Days
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virtual event

This event will be organized virtually

DATE

28, 29, 30 December 2020

TIME

03:00 PM – 08:00 PM

Message

This is Philip Kotler. I am pleased to hear that the Bangladesh Brand Forum is putting together a 3 day Brand Fest during December 28-30, 2020. This event will stimulate small, medium, and large Bangladesh companies to find new opportunities and improve their marketing skills, tools, and strategies. The Brand Fest will inspire hope and ideas to stimulate economic recovery post-Covid. Every brand is a statement of the values of the company in meeting the needs of Bangladesh citizens and improving their lives.
I wish you a most inspiring Brand Fest.

The Father of Modern Marketing

Philip Kotler

S. C. Johnson Distinguished Professor
International Marketing
Northwestern University

keynote speakers

keynote speakers

Alina Wheeler

Author
Designing Brand Identity
Author, Consultant, Speaker
Alina Wheeler LLC

NIGEL HOLLIS

Chief Global Brand Analyst
Kantar

David Mayo

Chief Operating Officer
ADNA Global
WW Group Director & Branding
G. A Group
Non-Executive Director
Grace Blue Partnership

Derrick Daye

Managing Partner
The Blake Project
Publisher
Branding Strategy Insider

JOHN A. QUELCH

Dean
Miami Business School
Leonard M. Miller University Professor & Vice Provost
University of Miami
Charles Edward Wilson Professor
Business Administration Emeritus
Harvard Business School

DR. JAGDISH N. SHETH

Charles H. Kellstadt Professor of Business
Emory University Goizueta Business School

HERMAWAN KARTAJAYA

Founder & Chairman, MarkPlus, Inc
Co-Founder, Asia Marketing Federation
Co-Author, Marketing 5.0, Marketing 4.0

SIMON ANHOLT

Founder and Publisher
The Good Country Index

ASIF IQBAL

Deputy Managing Director (FMCG)
Meghna Group of Industries Ltd.

PROF. DR. SYED FERHAT ANWAR

Director
Institute of Business Administration
University of Dhaka

ASHRAF BIN TAJ

Co-founder, Managing Director
International Distribution Company BD (PVT.) Ltd.
President
Marketing Society of Bangladesh

SANJIV MEHTA

Chairman and Managing Director
Hindustan Unilever Limited

Agenda

Agenda

Day 1

03:00 PM – 03:10 PM
WELCOME SPEECH

03:10 PM – 03:20 PM
OPENING SPEECH
Shariful Islam
Founder & Managing Director
Bangladesh Brand Forum

03:25 PM – 03:50 PM
KEYNOTE SESSION
Dr. Jagdish N Seth
Charles H. Kellstadt
Professor of Business
Emory University Goizueta
Business School

03:50 PM – 04:30 PM
PANEL DISCUSSION
CMO Session: Does Brand Purpose
Matter
MODERATOR
Ashraf Bin Taj
President
Marketing Society of Bangladesh
PANELISTS
Mir Nawbut Ali
Chief Marketing Ocer
Bkash Limited
Shammi Rubayet Karim
Head of Marketing &
Communications
Nestlé Bangladesh Limited
Sajjad Hashib
Chief Marketing Ocer
Grameenphone Limited
Tanzeen Ferdous
Marketing Director
Unilever Bangladesh Limited

04:30 PM – 05:00 PM
KEYNOTE SESSION
Derrick Daye
Managing Partner
The Blake Project
Publisher
Branding Strategy Insider

05:00 PM – 05:15 PM
INSIGHT SESSION/CASE STUDY
WALTON | Made in Bangladesh

Day 1

05:15 PM – 06:00 PM
PANEL DISCUSSION
Brand Strategy for a Post
Pandemic World
MODERATOR
Shah Mohammad Didarul Hasan
Deputy General Manager
Marketing
M.M. Ispahani Limited
PANELISTS
AKM Moinul Islam Moin
Executive Director (Culinary
Business), PRAN-RFL Group
Moasser Ahmed
Country Marketing Manager
Coca-Cola Bangladesh Limited
Sania Mahmood
Director Marketing, Perfetti Van
Melle Bangladesh Pvt. Limited
Galib Bin Mohammad
Head of Marketing
Arla Foods Bangladesh Limited
Nusrat Jahan
Marketing Director, Reckitt
Benckiser (Bangladesh) Limited

06:00 PM – 06:30 PM
IN-DEPTH DISCUSSION WITH
Naushad Karim Chowdhury
Brands Director
Unilever Bangladesh Limited

Prof. Dr. Syed Ferhat Anwar
Director
Institute of Business
Administration
University of Dhaka

06:30 PM – 07:00 PM
KEYNOTE SESSION
Nigel Hollis
Chief Global Brand Analyst, Kantar

Day 2

03:00 PM – 03:10 PM
WELCOME SPEECH

03:10 PM – 03:40 PM
KEYNOTE SESSION
Alina Wheeler
Author, Designing Brand Identity
Author, Consultant, Speaker
Alina Wheeler LLC

