Insights

You Don’t Think Enough by Dave McCaughan

Communication Summit is one of the prominent parts of Commward and this year the summit had six renowned speakers from home and abroad. The speakers enlightened the audience with sessions on current trends, analysis and practices in the field of

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Finding New Ways that Does Not Feel Interrupting; that’s the Role of Creativity in Advertising

Per Pederson on Creativity & Advertising Per Pederson, Deputy Worldwide CCO of Grey Global Group,recently visited Dhaka on a three-day official tour. With 113 Golden Lions wins at Cannes this year, Grey Global has enjoyed immense success this year and

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Creative Paper with a special design, texture or color, creates an emotion

Christophe Balaresque is the Luxury Brands & Marketing Director of Arjowiggins Creative Papers. Today, his focus is to develop relationships with Luxury Brands helping them to distinguish themselves from others by using high quality fine papers. As a Marketing Director for

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LOOKING THROUGH MIND’S EYE

You will see what you want to see. This is all about our mindset and way of thinking. If you wish to find the negatives out of a situation you can get hundreds. At the same time, someone can see

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Loved Vs Unloved Brands: In Search of The Missing Link

Consumers evaluate identical products differently depending on how it is branded. How marketer influences the mind of the consumer and how a brand leaves a long lasting impression on consumers, are two of the marketing questions often found in the

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