Tag "Brand Buzz"

SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS

It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a very pressing sense of responsibility that he has learned to

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Embracing Womanhood for Brand Activation

Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses with an innovative and environmentally friendly product of LPG cylinders,

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10 Things You Can Do with Samsung Note 5

The Biz. Executive story As a corporate executive, you work hard to create an edge in your organization. Communication, networking and coordination are your constant engagement. Samsung Note 5, with its unparalleled features lets you work on the go and enjoy

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Colours FM – The colourful Side of Radio-listening

Ever heard of a radio station being a friend, philosopher and guide? No? Well Colours FM 101.6 is just that. It is your friend that guides you, it is a friend who is next to you and a fun loving

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Aarong – Bridging Fashion with Craftsmanship

Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few scattered retailers in Dhaka, resulting in month long gaps between

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Asian Brand Strategy (part 2)

Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western observers. It is written by Martin Roll who is a Business

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