Insights

Is Digital Advertising Critical for Brands?

by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?’ Much as I was tempted to say no just for the hell of it, let’s just say

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Internet of Things – The Future is Here

Being a 90’s kid, I remember watching the television series named “Robocop”, which showed police officers using a telephone that could show live video of the person at the other end. It was so fascinating to see such a futuristic

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5 Online Marketing Strategies That Drive Offline Sales

Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in

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Towards an Innovative Bangladesh

Ask what Innovation means, and most likely you will hear multiple versions, with multifaceted approach. Some would appear so complex that, you would feel it only falls under the purview of highly skilled and technical professionals. In my mind Innovation

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Leadership Mannerism: In conversation with NAZIA ANDALEEB PREEMA President, WIL (Women in Leadership)

Nazia Andaleeb PREEMA, one of the most prolific and prominent contemporary visual artists of Bangladesh, has been dealing with the issues of women through innovative approach, distinct technique and lyrical overtones. Preema kept extending the notion of art: she is

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In The Era of Advertising Blindness And Short Attention, How To Get Your Content NOTICED!

There’s an information overload, everywhere.  How did you and I cope with that? Just by becoming picky! Your subconscious has a set of filters that tells you what to consume and what to ignore.  And when we see the word

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Facebook Audience 101: How to find fans that matter, and things that matter to them

  “Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my response. Looking at how he shrugged, we realized that our

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Up Close with Mr. Suresh Ramaswami

Suresh Ramaswamy is the digital lead for South East Asia at Grey. He leads creative digital solutions for multi-national brands across the Asia-Pacific region. Prior to Grey he was the regional director of social and mobile at Leo Burnett where

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Branding Practice in News Media Industry

Tajdin Hassan Head of Marketing | The Daily Star The news media industry we talk about today was gradually developed through many adoptions and changes brought in the picture by the passage of time & the evolution of technology. The

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Monetization: A Unique Pricing Challenge in the Digital World

Whenever we think of marketing, a flashy TVC or a brilliant billboard instantly comes to mind. Sometimes we also talk about the features of a product (especially tech products like phones or tabs). Pricing is rarely mentioned or discussed as

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A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue

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Destination Bangladesh

By Masuk Ur Rahman Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh do have

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The Innovative Sehri Marketplace

By Kazi Aaquib Shams Sehri, Suhoor, Suhur, “pre-dawn meal”, or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved over the past couple of years in Dhaka. Three years

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Economic Boom – The Eid Way

by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes in consumer behaviors and spending patterns take an unprecedented hike

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How to Make Your Idea a ‘Hot Selling Cookie’?

Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also makes ideas relative. Haven’t you heard your twin disagree with

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