Exclusives

IN CONVERSATION WITH ALI SHABAZ

As one of Asia’s most awarded creative directors with over 20 years of experience, Mr. Ali Shabaz joined Grey MENA in February 2017 from Grey Singapore. His work has been recognized at every major award show globally, with over 30

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KANTAR BOSS SHARES INSIGHT INTO THE RESEARCH INDUSTRY

Eric Salama is the CEO of Kantar, WPP’s data investment management division with more than 30 thousand employees and more than $4bn in revenues. Kantar has a mix of global and local clients, working on everything from innovation and new

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WHAT RIVERINE BANGLADESH IS YET TO EXPLORE

Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of the Padma, Jamuna, Meghna, Karnaphuli occupy 79 percent of the

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MIR SALIM SHARES HIS THOUGHTS ON LEADERSHIP

Mr. Mir Salim is a Principal at the Boston Consulting Group’s Kuala Lumpur office. He is a core member of the firm’s Strategy, Public Sector and Energy Practices. His work at BCG has ranged from crafting industry blueprints and trade

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BELIEVING IN THE POWER OF SELF

IN CONVERSATION WITH MUBINA ASAF, HEAD OF LEGAL & EXTERNAL AFFAIRS, BRITISH AMERICAN TOBACCO BANGLADESH A practicing lawyer turned corporate legal professional, Mubina Asaf has redefined what a legal practitioner can achieve. Heading the Legal and External Affairs division at British

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A CONVERSATION WITH GEETEARA SAFIYA CHOUDHURY

By Sanjida Tanny Earlier in March, Asia Marketing Federation (AMF) awarded the first ever Asia Youth, Women, Netizen Marketing Excellence Awards 2018 to recognize the outstanding marketeers of Asia. What makes it so special for Bangladesh? The winner of Asia’s

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Prof. Robert C. Wolcott to Speak at 5th Leadership Summit

World renowned speaker Prof. Robert C. Wolcott is coming to 5th Leadership Summit as a keynote speaker. Prof. Wolcott is a Clinical Professor of Innovation and Entrepreneurship in Executive Education at the Kellogg School of Management, Northwestern University. In 2003,

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FOR SALES, YOU HAVE TO WALK AN EXTRA MILE

In Conversation with ASHRAF BIN TAJ, Managing Director, International Distribution Company Bangladesh Pvt. Ltd. Ashraf Bin Taj is the co-founder and Managing Director of International Distribution Company Bangladesh Pvt. Ltd. (IDC), a fast-growing marketing and distribution company based in Dhaka.

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INSIGHTS INTO THE FMCG INDUSTRY

IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending his expertise in the Middle East, Europe and South Asia.

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NEW MODELS OF WORKING AND PARTNERSHIP IN DEVELOPMENT

THE EXAMPLE OF FRIENDSHIP Bangladesh is one of the most fertile countries in the world, but also one of the most vulnerable. Between the Himalayas with its melting glaciers and its 600 rivers, Bangladesh is the second biggest delta of

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LEVERAGING CREATIVITY THROUGH DIGITAL PLATFORMS

Creativity, as defined by web is said to be the creation of artistic work using one’s aesthetic imagination. However, some of the most creative minds of the nation, have raised some dissecting points on this definition at a recently held

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THE SKY IS JUST ANOTHER MILESTONE

In conversation with Abrar A. Anwar, CEO, Standard Chartered, Malaysia If you are a Bangladeshi, you will feel proud today. Because the person we are going to talk about has shone so bright in his motherland that he has not

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Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and donned a series of marketing and general management roles. Prior

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Budget FY 17-18: Impact on Businesses

When the budget for the fiscal year 2017-18 was announced in June amid much fanfare and criticism, many were surprised to see the expected uniform VAT law pushed back by 2 years. Earlier, finance minister AMA Muhith had proposed a

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BBF Knowledge now as App!

Bangladesh Brand Forum (BBF) has paced a step ahead in digitizing its presence. BBF aims to make the app available to users in order to turn it into an interactive learning platform from where the users will gather knowledge from

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