Special Features

Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and donned a series of marketing and general management roles. Prior

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Budget FY 17-18: Impact on Businesses

When the budget for the fiscal year 2017-18 was announced in June amid much fanfare and criticism, many were surprised to see the expected uniform VAT law pushed back by 2 years. Earlier, finance minister AMA Muhith had proposed a

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The Changing Facade of Brand Loyalty

Brands triumph on consumer loyalty as a measuring yardstick for recurring sales, being able to deliver consistent performance, and the satisfaction of offering right price for the item in order to ensure value contribution in the financial steadiness of the

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BBF Knowledge now as App!

Bangladesh Brand Forum (BBF) has paced a step ahead in digitizing its presence. BBF aims to make the app available to users in order to turn it into an interactive learning platform from where the users will gather knowledge from

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Bangladesh Innovation Conclave Roadmap: Chittagong

The capital witnessed the first ever Bangladesh Innovation Conclave on the 20th of May, 2017, to start a conversation and set building blocks in meeting the growing need for innovation in our country. The event was presented by Microsoft and

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Beyond the Frontier

First Ever Bangladesh Innovation Conclave ‘INNOVATION’ is changing the corporate world. It is, in fact, perceived as both a challenge and an opportunity. While start-up companies are seizing the opportunity, large companies are struggling to accept this shift in paradigm

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Rejuvenating Marketing Society of Bangladesh

Ashraf Bin Taj is one of the leading business professional who turned into an entrepreneur with a unique blend of working experience in multinational and large local corporate organizations. He is specialized in leading and managing multi-business portfolio with large

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Microsoft Presents Bangladesh Innovation Conclave In Association With The Daily Star, Beximco Pharmaceuticals Limited and SSD-Tech held at Le Méridien Dhaka

Microsoft Presents Bangladesh Innovation Conclave In Association With The Daily Star, Beximco Pharmaceuticals Limited and, SSD-Tech and organized by Bangladesh Brand Forum (BBF), was held on the May 20, 2017 (Saturday) at the Grand Ballroom of Le Méridien Dhaka. First

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The Grand Finale – Gala Round of Robi Bangladesh YouthFest 2017 Powered by Sailor Held at IUB, Dhaka.

Robi Bangladesh YouthFest 2017 Powered by Sailor is an initiative aimed for ‘Transforming 8 Divisions through Knowledge and Innovation’. The endeavor this year covered all the divisions of Bangladesh. The finale has kicked off from May 13, 2017 and the

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Robi Bangladeh YouthFest 2017 Powered by Sailor – Grand Finale

  Robi Bangladesh YouthFest 2017 Powered by Sailor is an initiative aimed for ‘Transforming 8 Divisions through Knowledge and Innovation’. The name of the initiative itself depicts it as a festival – a festival for the energetic youth of Bangladesh.

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Up Close with Mr. Suresh Ramaswami

Suresh Ramaswamy is the digital lead for South East Asia at Grey. He leads creative digital solutions for multi-national brands across the Asia-Pacific region. Prior to Grey he was the regional director of social and mobile at Leo Burnett where

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Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul,

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A Grand Prize for the YouthFest 2016 Winners | Spikes Asia, Singapore

I was counting down the days since the beginning of May, and after months of waiting finally came the day, 19th September 2016. Not only was I excited about attending Spikes Asia, I was also very eager to travel to

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3rd Digital Marketing Summit on 8th October

In a digitally driven world, it’s a challenge just to keep pace with all the change because Digital is evolving at lightning speed and, in line with international trends, it is moving from conveying a message to creating an experience.

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Media Industry of Bangladesh: The Way Forward

Written by Taposh Ghosh The media industry of Bangladesh, having to cater to an audience of 160 million people, has experienced exponential growth since its inception a few decades ago. The industry primarily consists of print, television and radio broadcast,

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