Brand Buzz

Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul,

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Hermès – The Strategy Insights Behind the Iconic Luxury Brand

By Martin Roll Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published

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Selling to the Smart Shopper of Today

Consumers around the world are increasingly shopping in a variety of ways and we are starting to see the rise of the Omnishopper – the consumer who transcends channels – and in some cases borders. As the connected consumer is

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Grameenphone: Empowering the Aspiration of Customers

The entire telecommunication industry has gone through extraordinary transformation in Bangladesh. From a few voice customers and basic network infrastructure in the late 90s to today’s data-savvy users and high speed 3G mobile internet, a brand has to evolve rapidly

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How Radio Foorti Became the Most Popular FM Radio Brand

With hip and happening music, cheerful, fresh and energetic RJs, Radio Foorti began its journey on 22nd September 2006 and since then, has grown to be the strongest FM brand in Bangladesh. Radio Foorti stays true to its motto, “Don’t

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The Food Joint Brand with the Best Customer Satisfaction

KFC stands for ‘Kentucky Fried Chicken’ and was started by a budding entrepreneur by the name Harland Sanders. While the first franchise was started way back in 1952 in Utah today KFC boasts of over 19,000 outlets in 120 countries.

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Nation Branding

Nation branding has become increasingly popular over the past two decades. It is hard to not be exposed to campaigns such as “Dubai: The Jewel in the Desert,” “Incredible India,” “Malaysia: Truly Asia,” or “Sri Lanka: The Pearl of the

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Colors of Happiness – Download & Unleash Your Imagination

‘I think this shade of yellow will look nice on the walls of the drawing room.’ ‘I don’t think so.’ ‘Well, what do you think we should do?’ ‘I think we should go with the blue that I saw earlier?’

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10 Things You Can Do with Samsung Note 5

The Biz. Executive story As a corporate executive, you work hard to create an edge in your organization. Communication, networking and coordination are your constant engagement. Samsung Note 5, with its unparalleled features lets you work on the go and enjoy

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The Branding Strategies of OTOBI

“OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of OTOBI Limited.” He started this organization with the urge to create products that

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