BBF Spotlight

CELEBRATING THE MOST LOVED BRANDS

Brands are loved when they build themselves as exceptional entities both for the businesses and the consumers. The brands always try to have profound, rich and captivating stories that can differentiate themselves from the competition. Because only then, they can

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DELVING DEEP INTO DIGITAL

Digital marketing has become an indispensable part of this modern era. It is a vital part of marketing strategies all around the globe. As a nation, Bangladesh is not far behind compared to the world but there is still a

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WHERE INSPIRATION MEETS INNOVATION

Now in its 33rd year, ‘Spikes Asia – Festival of Creativity’ is Asia’s biggest festival and award for the creative and marketing communications, entertainment, design and tech industries. The festival provides the region’s growing marketing communications industry a 3 day

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THE SUPERBRANDS OF BANGLADESH

Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430 books that pays tribute to the strongest brands in the

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WHAT MAKES SUPERBRANDS STAND OUT

Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The signature publication which shares stories of each Superbrand, is a

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REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION

Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand’s success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect narratives catered to their audience and capturing their imagination. It’s

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CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018

Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players of the global communications industry come together to celebrate the

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A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN

Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with necessities ranging from clothes, gadgets to even automobiles. That’s why

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HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES

Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always been a constant. Yes, the lengthy gaps between your favorite

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NURTURING THE CONSCIENCE OF COMPANIES

With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant’s recent privacy and data scandal, we decided to look into a very sensitive and less talked-about issue – an organization’s need to practice business ethics

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DEFINING THE NEXT 300 MILLION SECONDS

Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are prepared to take the advantages of our Demographic Dividend, Geographical

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INTERBRAND: THE BEST GLOBAL BRANDS OF 2017

2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many different forms and amazed customers across all categories. And most

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NRB CONCLAVE – TRANSFORMING BANGLADESH THROUGH KNOWLEDGE REMITTANCE

For Bangladesh, the demography dividend phase is not so far away to be over. It is 2018 now, and within next 20 years the demographic dividend, the window of economic growth will start to close. Despite numbers of initiatives taken

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9TH BEST BRAND AWARD RECOGNIZES THE TOP BRANDS OF THE COUNTRY

“A brand is a promise. A good brand is a promise kept”, said Former Coca-Cola CEO Muhtar Kent. For the brands that are loved by people, keeping the promise is a day-to-day duty. The loved brands always set them apart

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A TIME TUNNEL INTO BRANDING

BY SYED IBRAHIM SAAJID London, a quintessential cosmopolitan city, is a treasure-trove of museums. At the heart of the city is the famous Notting Hill area and just at the corner of the neighborhood is the Museum of Brands, Packaging,

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