Regulars

BANGLADESH AT SPIKES ASIA 2017

BY ARAF NOOR Spikes Asia, an annual festival that brings together the creative communications industry under one platform in order to network and exchange ideas. This year, once again, champions of Bangladesh YouthFest 2017 were leveraged by Bangladesh Brand Forum

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BBF MONTHLY | OCTOBER 2017

Bangladesh Brand Forum Monthly Magazine – October 2017 Issue

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DREAMS IN A NOTEBOOK

Bashundhara Exercise Book Goes Viral with Its New Social Media Campaign By Farhat Chowdhury Zishan In a country where copies and notebooks have had a traditional touch to it for ages, Bashundhara Exercise Book has surely picked up the pace

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BBF MONTHLY | SEPTEMBER 2017

Bangladesh Brand Forum Monthly Magazine – September 2017 Issue

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Is Digital Advertising Critical for Brands?

by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?’ Much as I was tempted to say no just for the hell of it, let’s just say

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BBF MONTHLY | AUGUST 2017

Bangladesh Brand Forum Monthly Magazine – August 2017 Issue

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Innovative AD Formats for Better Engagement on Mobile

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand

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Internet of Things – The Future is Here

Being a 90’s kid, I remember watching the television series named “Robocop”, which showed police officers using a telephone that could show live video of the person at the other end. It was so fascinating to see such a futuristic

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Expansion Whisper of Digital Media

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most densely populated country in the world. 70% of total 16

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4 Signs of A Competitive Work Place

Managers often choose competitive work environment as a means to motivate people. The idea of regularly being compared to your peers is a strong motivator to work harder and longer to keep your position. But sometimes it can become the

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First International Conference on Business and Management to be Held in September

In Conversation with the Program Chair Dr. Md. Mamun Habib   BRAC Business School (BBS), BRAC University, Bangladesh is going to organize the 1st International Conference on Business and Management (ICBM 2017) on September 21-22, 2017 in Dhaka, Bangladesh. The

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Doing It Digital in Bangladesh

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted to invest on Digital marketing to tap the vibrant &

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BBF Monthly | July 2017

Bangladesh Brand Forum Monthly Magazine – July Issue

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Advertising Shift – An Adman’s Perspective

In conversation with Taslim Ahmed, CEO, Unitrend Ltd. A young, energetic ABAC Business Graduate, boards on the then bandwagon of research field, hoping for a prosperous career. Serving at the Canadian University as a Research Assistant and as lecturer at

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Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

There can be a plethora of reasons why you wish you were a digital marketer. Maybe you’re the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe in virtual world that it’d better be your bread and

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