Exclusives

Rejuvenating Marketing Society of Bangladesh

Ashraf Bin Taj is one of the leading business professional who turned into an entrepreneur with a unique blend of working experience in multinational and large local corporate organizations. He is specialized in leading and managing multi-business portfolio with large

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Up Close with Mr. Suresh Ramaswami

Suresh Ramaswamy is the digital lead for South East Asia at Grey. He leads creative digital solutions for multi-national brands across the Asia-Pacific region. Prior to Grey he was the regional director of social and mobile at Leo Burnett where

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A Grand Prize for the YouthFest 2016 Winners | Spikes Asia, Singapore

I was counting down the days since the beginning of May, and after months of waiting finally came the day, 19th September 2016. Not only was I excited about attending Spikes Asia, I was also very eager to travel to

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3rd Digital Marketing Summit on 8th October

In a digitally driven world, it’s a challenge just to keep pace with all the change because Digital is evolving at lightning speed and, in line with international trends, it is moving from conveying a message to creating an experience.

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Innovation is the Foundation of Branding

Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing etc. Most recently, he has published a book entitled The New Emerging

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Global Trends in Retail by Syed Naved Husain

With the theme “Transforming to Sustainable Retail Business”, the first summit on retail business in Bangladesh was held on 6th of February, 2016 at Le Meridien hotel, Dhaka. The day long congress hosted multiple key-note sessions with international experts, panel

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COMMWARD 2016: Excellence in Creative Communication Calls for Nominations

Bangladesh Brand Forum (BBF), in association with ‘Cannes Lions: International Festival of Creativity’, brings to you the 6th edition of celebrating the creativity in the marketing communication of Bangladesh through COMMWARD 2016: Excellence in Creative Communication, powered by The Daily Star.. COMMWARD, since

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Panel Discussion on ‘Realizing Potentials – The Bangladesh Perspective’

The fourth edition of Leadership Summit (LS) was held in the capital on 23rd April to address the question and instill leadership drive among corporate leaders, to materialize the potential the country has to offer. Upholding the theme, ‘Realizing Potentials’,

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Saurabh Varma on Prospects of the Communication Industry

Saurabh Varma is currently leading Leo Burnett India as the Chief Executive Officer. In the last 15 years Saurabh has a rich experience working across many categories including FMCG, Banking and Finance and Consumer Durables. Some of the brands he

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Millennials – The Group Market Leaders Need to Focus On

by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand factor, the segment aged between 15 to 35 years of

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