Innovative AD Formats for Better Engagement on Mobile

Innovative AD Formats for Better Engagement on Mobile

September 10, 2017

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand must choose the right ad format/s to convey the desired message and build engagement with the target audience.

Banner ads have long been the most popular ad format however the allocation of budget on banner ads is declining as shown in chart below. Many industry experts predict that banner ads will soon be extinct as ad technology goes through innovation cycles and brands want more interactive and meaningful ad engagements.

Preserving and enhancing the user experience should remain top priority when experimenting with new ad formats. AdPlay understands this and is continuously working on innovating with ad formats. Launched in 2015, AdPlay is one of the leading providers of interactive digital marketing solutions for advertisers, mobile operators and publishers in South Asia region. This emerging digital marketing platform is committed to exploring digital marketing opportunities through their versatile combination of display, mobile, rich media, video and social marketing proficiency, industry clout, innovative technology as well as sophisticated modelling and deep analytical tools. A member of Mobile Marketing Association, AdPlay aims to help advertisers, mobile apps developers and mobile operators stretch their reach and acquire new customers.

Here are some of their recent innovations and recommendations for the best application of these ad formats.


360 view ad enables advertisers to show the exterior of their product from any angle. Rotate or flip the image to get a 3D view of the product.

What’s cool about this?
It breaks the “walls” of traditional “boxed-in” advertising formats, allowing viewers to have a 2D view of the product. 360 ad helps to demonstrate smartphones, cars, electronics from every angle within an ad frame.

Who should use it?

  • Smartphone brands
  • Electronics brands
  • Automobile brands
  • E-commerce brands


Carousel ad also showcases different products and services using a sequence of image. Facebook first introduced this ad format which was an instant hit with advertisers and audience alike seeing X times higher engagement. Currently, Adplay is the only network offering this format outside of Facebook network.

What’s cool about this?

  • Brands can demonstrate different products in a single ad.
  • They can tell their product story
  • They can showcase their product catalogue

Who should use it?

  • FMCG companies
  • Service providers
  • Fashion and lifestyle brands
  • Any brand or service provider with multiple related


In the age of all-things-mobile and instant gratification, taking a quick selfie has rapidly become a normal part of many people’s personal lives and is practically ubiquitous on social media feeds. Selfie ads seamlessly incorporate taking selfies into a mobile ad campaign.What’s cool about this?

Given the popularity of a selfie, AdPlay empowers promoters/brands to imprint logos or layers on the selfie picture and share on any social media or messaging application.

Who should use it?

  • Any brand with a TG between 15-40 years who owns smartphones
  • Smartphone brands who want to showcase their selfie feature


Click2Messenger ad allows an advertiser to start a conversation with the target audience through their Facebook messenger page.

What’s cool about this?
Brands have to promote within Facebook to drive engagement to their Messenger page or if they promote outside of Facebook, or they are taking audience to their Facebook page and then the user has to decide whether they want to send a message on the Messenger page. Brands can now bring traffic directly to their Facebook messenger page and reduce the number of steps required to bring a customer from ad to their messenger page.

Who should use it?
Any brand which has a social media presence and wants to converse with their audience using Facebook.

For more information:

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