Regulars

Facebook Audience 101: How to find fans that matter, and things that matter to them

  “Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my response. Looking at how he shrugged, we realized that our

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BBF Monthly | February 2017

Bangladesh Brand Forum Monthly Magazine – February Issue

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BBF Monthly | January 2017

Bangladesh Brand Forum Monthly Magazine – January Issue

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BBF Monthly | December 2016

Bangladesh Brand Forum Monthly Magazine – December Issue

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Up Close with Mr. Suresh Ramaswami

Suresh Ramaswamy is the digital lead for South East Asia at Grey. He leads creative digital solutions for multi-national brands across the Asia-Pacific region. Prior to Grey he was the regional director of social and mobile at Leo Burnett where

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Branding Practice in News Media Industry

Tajdin Hassan Head of Marketing | The Daily Star The news media industry we talk about today was gradually developed through many adoptions and changes brought in the picture by the passage of time & the evolution of technology. The

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BBF Monthly | November 2016

Bangladesh Brand Forum Monthly Magazine – November Issue  

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Alia Khan on Leadership and Islamic Fashion

Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion events or consulting for retailers and designers who are aiming

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Monetization: A Unique Pricing Challenge in the Digital World

Whenever we think of marketing, a flashy TVC or a brilliant billboard instantly comes to mind. Sometimes we also talk about the features of a product (especially tech products like phones or tabs). Pricing is rarely mentioned or discussed as

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BBF Monthly | October 2016

Bangladesh Brand Forum Monthly Magazine – October Issue

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G&R Serves 1 Billion Ads per Month

Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps.  How big is a billion? If a billion kids made a human tower, they would stand up past

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Digital Marketing and Talent Management

Written by  Tajdin Hassan, Head of Marketing, The Daily Star With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing much crucial role when it comes to introducing and engaging consumers with a company’s

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Huawei Presents Digital Marketing Summit 2016 Held

The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme “Demystifying Digital Marketing”. The day long summit was conducted with five keynote sessions of globally recognized digital marketing experts, two case

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A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue

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BBF Monthly | September 2016

Bangladesh Brand Forum Monthly Magazine – September Issue

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