Insights

A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue

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Destination Bangladesh

Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh does have short comings not

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The Innovative Sehri Marketplace

By Kazi Aaquib Shams Sehri, Suhoor, Suhur, “pre-dawn meal”, or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved over the past couple of years in Dhaka. Three years

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Economic Boom – The Eid Way

by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes in consumer behaviors and spending patterns take an unprecedented hike

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How to Make Your Idea a ‘Hot Selling Cookie’?

Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also makes ideas relative. Haven’t you heard your twin disagree with

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Unleashing the Potentials of Mobile Advertising

by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable rate. According to recent data from Bangladesh Telecommunication Regulatory Commission

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Global Trends in Retail by Syed Naved Husain

With the theme “Transforming to Sustainable Retail Business”, the first summit on retail business in Bangladesh was held on 6th of February, 2016 at Le Meridien hotel, Dhaka. The day long congress hosted multiple key-note sessions with international experts, panel

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The Must-haves to Survive in the Digital Era | Tajdin Hassan | Head of Marketing, The Daily Star

Tajdin Hassan, Head of Marketing, The Daily Star was one of the Lecture Series Speakers at the recently held Bangladesh YouthFest. Mr. Tajdin Hassan inspired the students with his insightful session where he talked about the recent trends in global branding

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Interactive Experience: The Future of Brand Activation in Bangladesh

Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire, delight and motivate to do more. WebAble Digital has recently

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Panel Discussion on ‘Realizing Potentials – The Bangladesh Perspective’

The fourth edition of Leadership Summit (LS) was held in the capital on 23rd April to address the question and instill leadership drive among corporate leaders, to materialize the potential the country has to offer. Upholding the theme, ‘Realizing Potentials’,

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Telcos on Digital

by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In an industry like telecommunication, cut throat competition is present among

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Saurabh Varma on Prospects of the Communication Industry

Saurabh Varma is currently leading Leo Burnett India as the Chief Executive Officer. In the last 15 years Saurabh has a rich experience working across many categories including FMCG, Banking and Finance and Consumer Durables. Some of the brands he

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Is Footwear Bangladesh’s Next Export Tiger?

Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear exports have grown almost 10 times over the last decade,

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Millennials – The Group Market Leaders Need to Focus On

by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand factor, the segment aged between 15 to 35 years of

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Selling to the Smart Shopper of Today

Consumers around the world are increasingly shopping in a variety of ways and we are starting to see the rise of the Omnishopper – the consumer who transcends channels – and in some cases borders. As the connected consumer is

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