Brand Buzz

Advertising Shift – An Adman’s Perspective

In conversation with Taslim Ahmed, CEO, Unitrend Ltd. A young, energetic ABAC Business Graduate, boards on the then bandwagon of research field, hoping for a prosperous career. Serving at the Canadian University as a Research Assistant and as lecturer at

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Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul,

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Hermès – The Strategy Insights Behind the Iconic Luxury Brand

By Martin Roll Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published

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Selling to the Smart Shopper of Today

Consumers around the world are increasingly shopping in a variety of ways and we are starting to see the rise of the Omnishopper – the consumer who transcends channels – and in some cases borders. As the connected consumer is

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Grameenphone: Empowering the Aspiration of Customers

The entire telecommunication industry has gone through extraordinary transformation in Bangladesh. From a few voice customers and basic network infrastructure in the late 90s to today’s data-savvy users and high speed 3G mobile internet, a brand has to evolve rapidly

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How Radio Foorti Became the Most Popular FM Radio Brand

With hip and happening music, cheerful, fresh and energetic RJs, Radio Foorti began its journey on 22nd September 2006 and since then, has grown to be the strongest FM brand in Bangladesh. Radio Foorti stays true to its motto, “Don’t

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The Food Joint Brand with the Best Customer Satisfaction

KFC stands for ‘Kentucky Fried Chicken’ and was started by a budding entrepreneur by the name Harland Sanders. While the first franchise was started way back in 1952 in Utah today KFC boasts of over 19,000 outlets in 120 countries.

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Nation Branding

Nation branding has become increasingly popular over the past two decades. It is hard to not be exposed to campaigns such as “Dubai: The Jewel in the Desert,” “Incredible India,” “Malaysia: Truly Asia,” or “Sri Lanka: The Pearl of the

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Colors of Happiness – Download & Unleash Your Imagination

‘I think this shade of yellow will look nice on the walls of the drawing room.’ ‘I don’t think so.’ ‘Well, what do you think we should do?’ ‘I think we should go with the blue that I saw earlier?’

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10 Things You Can Do with Samsung Note 5

The Biz. Executive story As a corporate executive, you work hard to create an edge in your organization. Communication, networking and coordination are your constant engagement. Samsung Note 5, with its unparalleled features lets you work on the go and enjoy

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The Branding Strategies of OTOBI

“OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of OTOBI Limited.” He started this organization with the urge to create products that

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Colours FM – The colourful Side of Radio-listening

Ever heard of a radio station being a friend, philosopher and guide? No? Well Colours FM 101.6 is just that. It is your friend that guides you, it is a friend who is next to you and a fun loving

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Aarong – Bridging Fashion with Craftsmanship

Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few scattered retailers in Dhaka, resulting in month long gaps between

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Evolution of the Brand LUX in Bangladesh, since 1964

LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully held the 6th position in Overall Top 10 Brands for

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The Story of BSRM: How a Brand Changed an Industry

In 2008, BSRM became the first steel manufacturer in Bangladesh to launch their flagship product ‘BSRM Xtreme’, the first 500W-grade rebar in the country. This bold move was seen by many as foolhardy, because steel was an extremely low involvement

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