Digital Prospects

Innovative AD Formats for Better Engagement on Mobile

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand

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Expansion Whisper of Digital Media

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most densely populated country in the world. 70% of total 16

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Doing It Digital in Bangladesh

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted to invest on Digital marketing to tap the vibrant &

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Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

There can be a plethora of reasons why you wish you were a digital marketer. Maybe you’re the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe in virtual world that it’d better be your bread and

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MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still the answer in most cases would be… A LOT. And how much of

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G&R Serves 1 Billion Ads per Month

Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps.  How big is a billion? If a billion kids made a human tower, they would stand up past

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Digital Marketing and Talent Management

Written by  Tajdin Hassan, Head of Marketing, The Daily Star With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing much crucial role when it comes to introducing and engaging consumers with a company’s

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Huawei Presents Digital Marketing Summit 2016 Held

The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme “Demystifying Digital Marketing”. The day long summit was conducted with five keynote sessions of globally recognized digital marketing experts, two case

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3rd Digital Marketing Summit on 8th October

In a digitally driven world, it’s a challenge just to keep pace with all the change because Digital is evolving at lightning speed and, in line with international trends, it is moving from conveying a message to creating an experience.

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Marketing Opportunities in Digital Media

by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken to reach out consumers in digital media can be termed

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How New Web Design Trends are Changing the Game

by Tashfeen Mustafa Choudhury Trends are one of the most common and important part of any industry till date. In many ways, trends are what drives a business, pushes it to innovate and change accordingly, helping a business grow. Similarly,

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The A.B.C.D.E. for a Digital Marketer

by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers.  Like many other countries, digital marketing is the fastest growing media in Bangladesh. This growth is not only in-terms

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Unleashing the Potentials of Mobile Advertising

by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable rate. According to recent data from Bangladesh Telecommunication Regulatory Commission

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Interactive Experience: The Future of Brand Activation in Bangladesh

Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire, delight and motivate to do more. WebAble Digital has recently

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Telcos on Digital

by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In an industry like telecommunication, cut throat competition is present among

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