The Helga & Michael Conrad Scholarship for Creative Leaders

The Helga & Michael Conrad Scholarship for Creative Leaders

May 2, 2019

Aware of the rising challenges and the risks of misaligning ethics and leadership, and to help shape the future of ethics in creative leadership, the Berlin School’s President Michael Conrad and his wife, Helga, have founded a full scholarship for their Executive MBA program. The scholarship aims to support and raise awareness of Ethics in Creative Leadership and Communication in Creative Businesses.

International Advertising Association (IAA) has partnered with Michael Conrad, and his wife Helga to promote the scholarship through its diverse global community, including IAA Bangladesh chapter.

The scholarship will award a full-tuition grant (worth €53,000) to attend the Berlin School’s distinctive global Executive MBA in Creative Leadership program starting September 8, 2019. Applications are being accepted through 20 May, 2019 and will be judged by a jury of creative professionals selected and chaired by Helga and Michael Conrad.

Managing Director of IAA Global, Dagmara Szulce, says “the explosion of new media and new technologies is transforming the marketing and advertising landscape and revolutionizing the industry operating model. The one constant is the need for transparency. IAA, as the Global Compass for the MARCOM industry, is proud to partner with Helga and Michael Conrad Scholarship to help identify outstanding, advertising and marketing communications professionals who practice the highest personal ethics in the creation and distribution of commercial information to consumers, and award them with the prestigious Executive MBA Scholarship of the Berlin School of Creative Leadership. This will be a small step towards we can take towards a more transparent marketing communications world.”

Berlin School CEO, Susann Schronen is especially proud of this scholarship opportunity stating that “This full Executive MBA scholarship is more than just a scholarship but an opportunity for an exemplary creative leader to excel to even greater heights and have greater impact in improving the practice of ethical creative leadership in his or her industry.”

The part-time Executive MBA program starts September 8, 2019, in Berlin, Germany and is designed for senior executives who have a track record for creative excellence. The Executive MBA comprises of five separate two-week modules taking place in the USA, Asia and Berlin over an average of 24 months. The ideal candidates should be accomplished senior executives in creative businesses such as advertising, media, journalism, entertainment, design, architecture, communication, technology and marketing. They must have strong professional background, a track record of creative excellence, and be passionate about leading ethics.

Application Deadline: 20 May 2019, please visit

If you have any questions please contact the Berlin School at tel. +49 (0) 30 884 980 80 or via email:

About Berlin School:

The Berlin School of Creative Leadership ( is a distinctive business school where talented creative business leaders break the boundaries of personal and professional potential. Their part-time global Executive MBA program in Creative Leadership is the centerpiece of a vibrant global community of diverse creative minds from more than 60 countries from advertising, media, journalism, entertainment, design, architecture, communication, technology and marketing. Based in Berlin and operated by a not-for-profit foundation, the school’s mission is to help develop leaders whose innovative creative ideas can refresh, renew and transform their industries.

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