Tag "Digital"

How does one deliver results by creating content?

A content is a front-line soldier for any venture, for any business. It’s a content that allows us to put our efficiency and innovations to communications. A content is an output of all of our strategic plans and activities, showcasing

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Are We Using Mobile Advertising Effectively?

“What is the impact of mobile advertising? How do we expect it to make a change?” Questioning the technology and its ability to influence the digital platforms and lives of the mass, some of the industry experts discussed the matter

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Interactive Experience: The Future of Brand Activation in Bangladesh

Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire, delight and motivate to do more. WebAble Digital has recently

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Ovick Alam Talks About Digital Innovation for Last Mile [Interview]

BRAC launched the prestigious Manthan Digital Innovation Award (BMDIA) 2016, on 10 April, for the first time in Bangladesh. The award, an off-shoot of the Manthan Awards in India, promotes the use of technology for the development and focuses on

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The Daily Star Strategy Master: Connect With the Top Employers

The Daily Star Strategy Master, an initiative of The Daily Star, is a strategy challenge competition that sought to bring together teams from undergraduate universities.  The modality of the competition was such that a real life strategic business case was

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Embracing Womanhood for Brand Activation

Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses with an innovative and environmentally friendly product of LPG cylinders,

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Dhaka University Marketing Club Hosts ‘Exploration With Experts’

Solution is not what attracts today’s youth; they are much more interested to align their knowledge and passion  and pursue their dreams for a brighter future. However, the transition from having a career dream to shaping it into a reality

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Digital Marketing – the Holistic Approach

Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just about any part of direct and interactive marketing one can think

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Grameenphone Presents Digital Marketing Summit 2015

Bangladesh Brand Forum (BBF) is organizing the second edition of Digital Marketing Summit (#DMS2015) to inspire and share the know-hows of online marketing. The day-long summit has been designed with key-note sessions of digital marketing experts, insightful panel discussions, exclusive

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TEDxAIUB: An Intellectual Adrenaline Rush

Have you ever been hit with an epiphany? The experience where you are struck with a sudden and striking realization? Like the moment you learned about gravity and evolution? This is the feeling that rips through you when you watch

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