virtual event
This event will be organized virtually
DATE
28, 29, 30 December 2020
TIME
03:00 PM – 08:00 PM
Message
This is Philip Kotler. I am pleased to hear that the Bangladesh Brand Forum is putting together a 3 day Brand Fest during December 28-30, 2020. This event will stimulate small, medium, and large Bangladesh companies to find new opportunities and improve their marketing skills, tools, and strategies. The Brand Fest will inspire hope and ideas to stimulate economic recovery post-Covid. Every brand is a statement of the values of the company in meeting the needs of Bangladesh citizens and improving their lives.
I wish you a most inspiring Brand Fest.
The Father of Modern Marketing
Philip Kotler
S. C. Johnson Distinguished Professor
International Marketing
Northwestern University
keynote speakers
keynote speakers
Alina Wheeler
Author
Designing Brand Identity
Author, Consultant, Speaker
Alina Wheeler LLC
NIGEL HOLLIS
Chief Global Brand Analyst
Kantar
David Mayo
Chief Operating Officer
ADNA Global
WW Group Director & Branding
G. A Group
Non-Executive Director
Grace Blue Partnership
Derrick Daye
Managing Partner
The Blake Project
Publisher
Branding Strategy Insider
JOHN A. QUELCH
Dean
Miami Business School
Leonard M. Miller University Professor & Vice Provost
University of Miami
Charles Edward Wilson Professor
Business Administration Emeritus
Harvard Business School
DR. JAGDISH N. SHETH
Charles H. Kellstadt Professor of Business
Emory University Goizueta Business School
HERMAWAN KARTAJAYA
Founder & Chairman, MarkPlus, Inc
Co-Founder, Asia Marketing Federation
Co-Author, Marketing 5.0, Marketing 4.0
SIMON ANHOLT
Founder and Publisher
The Good Country Index
ASIF IQBAL
Deputy Managing Director (FMCG)
Meghna Group of Industries Ltd.
PROF. DR. SYED FERHAT ANWAR
Director
Institute of Business Administration
University of Dhaka
ASHRAF BIN TAJ
Co-founder, Managing Director
International Distribution Company BD (PVT.) Ltd.
President
Marketing Society of Bangladesh
SANJIV MEHTA
Chairman and Managing Director
Hindustan Unilever Limited
Agenda
Agenda
Day 1
03:00 PM – 03:10 PM
WELCOME SPEECH
03:10 PM – 03:20 PM
OPENING SPEECH
Shariful Islam
Founder & Managing Director
Bangladesh Brand Forum
03:25 PM – 03:50 PM
KEYNOTE SESSION
Dr. Jagdish N Seth
Charles H. Kellstadt
Professor of Business
Emory University Goizueta
Business School
03:50 PM – 04:30 PM
PANEL DISCUSSION
CMO Session: Does Brand Purpose
Matter
MODERATOR
Ashraf Bin Taj
President
Marketing Society of Bangladesh
PANELISTS
Mir Nawbut Ali
Chief Marketing O cer
Bkash Limited
Shammi Rubayet Karim
Head of Marketing &
Communications
Nestlé Bangladesh Limited
Sajjad Hashib
Chief Marketing O cer
Grameenphone Limited
Tanzeen Ferdous
Marketing Director
Unilever Bangladesh Limited
04:30 PM – 05:00 PM
KEYNOTE SESSION
Derrick Daye
Managing Partner
The Blake Project
Publisher
Branding Strategy Insider
05:00 PM – 05:15 PM
INSIGHT SESSION/CASE STUDY
WALTON | Made in Bangladesh
Day 1
05:15 PM – 06:00 PM
PANEL DISCUSSION
Brand Strategy for a Post
Pandemic World
MODERATOR
Shah Mohammad Didarul Hasan
Deputy General Manager
Marketing
M.M. Ispahani Limited
PANELISTS
AKM Moinul Islam Moin
Executive Director (Culinary
Business), PRAN-RFL Group
Moasser Ahmed
Country Marketing Manager
Coca-Cola Bangladesh Limited
Sania Mahmood
Director Marketing, Perfetti Van
Melle Bangladesh Pvt. Limited
Galib Bin Mohammad
Head of Marketing
Arla Foods Bangladesh Limited
Nusrat Jahan
Marketing Director, Reckitt
Benckiser (Bangladesh) Limited
06:00 PM – 06:30 PM
IN-DEPTH DISCUSSION WITH
Naushad Karim Chowdhury
Brands Director
Unilever Bangladesh Limited
Prof. Dr. Syed Ferhat Anwar
Director
Institute of Business
Administration
University of Dhaka
06:30 PM – 07:00 PM
KEYNOTE SESSION
Nigel Hollis
Chief Global Brand Analyst, Kantar
Day 2
03:00 PM – 03:10 PM
WELCOME SPEECH
03:10 PM – 03:40 PM
KEYNOTE SESSION
Alina Wheeler
Author, Designing Brand Identity
Author, Consultant, Speaker
Alina Wheeler LLC
Day 2
03:40 PM – 04:20 PM
PANEL DISCUSSION
How to Direct Consumer in
Reshaping Business
MODERATOR
Sudarshan Reddy
Chief Operating O cer
Apex Footwear Limited
PANELISTS
Urfi Ahmad, Brands and
Communications Director,
Banglalink Digital
Communications Limited
Ahmad Asif
Chief Executive O cer, Bengal
Meat Processing Industries
Limited
Yeamin Sharif Chowdhury
Head of Business
Transcom Electronics Limited
Shamim Zaman
Head of Brands & Marketing
Communication
Robi Axiata Limited
Farhan Rashid
Head of Business, HMD Global
04:20 PM – 04:45 PM
IN-DEPTH DISCUSSION WITH
Jhon Quelch
Leonard M. Miller University Chair
Professor
Vice Provost for Executive
Education, Dean of the Miami Patti
and Allan Herbert Business School,
University of Miami
&
Shariful Islam
Founder & Managing Director
Bangladesh Brand Forum
04:45 PM – 05:05 PM
KEYNOTE SESSION
Asif Iqbal
Deputy Managing Director (FMCG)
Meghna Group of Industries
Ltd.
