEP DEBT

Written by Syed Ahnaf Bakht Sleep debt or sleep deficit is a term used to describe cumulative sleep loss resulting from not getting enough sleep. Your accumulated sleep debt will increase over time if you regularly get less sleep than

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WHO RULED OVER TWITTER THIS FIFA WORLD CUP 2018

How did you express your emotion when your favorite team scored a goal in this World Cup? Most predictably, you yelled first in front of your TV screen and the next thing you did was putting up a status or

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TAKE A BREAK FROM YOUR SMARTPHONE

You have a smartphone addiction and you are in denial. Okay, maybe “addiction” may come off with having too much of a negative connotation and you will not read this article to the end. But, do you obsess over who

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WORLD CUP AND BRANDS

Written By Nafisa Nawal Khan The FIFA world cup is one glorious occasion occurring every four years, and while my soccer writing is pretty sparse on this page usually, don’t we all become huge football fans during World Cup season?

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BRAND CUP: HOW FOOTBALL’S BIGGEST BATTLE HAS TURNED INTO A FURIOUS FIGHT BETWEEN BRANDS

Written By Farhat Chowdhury A roaring crowd. Flags, jerseys and placards representing the two teams. Chants, anthems and the deafening roar of a thousand vuvuzelas. If you think these are all what this FIFA World Cup matches are all about,

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#PASSTHESWAG: VIVO’S ATTEMPT OF CONNECTING FOOTBALL WITH MUSIC

With their cutting edge technology & AI powered cameras providing the ultimate photographic experience, Smartphone company Vivo has been making some serious inroads into the tech market in a short period of time. Vivo has been a device of much

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MCDONALD’S BURGER MENU FOR THE WORLD CUP CHAMPIONS

Food chains & beverage companies have always targeted the World cup as a great way of boosting their sales while coming up with fabulous campaigns that attracts viewers from all over the globe. 4 years on from Brazil, the World

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SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS

It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a very pressing sense of responsibility that he has learned to

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THE UNIQUE SUBSCRIPTION PACK BY THE HIMALAYAN TIMES

By Jayant Savant, Creative Leader, Brand Custodian, Problem Solver  Surprises. Who doesn’t like them? We all are excited when a surprise comes our way. Husbands can vouch for this, as the wives are always craving for surprises. Brands are no strangers

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ECO-FRIENDLY BRAND COMMUNICATION – LEARNING FROM NEPALESE ADVERTISING

By JAYANT SAVANT, Creative Consultant Media landscape is dynamic. So then, this might come as a surprise. Especially, when every brand and every advertiser is hunting for a bigger chunk of the pie. Because at the end of the day, every

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REMEMBERING OUR ROOTS

ROBI “BIJOY ITIHASH” DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY BY FARHAT CHOWDHURY ZISHAN Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the country – Robi is no exception. With a colossal subscriber

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SUCCESS STORY OF A BANGLADESHI BRAND FEATURED BY FACEBOOK BUSINESS

Facebook Business is the Bible of doing business on Facebook. They make authentic case studies of brands that succeed using Facebook Marketing. Recently campaign case study of a Bangladeshi brand ‘Khaas Food’ got featured as a success story at Facebook

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4 Signs of A Competitive Work Place

Managers often choose competitive work environment as a means to motivate people. The idea of regularly being compared to your peers is a strong motivator to work harder and longer to keep your position. But sometimes it can become the

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