RISE OF THE DIGITAL MARKETING ERA

RISE OF THE DIGITAL MARKETING ERA

October 29, 2019

In the same way as other markets in the world, Digital Marketing in Bangladesh is developing exponentially. From 2015, the digital marketing scenario of the country has gone from rolling out little improvements to understanding its actual potential. In 2015, the majority of the cases with respect to Digital Marketing were unsolvable mysteries to everybody, and the organizations were attempting to comprehend the methods to apprehend the subject matter and its functions. Advertisers were likewise befuddled about planning budgets for the new method.  

The Journey from the above-mentioned situation to the development and proper functionality of Digital Marketing in Bangladesh can be seen as a huge improvement. And in this era of transformation and in the rise of digital marketing, to empower those who are making the digital space more engaging and vibrant every day, Bangladesh Brand Forum took the initiative of Digital Marketing Award & Digital Summit, a flagship event of Bangladesh Brand Forum which aims to honor the best work of the organizations and individuals involved in designing, building, managing, marketing or promoting digital campaigns & work and who, every day, is making the internet more engaging and vibrant in the country.

On the other hand, the 6th Digital summit will explore answers to some exciting questions about digital space and its challenges through case studies, interactive panel discussion, and deep dive discussion (with smaller groups). The Summit brings together leading and global industry professionals, decision-makers and thought leaders under one roof.

With the theme, “Digital Transformation for People” – the summit will consist of 4 Keynote Sessions, 3 Panel Discussions, 3 Insight Sessions and 2 Case Study Presentations. The Keynote Speakers for this year’s Summit are: Mr. Manan Mehta, Senior Vice President – Marketing, Yash Raj Films, Former Head of Business & Vice President, Razorfish; Mr. Rob Sherlock; Executive Advisor, ADK, Global Communications Consultant, Chief Creative Officer, Executive Search Cognasia Talent; Mr. Protik Basu, Managing Partner WeAddo and Mr. Vittorio Furlan, Head of Business Insights, ADA – Analytics-Data-Advertising, Malaysia. Apart from the keynote speakers the leading minds and business leaders will be an integral part of the other mentioned sessions.

For Digital Marketing Award 2019, the campaigns launched and ran during the period of July 01, 2018 to June 30, 2019 are eligible for nomination. The nominated campaigns will be selected through rigorous jury sessions comprising of the most respected marketing & brand experts to keep the process transparent, accountable and bias-free. To make the process more extravagant, Bangladesh Brand Forum has brought Mr. Tay Guan Hin, Founder & Chief Creative Officer of TGH Collective, as the Jury President for the Grand Jury Sessions of upcoming Digital Marketing Award 2019. Besides serving as first Asian Cannes Lion Jury President, he has also been invited to sit on various digital shows such as Cannes Lions Digital Jury and the upcoming MENA Digital Awards 2019 (MDA). As a charismatic keynote speaker for Vertical Storytelling (Creative Mobile Content), he was on stage in AdFest, Content Marketing Summit in Korea, including the upcoming E-Commerce Expo in Singapore.

This year, Digital Marketing Award will recognize the best campaign in each category under four main ranks: Grand Prix, Gold, Silver & Bronze.

“With so much technology and innovation evolving right before our eyes, we are seeing how brands can leverage the power of digital to engage and influence their customers. There are more platforms, mediums, and touchpoints than ever to connect with your audience on a deeply personal level. With the right digital strategy and execution, the possibilities for creating engaging and inspiring marketing are endless. As Jury President, my role is to ensure the selected entry is thoroughly discussed, debated and interrogated before it deserved an award, thus raising the overall digital standard of Bangladesh”, said Tay Guan Hin.

The award initiative is powered by Meghna Group of Industries (MGI) and will be organized in association with ADA (Analytics. Data. Advertising) and The Daily Star. Also, the event is supported by Eskimi; Strategic Partner – Bangladesh Creative Forum; Knowledge Partner – MSB; Event Partner – Le Méridien Dhaka; Lifestyle Partner – Advanced Development Technologies; Technology Partner – Aamra; Digital Partner – Applied Business Initiatives (ABI); Visual Partner – Aatosh and PR Partner – Backpage PR.

For More details on the Summit:

Facebook: https://www.facebook.com/events/741657792928682/
Web: http://bbf.digital/digitalsummit2019/

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