BBF Spotlight

BBF MONTHLY | APRIL 2019

Bangladesh Brand Forum Monthly Magazine April 2019 Our April issue has Women Leadership Summit & Inspiring Women Award 2019 as the cover story. We have looked into the notable campaigns on this year’s International Women’s Day. There is an exclusive

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NOTABLE CAMPAIGNS OF INTERNATIONAL MOTHER LANGUAGE DAY 2019

Bangladesh is moving into the modern world of advertisement and the brands’ marketing game has been on the rise. Brands are now more conscious of putting their A-game in front of the crowd since it is the most essential factor

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BRAND DHARMA, SUSTAINABILITY & INNOVATION

The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration of the congress in India. The International Advertising Association (IAA) is a unique strategic institution that addresses common interests of

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GLOBALIZATION 4.0 – A LOOK INTO THE DAVOS 2019 MEETING

Convening the world leaders to discuss global, regional and industry agendas at the beginning of each year, World Economic Forum has been holding the annual meeting for decades. The 49th edition was no different. The Davos 2019 meeting ended with

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9TH BEST BRAND AWARD CELEBRATES THE MOST LOVED BRANDS

Brands are loved when they build themselves as exceptional entities both for the businesses and the consumers. The brands always try to have profound, rich and captivating stories that can differentiate themselves from the competition. Because only then, they can

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DELVING DEEP INTO DIGITAL

Digital marketing has become an indispensable part of this modern era. It is a vital part of marketing strategies all around the globe. As a nation, Bangladesh is not far behind compared to the world but there is still a

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WHERE INSPIRATION MEETS INNOVATION

Now in its 33rd year, ‘Spikes Asia – Festival of Creativity’ is Asia’s biggest festival and award for the creative and marketing communications, entertainment, design and tech industries. The festival provides the region’s growing marketing communications industry a 3 day

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THE SUPERBRANDS OF BANGLADESH

Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430 books that pays tribute to the strongest brands in the

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WHAT MAKES SUPERBRANDS STAND OUT

Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The signature publication which shares stories of each Superbrand, is a

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REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION

Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand’s success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect narratives catered to their audience and capturing their imagination. It’s

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CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018

Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players of the global communications industry come together to celebrate the

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A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN

Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with necessities ranging from clothes, gadgets to even automobiles. That’s why

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HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES

Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always been a constant. Yes, the lengthy gaps between your favorite

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NURTURING THE CONSCIENCE OF COMPANIES

With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant’s recent privacy and data scandal, we decided to look into a very sensitive and less talked-about issue – an organization’s need to practice business ethics

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DEFINING THE NEXT 300 MILLION SECONDS

Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are prepared to take the advantages of our Demographic Dividend, Geographical

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