Day 2

03:40 PM – 04:20 PM
PANEL DISCUSSION
How to Direct Consumer in
Reshaping Business
MODERATOR
Sudarshan Reddy
Chief Operating Ocer
Apex Footwear Limited
PANELISTS
Urfi Ahmad, Brands and
Communications Director,
Banglalink Digital
Communications Limited
Ahmad Asif
Chief Executive Ocer, Bengal
Meat Processing Industries
Limited
Yeamin Sharif Chowdhury
Head of Business
Transcom Electronics Limited
Shamim Zaman
Head of Brands & Marketing
Communication
Robi Axiata Limited
Farhan Rashid
Head of Business, HMD Global

04:20 PM – 04:45 PM
IN-DEPTH DISCUSSION WITH
Jhon Quelch
Leonard M. Miller University Chair
Professor
Vice Provost for Executive
Education, Dean of the Miami Patti
and Allan Herbert Business School,
University of Miami
&
Shariful Islam
Founder & Managing Director
Bangladesh Brand Forum

04:45 PM – 05:05 PM
KEYNOTE SESSION
Asif Iqbal
Deputy Managing Director (FMCG)
Meghna Group of Industries
Ltd.

05:05 PM – 05:30 PM
INSIGHT SESSION/CASE STUDY
SAMGUNG: MADE IN BANGLDESH

05:30 PM – 06:10 PM
KEYNOTE SESSION
David Mayo
Chief Operating Officer
ADNA Global
WW Group Director & Branding
G. A Group
Non-Executive Director
Grace Blue Partnership

Day 2

06:10 PM – 06:50 PM
PANEL DISCUSSION
CEO Dialogue – How Business
Should Evolve Post Pandemic
MODERATOR
Mamun Rashid
Managing Partner
PricewaterhouseCoopers (PwC)
Bangladesh
PANELISTS
Kedar Lele
CEO and Managing Director
Unilever Bangladesh Limited
Yasir Azman
Chief Executive Ocer
Grameenphone Limited
Rupali Chowdhury
Managing Director
Berger Paints Bangladesh Limited
Farzanah Chowdhury ACII
Managing Director & CEO
Green Delta Insurance Company
Limited
Naseer Ezaz Bijoy
Chief Executive Ocer
Standard Chartered Bank

06:50 PM – 07:10 PM
INSIGHT SESSION
How future brand need to blend
tech with purpose
Shihab Ahmad
Chief Commercial Ocer
Robi Axiata Limited

07:10 PM -07:40 PM
KEYNOTE SESSION
Hermawan Kartajaya
Founder & Chairman
MarkPlus Inc.
Co-Founder
Asia Marketing Federation
Co-Author
Marketing 5.0, Marketing 4.0

Day 3

10:00 AM – 10:10 AM
WELCOME SPEECH

10:10 AM – 10:45 AM
KEYNOTE SESSION
Simon Anholt
Policy Advisor
Publisher, The Good Country Index
Author, The Good Country
Equation

10:45 AM – 11:35 AM
PANEL DISCUSSION
Using Culture to Brand a Nation

Day 3

11:35 AM – 12:15 AM
KEYNOTE SESSION
Ashraf Bin Taj
Co-Founder, Managing Director
International Distribution
Company BD (PVT.) Ltd.
President
Marketing Society of Bangladesh

12:15 PM – 12:30 PM
PANEL DISCUSSION
Global CEOs – What Do They See in
Bangladesh

12:30 PM – 01:00 PM
KEYNOTE SESSION
Sanjiv Mehta
Chairman and Managing Director
Hindustan Unilever Limited

01:00 PM – 02:00 PM
POLICY FRAMEWORK DISCUSSION
Barrister Nihad Kabir
President, Metropolitan Chamber
of Commerce and Industry (MCCI)
Syed Ershad Ahmed
President, American Chamber of
Commerce in Bangladesh
(AmCham)
Sheikh Fazle Fahim
President, Bangladesh Chambers
of Commerce and Industry (FBCCI)
Shams Mahmud
President, Dhaka Chamber of
Commerce & Industry (DCCI)
Rubana Huq
President, Bangladesh Garment
Manufacturers and Exporters
Association (BGMEA)

02:00 PM – 02:30 PM
SESSION
How Global PR Works

02:30 PM – 03:30 PM
IN-DEPTH DISCUSSION WITH
Bangladesh in the Global Stage

03:30 PM – 03:50 PM
POLICY PANEL

03:50 PM – 04:30 PM
KEYNOTE SESSION
Md. Shahriar Alam, M.P.
Hon’ble State Minister of Foreign
Affairs
Government of the People’s
Republic of Bangladesh

04:30 PM – 04:45 PM
KEYNOTE SESSION
Bangladesh The Next Branding
Opportunity

06:00 PM – 08:00 PM
BEST BRAND AWARD 2020

OUR VALUED PARTNERS

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IMPORTANT NOTE

  • If passes sold; it is non-refundable
  • A dedicated link will be shared with the registered participant’s respective email address.
  • The registered participant agrees to comply with rules and regulation of Brandzeal and its commercial obligation towards valued Sponsors
  • Under any unavoidable circumstances, the organizer of the session, reserves the right to change the event date and program agenda without prior notice

CONTACT US

Call Us

+880 1925 969 444 | +880 1743 836 608 | +880 1973 443 330

Office Address

Bangladesh Brand Forum
Apt#9/A (Level-9) House#30 CWN (A), Road#42/43 Gulshan-2, Dhaka-1212, Bangladesh

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