Tag "Creativity"

WOMEN IN ADVERTISEMENT: HOW WE ARE SHOWING THEM AND WHAT CAN BE CHANGED

Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers to create versatile content. With this increase in consumption and

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WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON

A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters taking the stage – fine tuning their instruments before bursting

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INNOVATION IN ADVERTISING

The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day.  It has simultaneously increased our efficiency and decreased our patience. In a time when

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SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES

Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always been a constant. Yes, the lengthy gaps between your favorite

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FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS

It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a very pressing sense of responsibility that he has learned to

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Interactive Experience: The Future of Brand Activation in Bangladesh

Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire, delight and motivate to do more. WebAble Digital has recently

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Ovick Alam Talks About Digital Innovation for Last Mile [Interview]

BRAC launched the prestigious Manthan Digital Innovation Award (BMDIA) 2016, on 10 April, for the first time in Bangladesh. The award, an off-shoot of the Manthan Awards in India, promotes the use of technology for the development and focuses on

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Eight Days of Stellar Content makes Cannes Lions 2016 the Biggest in History

Speakers from across the creative spectrum line-up to put creativity at the core in June The Cannes Lions International Festival of Creativity has recently released the full content programme which will run from 18-25 June, 2016. Talent from all walks

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CANNES LIONS IS RECRUITING CREATIVE WOMEN

See It Be It applications open as programme changes are announced See It Be It, the Cannes Lions initiative supporting and developing the industry’s underrepresented female creatives, is seeking candidates for 2016. Launched in 2014, See It Be It recruits

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Who Crushed Your Creativity?

Allien G Moore is the Founder of Ad Asia and an award winning creative director. He was also the ex-president of Singapore Creative awards, Designers Association of Singapore. In his session on creativity at Commward he shares quick guides to

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Cannes Lions Releases Global Creativity Report

Cannes Lions has now released the 2015 edition of The Global Creativity Report. Providing definitive rankings, analysis and insights on creative communications across the world, the report incorporates the results from Cannes Lions, Lions Health and Lions Innovation in its

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Finding New Ways that Does Not Feel Interrupting; that’s the Role of Creativity in Advertising

Per Pederson on Creativity & Advertising Per Pederson, Deputy Worldwide CCO of Grey Global Group,recently visited Dhaka on a three-day official tour. With 113 Golden Lions wins at Cannes this year, Grey Global has enjoyed immense success this year and

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Partha Sinha on Creativity

Among the many creative marketers enlightening the audience at Communication Summit at Commward 2014, Partha Sinha well captured the attention of the marketers with his keen observation on the current trends in advertising. Partha Sinha is currently a part of

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