BBF Spotlight

Transcom Group Chairman Latifur Rahman passes away

Latifur Rahman, the Chairman  & CEO of Transcom Group, breathed his last at his village home in Cumilla today(1st July, 2020) at the age of 75.  The Bangladeshi comprador and industrialist, Latifur Rahman has been at the helm of 27

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THE RISE OF TELEMEDICINE IN MODERN HEALTHCARE

Besides the huge leap in the structure of our lifestyle, the pandemic has encouraged some very impactful changes and initiatives to the world. One such breakthrough is the boom in the telemedicine industry. As of May, more than 100 countries

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Tay Guan Hin named Chief Creative Officer of BBDO Singapore

Tay Guan Hin, a renowned personality in the creative world joins BBDO Singapore as the Chief Creative Officer. Guan Hin will lead the creative team from the BBDO regional headquarters at this extremely critical time with the management team including

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IN CONVERSATION WITH NAZIA ANDALEEB PREEMA

Nazia Andaleeb Preema, country’s prolific visual artist; President, Women in Leadership (WIL) and. Director and creative editor, Bangladesh Brand Forum shares her insights on the primary function of emergency communication. In this conversation with Bangladesh Brand Forum, she walked us

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Asia Marketing Day 2020 to be Celebrated Virtually on May 27, 2020 (Saturday) across Asia

Asia Marketing Day 2020 is to be observed on May 27, 2020 (Saturday) by Asia Marketing Federation (AMF) and its member organizations from 17 countries, including Bangladesh, in Asia. The theme of this year is “Surviving the Corona Virus”. The

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THE OTHER SIDE OF THE PANDEMIC – CATASTROPHE MOTIVATING REVOLUTION

From falling stocks leading millions of people towards unemployment to the uncontrollable deaths of innocent lives, the pandemic has brought the world to its knees. Similar occurrences such as the Spanish Flu (1918) or the Swine Flu (2009), have entirely

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CUSTOMER EXPERIENCE MANAGEMENT: UNLOCKING BRAND SUCCESS

Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer’s interaction. Therefore, great customer experience can mean meeting or exceeding the expectations of the customer during all interactions with the brand or

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Mastercard wins Global Brand of the year

New York Festivals® Advertising Awards announced 2020’s special Industry Awards recipients. Each year NYF recognizes companies who push creative boundaries within the industry with special industry awards. This ultimate accolade is bestowed to those deserving companies whose multi-awarded cutting-edge campaigns

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Donation collection platform ‘EkDesh’ inaugurated by Hon’ble State Minister, ICT Division, Zunaid Ahmed Palak, MP

Hon’ble State Minister, ICT Division, Mr. Zunaid Ahmed Palak, MP, on Friday, inaugurated digital crowdfunding platform ‘EkDesh’ to collect donations for indigent people amid coronavirus pandemic. He formally inaugurated the platform through a videoconference, calling it “a bridge between aid

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BBF TALK: HOW CORONAVIRUS PANDEMIC IS IMPACTING THE RETAIL INDUSTRY

The effect of the coronavirus is having an acute and far-reaching impact on both the local and global economy and has sent public and private agencies looking for ways to retort. The unprecedented pandemic has generated stress in capital markets

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QUARANTINE SHORT FILM FEST BY PROTHOMALO.COM

Home quarantine has entirely changed the way we live and see this world. To begin to document the legacy of this rare time, prothomalo.com presents Quarantine Short Film Fest 2020 in association with ChaShingara, applebox and Grey from 1 to

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PRIME BANK LTD: 25 YEARS OF EXCELLENCE

Prime Bank Limited, country’s one of the prominent financial institutes celebrated 25 years in service today

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Robi and a2i engage the youth in fighting Corona pandemic through “Idea for Goodness” campaign

Robi and ICT Division’s Aspire to Innovate (a2i) program have teamed up to create a platform

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CID 2020: FOR AN EQUITABLE AND SUSTAINABLE CITY

Bangladesh Brand Forum organized the first-ever Chittagong Innovation Dialogue 2020 on 10th March at Radisson Blu

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IN CONVERSATION WITH SHOKO ISHIKAWA

Shoko Ishikawa has over 15 years of experience working with UN WOMEN. She currently is the

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