Special Features

Prof. Robert C. Wolcott to Speak at 5th Leadership Summit

World renowned speaker Prof. Robert C. Wolcott is coming to 5th Leadership Summit as a keynote speaker. Prof. Wolcott is a Clinical Professor of Innovation and Entrepreneurship in Executive Education at the Kellogg School of Management, Northwestern University. In 2003,

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FOR SALES, YOU HAVE TO WALK AN EXTRA MILE

In Conversation with ASHRAF BIN TAJ, Managing Director, International Distribution Company Bangladesh Pvt. Ltd. Ashraf Bin Taj is the co-founder and Managing Director of International Distribution Company Bangladesh Pvt. Ltd. (IDC), a fast-growing marketing and distribution company based in Dhaka.

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LEADING THE NATION FOR CENTURIES

A GLANCE AT THE EXEMPLARY EXPEDITION OF ANWAR GROUP OF INDUSTRIES Nearly two centuries ago, a man named Laik Mohammad manufactured ivory combs and buttons in Dhaka and sold them in wholesale to businessmen in Calcutta. This man may not

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NEED FOR INNOVATION SURGES AS LOCAL FOOTWEAR RETAIL BOOMS

BY TAPOSH GHOSH With easy access to raw materials, Bangladesh accounts for around 3% of the world’s leather demands. The sector is presumably the second largest contributor to exports for the country, after RMG. With multiple U.S. and European brands

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INSIGHTS INTO THE FMCG INDUSTRY

IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending his expertise in the Middle East, Europe and South Asia.

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INTERBRAND: THE BEST GLOBAL BRANDS OF 2017

2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many different forms and amazed customers across all categories. And most

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NATION BRANDS 2017

A CLOSER LOOK INTO THE PROGRESSIVE NATIONS IN TERMS OF THEIR BRAND VALUE Brands have indeed come a long way from the phase of its inception. From being used as a method to identify cattle in farms to literally breathing

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NEW MODELS OF WORKING AND PARTNERSHIP IN DEVELOPMENT

THE EXAMPLE OF FRIENDSHIP Bangladesh is one of the most fertile countries in the world, but also one of the most vulnerable. Between the Himalayas with its melting glaciers and its 600 rivers, Bangladesh is the second biggest delta of

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LEVERAGING CREATIVITY THROUGH DIGITAL PLATFORMS

Creativity, as defined by web is said to be the creation of artistic work using one’s aesthetic imagination. However, some of the most creative minds of the nation, have raised some dissecting points on this definition at a recently held

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THE SKY IS JUST ANOTHER MILESTONE

In conversation with Abrar A. Anwar, CEO, Standard Chartered, Malaysia If you are a Bangladeshi, you will feel proud today. Because the person we are going to talk about has shone so bright in his motherland that he has not

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BANGLADESH AT SPIKES ASIA 2017

BY ARAF NOOR Spikes Asia, an annual festival that brings together the creative communications industry under one platform in order to network and exchange ideas. This year, once again, champions of Bangladesh YouthFest 2017 were leveraged by Bangladesh Brand Forum

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A TIME TUNNEL INTO BRANDING

BY SYED IBRAHIM SAAJID London, a quintessential cosmopolitan city, is a treasure-trove of museums. At the heart of the city is the famous Notting Hill area and just at the corner of the neighborhood is the Museum of Brands, Packaging,

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Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and donned a series of marketing and general management roles. Prior

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Budget FY 17-18: Impact on Businesses

When the budget for the fiscal year 2017-18 was announced in June amid much fanfare and criticism, many were surprised to see the expected uniform VAT law pushed back by 2 years. Earlier, finance minister AMA Muhith had proposed a

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The Changing Facade of Brand Loyalty

Brands triumph on consumer loyalty as a measuring yardstick for recurring sales, being able to deliver consistent performance, and the satisfaction of offering right price for the item in order to ensure value contribution in the financial steadiness of the

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