Special Features

NATION BRANDS 2018

Brands determine the image of the nation and the situation of their economy. As the world becomes more globalized, brands are considered as one of the most important assets, that attracts investments, skilled migrants and tourists. The Brand Finance Nation

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IN CONVERSATION WITH ALI SHABAZ

As one of Asia’s most awarded creative directors with over 20 years of experience, Mr. Ali Shabaz joined Grey MENA in February 2017 from Grey Singapore. His work has been recognized at every major award show globally, with over 30

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KANTAR BOSS SHARES INSIGHT INTO THE RESEARCH INDUSTRY

Eric Salama is the CEO of Kantar, WPP’s data investment management division with more than 30 thousand employees and more than $4bn in revenues. Kantar has a mix of global and local clients, working on everything from innovation and new

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WHAT RIVERINE BANGLADESH IS YET TO EXPLORE

Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of the Padma, Jamuna, Meghna, Karnaphuli occupy 79 percent of the

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WHO RULED OVER TWITTER THIS FIFA WORLD CUP 2018

How did you express your emotion when your favorite team scored a goal in this World Cup? Most predictably, you yelled first in front of your TV screen and the next thing you did was putting up a status or

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WHAT MAKES SUPERBRANDS STAND OUT

Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The signature publication which shares stories of each Superbrand, is a

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WORLD CUP AND BRANDS

Written By Nafisa Nawal Khan The FIFA world cup is one glorious occasion occurring every four years, and while my soccer writing is pretty sparse on this page usually, don’t we all become huge football fans during World Cup season?

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A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN

Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with necessities ranging from clothes, gadgets to even automobiles. That’s why

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BRAND CUP: HOW FOOTBALL’S BIGGEST BATTLE HAS TURNED INTO A FURIOUS FIGHT BETWEEN BRANDS

Written By Farhat Chowdhury A roaring crowd. Flags, jerseys and placards representing the two teams. Chants, anthems and the deafening roar of a thousand vuvuzelas. If you think these are all what this FIFA World Cup matches are all about,

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MANAGING CUSTOMER JOURNEYS

A BAPTISM BY FIRE FOR ORGANISATIONS By Syed Ibrahim Saajid Customers have always been treated as the core of any organisation’s success. However, the approach of catering to the customers have changed drastically over the history of marketing literature and

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MIR SALIM SHARES HIS THOUGHTS ON LEADERSHIP

Mr. Mir Salim is a Principal at the Boston Consulting Group’s Kuala Lumpur office. He is a core member of the firm’s Strategy, Public Sector and Energy Practices. His work at BCG has ranged from crafting industry blueprints and trade

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#PASSTHESWAG: VIVO’S ATTEMPT OF CONNECTING FOOTBALL WITH MUSIC

With their cutting edge technology & AI powered cameras providing the ultimate photographic experience, Smartphone company Vivo has been making some serious inroads into the tech market in a short period of time. Vivo has been a device of much

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MCDONALD’S BURGER MENU FOR THE WORLD CUP CHAMPIONS

Food chains & beverage companies have always targeted the World cup as a great way of boosting their sales while coming up with fabulous campaigns that attracts viewers from all over the globe. 4 years on from Brazil, the World

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SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS

It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a very pressing sense of responsibility that he has learned to

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