CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

July 18, 2018

From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a powerful revenue tool for brands, who can now speak to existing and new consumers directly as a marketeer, salesman and helpline at the same time. Companies need to consider carefully the various ways in which a Chatbot could both generate and save them significant revenue.

Chatleads is a quality efficient chatbot application that answers questions about your products and services. Your bot can respond to common customer queries, freeing you up to focus on your business, easily creating conversational FAQs and walkthroughs that deepen customer loyalty.

Bots are perfect for various number of cases that can help brands create value for their audiences by engaging with them. Here are a few that highlights the efficient gains through a quality efficient chatbot application, Chatleads best features:

Customer Service: The Core of the Relationship

Consumers treat brands’ social pages as a customer service platform, acting as the first port of call for any queries and complaints. Most social media managers keep answering the same questions over and over again and can hardly keep up with the pace of incoming messages from their fans. Whether it’s by automating FAQs on social media or acting as first-line customer service agents, considering the fact that a whopping percentage of users expect a comment on social to be answered as quick as possible, regardless of the time, a chatbot could indeed offer a 24/7/365 solution to this new breed of super-demanding consumers. And that’s what exactly Chatleads provide your customers – all the possible assistance they may require to give them the best experience while dealing with your brand and products.

Chats Leaded to Conversion Through Chatleads: The Journey from Engagement to the Wedding

Not only this, but Chatleads also have the potential to be a powerful ecommerce solution. Consumers are already familiar with these messaging apps, so browsing natively within them may prove far easier than navigating the unfamiliarity of a brand’s actual site or app. Without the potential drop offs from a lengthy path to purchase, the user journey within messenger apps is paramount to conversions; however, this needs to be far more intuitive than simply presenting them with an entire product catalogue. This sales capability is already expanding and bots can now initiate the conversation as opposed to just replying, with Facebook rolling out Chatbot adverts that are targeted and served to consumers based on browsing history. Chatleads is the ultimate shopping assistant. From personal stylist helping you shop and match the latest styles to insurance expert helping you get a quick personalized quote for your brand new car, bots can help turn conversations into conversions by smoothly leading your customers through the sales funnel in a way that feels highly contextual, natural and personal.

Sharing Timely & Relevant Content: Keeping the Love Alive

We’re still early in the bot revolution but bots are already proving to be newsletters on steroids. Whether it’s in the form of news, entertainment or coupons, bots are great tools to send timely, personalized notification based on customer preferences. And with Chatleads, keeping the conversation and relation alive and lively with the existing and potential customers, this content helps generate quality leads as well as deepening the relationship and fostering brand awareness.

Conclusion

Undoubtedly, combining all the above functions make messenger Chatbots like the Chatleads, one impressive tool. The deciding factor in a Chatbot’s success will be the simplicity of purpose and function, and Chatleads promises to deliver all such functions with efficiency to help your brand build better and stronger. With messaging at the heart of mobile experience, brands seriously need to reconsider their digital offerings, because there are billions of users out there and they’re all waiting to chat.

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