The Art of Entertainment On-Demand

The Art of Entertainment On-Demand

July 14, 2015

Imagining a world where you can, restock your refrigerator, pay your bills, connect with your friends and remotely run a global business all with a touch of a button, was unthinkable even a decade ago. But nowadays it is unthinkable to live any other way.

Advancement in technology has become a cyclical self-sustaining practice, as technological innovations create consumer demand and that in turn encourages new advances in the industry. Bangladesh has also been following suit with the rest of the world as more and more brands are taking their services and products online, thus constantly reinventing audience experiences.

The new audience of digital Bangladesh are not just satisfied by the ordinary or being put in a box, they want interactivity and customization in all aspects of their world. This has created an opportunity for brands and content creators to experiment with new digital media and even obtain instant feedback on their campaigns. Content has essentially become the king of the new media and demand for quality content is on the rise especially among young Bangladesh. Although content may be the reigning king of the digital world, content distribution is the queen. Great content is only as good as the methods that are utilized to deliver it and picking the right channels has become central in reaching the right audience., Bangladesh’s first on-demand digital entertainment site, may be the perfect blend of content and distribution. The company has recognized Bangladesh’s need for quality local entertainment and created an alternative digital broadcasting network to reach the right audience. is essentially an alternative media platform that hosts and creates its own original content related to drama, music, sports, lifestyle and more, along with a large array of syndicated content that are accessible to their members on their site at all times. It is currently a free service that is offering a free one-year subscription for unrestricted access to all of its online content. By ensuring all its content is available to be viewed on the site anytime from anywhere, is making viewing convenient and reaching a different audience base that traditional media platforms generally cant reach. The company has also recently launched the country’s first online mega serial “Sign up” as part of their original content line up., which currently has the fastest growing Facebook page in Bangladesh, hopes to create a space where the audience can freely voice their opinions about what they would like to watch, in order to encourage demand generated content. The platform will also help new emerging artists to showcase their talents to a global audience. This will not only elevate the local scenario, but could potentially change the way entertainment is produced.

The company’s approach to taking entertainment online was well-planned out and it’s been a year in the making. Most web content providers hosts content without any licenses, which makes streaming or hosting of contents on the site illegal. In the age of open source information, the problem of content piracy is often taken lightly by a lot of online streaming websites and even the audience. But it can impact the entertainment industry as a whole. An effective digital distribution and production system can encourage an artist-led industry which will benefit the entertainment community. All contents hosted on are syndicated and they have obtained the proper licenses to host the shows. As an industry leader and visionary in the digital entertainment industry in Bangladesh,’s moral business practices will encourage others in the industry to strive to do the same.   

Globally the demanfewrfgrwd for on-demand entertainment is rapidly increasing compared to traditional media and in Bangladesh this is no exception. Advances in technology offer an opportunity to all industries to take advantage of the good and reinvent the bad, in order to overcome any challenges. This is true for the entertainment industry as well. On-demand entertainment, like, offers a degree of choice, control and flexibility that is unrivaled by others. More choice is presented to consumers in terms of what to watch, when, and on what platform. A digital entertainment industry means content distribution becomes easier so the content can go to market faster. Brands can also take advantage of this transition, as analytics on the websites can help them pick the right audience and help tracking their advertising budgets easier.

There are two other players in the market beside, and, who are trying to bring entertainment online in Bangladesh. But till date is still the fastest growing and mostly viewed Bangladeshi online entertainment site not just in the country but also across the world. Diversity in the shows that are hosted on the site are part of reason for their success. The site is easy to use with fast video loading times that adds to the overall experience on the site. has encompassed all the global best practices of the industry to ensure the best possible experience for the artists, audience and also the advertisers. is helping to create an online content ecosystem in Bangladesh to pave the way for the digital and traditional entertainment industry. Thus changing the way the country perceives and enjoys local entertainment.

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