The Food Joint Brand with the Best Customer Satisfaction

The Food Joint Brand with the Best Customer Satisfaction

December 29, 2015

KFC stands for ‘Kentucky Fried Chicken’ and was started by a budding entrepreneur by the name Harland Sanders. While the first franchise was started way back in 1952 in Utah today KFC boasts of over 19,000 outlets in 120 countries. In Bangladesh, Transcom Foods Limited (TFL), which was already a franchisee of Pizza Hut since 2003, started their journey as KFC franchisee in 2006. The brand boasts 15 restaurants in Bangladesh, recognized as world class restaurants in terms of hygiene, quality and service.

The secret of TFL’s successful build of two brands can be credited to the strict and uncompromising regime for food safety and hygiene followed by the KFC in Bangladesh and audited by YUM! International and the incredible customer mania, which is the attitude of the team members to serve the customers to their fullest satisfaction.

KFC ProcessKFC stands for high-quality quick served food in a popular array of complete meals to enrich the consumer’s everyday life. The core brand essence of KFC is a unique perspective on life.  An effortless confidence that is never intimidating,always young at heart and energetic -reflective of attitudes of a young nation, rooted in real-we dramatise human truths, allow people to see themselves in our brand and attracts and inspires people because of its innovative food, place and character.

KFC commits customer mania service culture that conveys genuine hospitality while staying consistently focused on taste – the delicious, satisfying, and one-of-a-kind taste of our chicken.IMG_5387

Read Also: The Story of BSRM – How a Brand Changed an Industry

It is difficult to assess the actual size of the market for our segment because of its volatile and constantly changing target group. But in the segment of franchisee quick service, KFC is the highest shareholder with about 90% of the market size with approximately 35 SKUs.They cater to around 4.5 million customers per year and with 20% growth in sales and capacity building annually since the beginning of their operation started in Bangladesh.

KFC plans to grow, delivering all the way on their commitment to great taste and great service, with added value in the upcoming years. TFL plans to open 3 more restaurants within December 2015, bringing the finger licking good food to more and more people across Bangladesh. In Bangladesh they operate with KFC Restaurants only. But soon they hope to add the smaller version of KFC – KFC Express and also KFC Drive-Thru outlets for the convenience for the self-driven customers on the go. KFC has been recognized as the Best Food Joint Brand in Best Brand Award 2015. 

Watch KFC’s Marketing Manager Asna F Hauque’s remarks on Best Brand Award 2015

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