05:05 PM – 05:30 PM
INSIGHT SESSION/CASE STUDY
SAMGUNG: MADE IN BANGLDESH
05:30 PM – 06:10 PM
KEYNOTE SESSION
David Mayo
Chief Operating Officer
ADNA Global
WW Group Director & Branding
G. A Group
Non-Executive Director
Grace Blue Partnership
Day 2
06:10 PM – 06:50 PM
PANEL DISCUSSION
CEO Dialogue – How Business
Should Evolve Post Pandemic
MODERATOR
Mamun Rashid
Managing Partner
PricewaterhouseCoopers (PwC)
Bangladesh
PANELISTS
Kedar Lele
CEO and Managing Director
Unilever Bangladesh Limited
Yasir Azman
Chief Executive O cer
Grameenphone Limited
Rupali Chowdhury
Managing Director
Berger Paints Bangladesh Limited
Farzanah Chowdhury ACII
Managing Director & CEO
Green Delta Insurance Company
Limited
Naseer Ezaz Bijoy
Chief Executive O cer
Standard Chartered Bank
06:50 PM – 07:10 PM
INSIGHT SESSION
How future brand need to blend
tech with purpose
Shihab Ahmad
Chief Commercial O cer
Robi Axiata Limited
07:10 PM -07:40 PM
KEYNOTE SESSION
Hermawan Kartajaya
Founder & Chairman
MarkPlus Inc.
Co-Founder
Asia Marketing Federation
Co-Author
Marketing 5.0, Marketing 4.0
Day 3
10:00 AM – 10:10 AM
WELCOME SPEECH
10:10 AM – 10:45 AM
KEYNOTE SESSION
Simon Anholt
Policy Advisor
Publisher, The Good Country Index
Author, The Good Country
Equation
10:45 AM – 11:35 AM
PANEL DISCUSSION
Using Culture to Brand a Nation
Day 3
11:35 AM – 12:15 AM
KEYNOTE SESSION
Ashraf Bin Taj
Co-Founder, Managing Director
International Distribution
Company BD (PVT.) Ltd.
President
Marketing Society of Bangladesh
12:15 PM – 12:30 PM
PANEL DISCUSSION
Global CEOs – What Do They See in
Bangladesh
12:30 PM – 01:00 PM
KEYNOTE SESSION
Sanjiv Mehta
Chairman and Managing Director
Hindustan Unilever Limited
01:00 PM – 02:00 PM
POLICY FRAMEWORK DISCUSSION
Barrister Nihad Kabir
President, Metropolitan Chamber
of Commerce and Industry (MCCI)
Syed Ershad Ahmed
President, American Chamber of
Commerce in Bangladesh
(AmCham)
Sheikh Fazle Fahim
President, Bangladesh Chambers
of Commerce and Industry (FBCCI)
Shams Mahmud
President, Dhaka Chamber of
Commerce & Industry (DCCI)
Rubana Huq
President, Bangladesh Garment
Manufacturers and Exporters
Association (BGMEA)
02:00 PM – 02:30 PM
SESSION
How Global PR Works
02:30 PM – 03:30 PM
IN-DEPTH DISCUSSION WITH
Bangladesh in the Global Stage
03:30 PM – 03:50 PM
POLICY PANEL
03:50 PM – 04:30 PM
KEYNOTE SESSION
Md. Shahriar Alam, M.P.
Hon’ble State Minister of Foreign
Affairs
Government of the People’s
Republic of Bangladesh
04:30 PM – 04:45 PM
KEYNOTE SESSION
Bangladesh The Next Branding
Opportunity
06:00 PM – 08:00 PM
BEST BRAND AWARD 2020
OUR VALUED PARTNERS
Register your seat
IMPORTANT NOTE
- If passes sold; it is non-refundable
- A dedicated link will be shared with the registered participant’s respective email address.
- The registered participant agrees to comply with rules and regulation of Brandzeal and its commercial obligation towards valued Sponsors
- Under any unavoidable circumstances, the organizer of the session, reserves the right to change the event date and program agenda without prior notice
CONTACT US
Call Us
+880 1925 969 444 | +880 1743 836 608 | +880 1973 443 330
Email Us
Office Address
Bangladesh Brand Forum
Apt#9/A (Level-9) House#30 CWN (A), Road#42/43 Gulshan-2, Dhaka-1212, Bangladesh