Regulars

PLANTING SEEDS OF LOYALTY IN E-COMMERCE

By Izbath Tarik Even after decades spent in the era of internet, millions of businesses being done on the internet, it is still a grey area for lawmakers. Internet is where we spend the highest amount of our day, but

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AN EFFECTIVE WAY OF CONTINUOUS INNOVATION

By Fabiha Naz Kabir “Creative destruction is the essential fact about capitalism,” said Joseph Schumpeter in his 1942 book Capitalism, Socialism and Democracy. Creative destruction refers to the never-ending product and process innovation mechanism through which new production units replace

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THE UNIQUE SUBSCRIPTION PACK BY THE HIMALAYAN TIMES

By Jayant Savant, Creative Leader, Brand Custodian, Problem Solver  Surprises. Who doesn’t like them? We all are excited when a surprise comes our way. Husbands can vouch for this, as the wives are always craving for surprises. Brands are no strangers

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FUTURE OF MARKETING AND SALES PRACTICES

THOUGHTS FROM BRITISH MARKETERS By Syed Ibrahim Saajid “Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?” “Will there be even fewer marketing directors in the executive board of

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A CONVERSATION WITH GEETEARA SAFIYA CHOUDHURY

By Sanjida Tanny Earlier in March, Asia Marketing Federation (AMF) awarded the first ever Asia Youth, Women, Netizen Marketing Excellence Awards 2018 to recognize the outstanding marketeers of Asia. What makes it so special for Bangladesh? The winner of Asia’s

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A DAY WITH BANGLADESH ON TWITTER

By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in Bangladesh. Out of that 40 million users, 35% access it

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BBF MONTHLY | MAY 2018

Bangladesh Brand Forum Magazine: May 2018  

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BBF MONTHLY | APRIL 2018

Bangladesh Brand Forum Magazine: April 2018

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ECO-FRIENDLY BRAND COMMUNICATION – LEARNING FROM NEPALESE ADVERTISING

By JAYANT SAVANT, Creative Consultant Media landscape is dynamic. So then, this might come as a surprise. Especially, when every brand and every advertiser is hunting for a bigger chunk of the pie. Because at the end of the day, every

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FOR SALES, YOU HAVE TO WALK AN EXTRA MILE

In Conversation with ASHRAF BIN TAJ, Managing Director, International Distribution Company Bangladesh Pvt. Ltd. Ashraf Bin Taj is the co-founder and Managing Director of International Distribution Company Bangladesh Pvt. Ltd. (IDC), a fast-growing marketing and distribution company based in Dhaka.

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BBF MONTHLY | MARCH 2018

Bangladesh Brand Forum Magazine: March 2018

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BBF Digitalk on Smart Data Usage for Marketing Campaigns

Bangladesh Brand Forum is presenting a session on “Smart Data Usage For Your Marketing Campaigns: Why and How?”, on 21st March at the premises of Bangladesh Brand Forum. Presented in Association with Eskimi, the session is a part of BBF Digitalk series

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EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY

By Shadab Mahbub The RMG industry in Bangladesh is celebrated as the leading (and dominating) source of export earnings for Bangladesh. Our position in the global market as the second largest manufacturer of garments in the world is an accolade

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REMEMBERING OUR ROOTS

ROBI “BIJOY ITIHASH” DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY BY FARHAT CHOWDHURY ZISHAN Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the country – Robi is no exception. With a colossal subscriber

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INSIGHTS INTO THE FMCG INDUSTRY

IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending his expertise in the Middle East, Europe and South Asia.

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