Special Features

Hermès – The Strategy Insights Behind the Iconic Luxury Brand

By Martin Roll Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published

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COMMWARD 2016: Excellence in Creative Communication Calls for Nominations

Bangladesh Brand Forum (BBF), in association with ‘Cannes Lions: International Festival of Creativity’, brings to you the 6th edition of celebrating the creativity in the marketing communication of Bangladesh through COMMWARD 2016: Excellence in Creative Communication, powered by The Daily Star.. COMMWARD, since

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Pharmaceutical Industry Remains a Key Thrust Sector

By LightCastle Partners The pharmaceutical sector in Bangladesh is one of the thrust sectors and plays a vital role for the country’s economy. The sector utilizes highly skilled manpower along with advanced machinery for manufacturing high quality generic medicines and

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Shining a Light on the Growing Freelancer Industry in Bangladesh

Freelancing in Bangladesh has evolved considerably over the last couple of years, particularly in the international tech space. Emerging as a lucrative alternative to traditional jobs, today freelancing is widespread and Bangladeshi freelancers make up about 12% of all freelancers

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Panel Discussion on ‘Realizing Potentials – The Bangladesh Perspective’

The fourth edition of Leadership Summit (LS) was held in the capital on 23rd April to address the question and instill leadership drive among corporate leaders, to materialize the potential the country has to offer. Upholding the theme, ‘Realizing Potentials’,

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Saurabh Varma on Prospects of the Communication Industry

Saurabh Varma is currently leading Leo Burnett India as the Chief Executive Officer. In the last 15 years Saurabh has a rich experience working across many categories including FMCG, Banking and Finance and Consumer Durables. Some of the brands he

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Is Footwear Bangladesh’s Next Export Tiger?

Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear exports have grown almost 10 times over the last decade,

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Millennials – The Group Market Leaders Need to Focus On

by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand factor, the segment aged between 15 to 35 years of

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AIUB Presents Leadership Summit 2016 Held to Strengthen Corporates

Bangladesh Brand Forum has held “AIUB presents Leadership Summit 2016” with 5 global leaders from the corporate sector with the theme “Realizing Potentials”. This year, in its fourth edition, the summit has inspired and guided leadership among the corporates of

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Tom Cummings Coming to Leadership Summit 2016

Tom Cummings is an executive board and senior management adviser. He is also a creative partner, designer and process facilitator for strategic visioning, business performance and leadership development programs. He works both independently and in collaboration with faculty from leading

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Prof. Amitava Chattopadhyay at the Leadership Summit 2016

Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing etc. Most recently, he has published a book

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Alia Khan Talks ‘Women in Leadership’ at the Upcoming Summit

Based in Dubai, UAE, Alia Khan is the Founder and Chairwoman of Islamic Fashion and Design Council (IFDC), an organization established for the development of the Islamic fashion and design industry worldwide. With offices in 5 countries and growing rapidly

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Sanjiv Mehta Coming to Leadership Summit 2016

Sanjiv Mehta is the CEO and Managing Director of Hindustan Unilever Limited and Executive Vice President of Unilever South Asia. His wealth of experience has been primarily in consumer goods businesses and he has been with Unilever for the last

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Powering Bangladesh’s Future

By LightCastle Partners  If RMG is at the heart of the Bangladesh success story, then the power infrastructure is its lifeblood. Greater power generation as well as access to electricity is key to fueling the growth of not only key

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Shifting Sands of the Apparel Industry

By LightCastle Partners  Bangladesh currently sits as the second largest player in the apparel industry behind China. As China moves up towards more value-added products, it leaves behind more opportunities for countries like Bangladesh to strengthen their foothold in low-value

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