LOOK-IN

LYFT’S RACE TO WALL STREET

By Farhat Chowdhury Zishan No matter where we are on earth, we all have the slightest notions of the mighty tech boys in Silicon Valley, their conquest in creating the perfectly molded tech-bubble and all the life-altering, paradigm shifting startups

Read More

BRANDS THAT LEARNED FROM CULTURAL DISASTERS

Leaders make every effort to think through the best outcome for their trade, which includes communication and setting up certain standards for their teams. While these standards may not be carved out as ‘must be’ in stones, they sure do

Read More

A FEW TAKES ON THE BUDDING PRODUCTION HOUSE REALM

By Abdullah Al Nahian In the technology and information driven market that we have in our lives today, the opportunities for marketers have increased several folds and so have the threats. As of this moment, it is not just enough

Read More

DISTRIBUTORS: PLAYING ROLES BEYOND RESPONSIBILITIES

By Nafisa Nawal Khan Distributors, by definition, are the ones who stock your product, wait for orders and deliver it. But in reality, there is more than what meets the eye.  POWER OF DISTRIBUTORS Distributors have much control over a large

Read More

REINVENTING REAL ESTATE

The real estate industry seems to be on an accelerating disruption curve highlighted by rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities. Clearly, cities today

Read More