Special Features

MCDONALD’S BURGER MENU FOR THE WORLD CUP CHAMPIONS

Food chains & beverage companies have always targeted the World cup as a great way of boosting their sales while coming up with fabulous campaigns that attracts viewers from all over the globe. 4 years on from Brazil, the World

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SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS

It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a very pressing sense of responsibility that he has learned to

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BELIEVING IN THE POWER OF SELF

IN CONVERSATION WITH MUBINA ASAF, HEAD OF LEGAL & EXTERNAL AFFAIRS, BRITISH AMERICAN TOBACCO BANGLADESH A practicing lawyer turned corporate legal professional, Mubina Asaf has redefined what a legal practitioner can achieve. Heading the Legal and External Affairs division at British

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A CONVERSATION WITH GEETEARA SAFIYA CHOUDHURY

By Sanjida Tanny Earlier in March, Asia Marketing Federation (AMF) awarded the first ever Asia Youth, Women, Netizen Marketing Excellence Awards 2018 to recognize the outstanding marketeers of Asia. What makes it so special for Bangladesh? The winner of Asia’s

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Prof. Robert C. Wolcott to Speak at 5th Leadership Summit

World renowned speaker Prof. Robert C. Wolcott is coming to 5th Leadership Summit as a keynote speaker. Prof. Wolcott is a Clinical Professor of Innovation and Entrepreneurship in Executive Education at the Kellogg School of Management, Northwestern University. In 2003,

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FOR SALES, YOU HAVE TO WALK AN EXTRA MILE

In Conversation with ASHRAF BIN TAJ, Managing Director, International Distribution Company Bangladesh Pvt. Ltd. Ashraf Bin Taj is the co-founder and Managing Director of International Distribution Company Bangladesh Pvt. Ltd. (IDC), a fast-growing marketing and distribution company based in Dhaka.

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LEADING THE NATION FOR CENTURIES

A GLANCE AT THE EXEMPLARY EXPEDITION OF ANWAR GROUP OF INDUSTRIES Nearly two centuries ago, a man named Laik Mohammad manufactured ivory combs and buttons in Dhaka and sold them in wholesale to businessmen in Calcutta. This man may not

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NEED FOR INNOVATION SURGES AS LOCAL FOOTWEAR RETAIL BOOMS

BY TAPOSH GHOSH With easy access to raw materials, Bangladesh accounts for around 3% of the world’s leather demands. The sector is presumably the second largest contributor to exports for the country, after RMG. With multiple U.S. and European brands

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INSIGHTS INTO THE FMCG INDUSTRY

IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending his expertise in the Middle East, Europe and South Asia.

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INTERBRAND: THE BEST GLOBAL BRANDS OF 2017

2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many different forms and amazed customers across all categories. And most

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NATION BRANDS 2017

A CLOSER LOOK INTO THE PROGRESSIVE NATIONS IN TERMS OF THEIR BRAND VALUE Brands have indeed come a long way from the phase of its inception. From being used as a method to identify cattle in farms to literally breathing

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NEW MODELS OF WORKING AND PARTNERSHIP IN DEVELOPMENT

THE EXAMPLE OF FRIENDSHIP Bangladesh is one of the most fertile countries in the world, but also one of the most vulnerable. Between the Himalayas with its melting glaciers and its 600 rivers, Bangladesh is the second biggest delta of

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LEVERAGING CREATIVITY THROUGH DIGITAL PLATFORMS

Creativity, as defined by web is said to be the creation of artistic work using one’s aesthetic imagination. However, some of the most creative minds of the nation, have raised some dissecting points on this definition at a recently held

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THE SKY IS JUST ANOTHER MILESTONE

In conversation with Abrar A. Anwar, CEO, Standard Chartered, Malaysia If you are a Bangladeshi, you will feel proud today. Because the person we are going to talk about has shone so bright in his motherland that he has not

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