Special Features

Up Close with Mr. Suresh Ramaswami

Suresh Ramaswamy is the digital lead for South East Asia at Grey. He leads creative digital solutions for multi-national brands across the Asia-Pacific region. Prior to Grey he was the regional director of social and mobile at Leo Burnett where

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Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul,

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A Grand Prize for the YouthFest 2016 Winners | Spikes Asia, Singapore

I was counting down the days since the beginning of May, and after months of waiting finally came the day, 19th September 2016. Not only was I excited about attending Spikes Asia, I was also very eager to travel to

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3rd Digital Marketing Summit on 8th October

In a digitally driven world, it’s a challenge just to keep pace with all the change because Digital is evolving at lightning speed and, in line with international trends, it is moving from conveying a message to creating an experience.

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Media Industry of Bangladesh: The Way Forward

Written by Taposh Ghosh The media industry of Bangladesh, having to cater to an audience of 160 million people, has experienced exponential growth since its inception a few decades ago. The industry primarily consists of print, television and radio broadcast,

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Innovation is the Foundation of Branding

Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing etc. Most recently, he has published a book entitled The New Emerging

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IT and ITES Growth Key to Achieving Digital Bangladesh

With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES sector now has over 800 firms, along with 10,000 freelancers.

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Global Trends in Retail by Syed Naved Husain

With the theme “Transforming to Sustainable Retail Business”, the first summit on retail business in Bangladesh was held on 6th of February, 2016 at Le Meridien hotel, Dhaka. The day long congress hosted multiple key-note sessions with international experts, panel

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Hermès – The Strategy Insights Behind the Iconic Luxury Brand

By Martin Roll Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published

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COMMWARD 2016: Excellence in Creative Communication Calls for Nominations

Bangladesh Brand Forum (BBF), in association with ‘Cannes Lions: International Festival of Creativity’, brings to you the 6th edition of celebrating the creativity in the marketing communication of Bangladesh through COMMWARD 2016: Excellence in Creative Communication, powered by The Daily Star.. COMMWARD, since

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Pharmaceutical Industry Remains a Key Thrust Sector

By LightCastle Partners The pharmaceutical sector in Bangladesh is one of the thrust sectors and plays a vital role for the country’s economy. The sector utilizes highly skilled manpower along with advanced machinery for manufacturing high quality generic medicines and

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Shining a Light on the Growing Freelancer Industry in Bangladesh

Freelancing in Bangladesh has evolved considerably over the last couple of years, particularly in the international tech space. Emerging as a lucrative alternative to traditional jobs, today freelancing is widespread and Bangladeshi freelancers make up about 12% of all freelancers

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Panel Discussion on ‘Realizing Potentials – The Bangladesh Perspective’

The fourth edition of Leadership Summit (LS) was held in the capital on 23rd April to address the question and instill leadership drive among corporate leaders, to materialize the potential the country has to offer. Upholding the theme, ‘Realizing Potentials’,

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Saurabh Varma on Prospects of the Communication Industry

Saurabh Varma is currently leading Leo Burnett India as the Chief Executive Officer. In the last 15 years Saurabh has a rich experience working across many categories including FMCG, Banking and Finance and Consumer Durables. Some of the brands he

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Is Footwear Bangladesh’s Next Export Tiger?

Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear exports have grown almost 10 times over the last decade,

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