Tag "Marketing"

WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON

A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters taking the stage – fine tuning their instruments before bursting

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INNOVATION IN ADVERTISING

The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day.  It has simultaneously increased our efficiency and decreased our patience. In a time when

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SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES

Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always been a constant. Yes, the lengthy gaps between your favorite

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FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS

It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a very pressing sense of responsibility that he has learned to

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ENROLLMENT BEGINS FOR CIM SECOND BATCH

Bangladesh Brand Forum, in association with Academy for Professional Qualifications, introduces in Bangladesh the second batch on the course “The Chartered Institute of Marketing”. The course will focus on the knowledge and understanding of the role and function of marketing within organizations and explore

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COURSE ON DIGITAL MARKETING

Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the second batch of the course on ‘Digital Marketing’. Via this course, students will gain an in-depth consideration of implementing core marketing and digital marketing capabilities into

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Interactive Experience: The Future of Brand Activation in Bangladesh

Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire, delight and motivate to do more. WebAble Digital has recently

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Embracing Womanhood for Brand Activation

Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses with an innovative and environmentally friendly product of LPG cylinders,

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AMES 2016 Launches Effectiveness Academy

The Asian Marketing Effectiveness & Strategy Conference & Awards (AMES) has launched an academy programme that places effectiveness at the core of brand communications and strategy. The Academy will equip participants (aged 30 and under) with the skills and best practices to

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Bangladesh Retail Congress 2016

Bangladesh Brand Forum organized the first ever summit on retail business in Bangladesh, called Bangladesh Retail Congress, held on Saturday, 7th February at Dhaka’s Le Meridien Hotel. The theme of the summit was “Transforming to Sustainable Retail Business” where multiple

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Nation Branding

Nation branding has become increasingly popular over the past two decades. It is hard to not be exposed to campaigns such as “Dubai: The Jewel in the Desert,” “Incredible India,” “Malaysia: Truly Asia,” or “Sri Lanka: The Pearl of the

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Dhaka University Marketing Club Hosts ‘Exploration With Experts’

Solution is not what attracts today’s youth; they are much more interested to align their knowledge and passion  and pursue their dreams for a brighter future. However, the transition from having a career dream to shaping it into a reality

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Digital Marketing – the Holistic Approach

Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just about any part of direct and interactive marketing one can think

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Grameenphone Presents Digital Marketing Summit 2015

Bangladesh Brand Forum (BBF) is organizing the second edition of Digital Marketing Summit (#DMS2015) to inspire and share the know-hows of online marketing. The day-long summit has been designed with key-note sessions of digital marketing experts, insightful panel discussions, exclusive

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