{"id":10044,"date":"2018-12-22T14:18:11","date_gmt":"2018-12-22T08:18:11","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=10044"},"modified":"2018-12-23T14:23:12","modified_gmt":"2018-12-23T08:23:12","slug":"shaping-modern-retail-in-bangladesh","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/shaping-modern-retail-in-bangladesh","title":{"rendered":"SHAPING MODERN RETAIL IN BANGLADESH"},"content":{"rendered":"

Modern Retail sector in Bangladesh faces major challenges \u2013 skill gap, lack of strategic direction, lack of technology adaptation, policy implication complexity \u2013 just to name a few. These challenges stall the growth momentum of this highly potential sector.<\/span><\/p>\n

To address these challenges, Bangladesh Brand Forum initiated Bangladesh Retail Congress in 2016. The third edition of the congress held in November with the theme “Shaping Modern Retail in Bangladesh”. Presented by Shwapno and powered by Lotto, the congress was attended by around 350 professionals. Multiple Panel Discussions, Keynote Sessions, Insight Sessions and Case Study Presentation shared relevant data, information and analysis of the sector throughout the congress.<\/span><\/p>\n

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INAUGURATION<\/strong><\/span><\/p>\n

The event was inaugurated by Mr. Sohel Tanvir Khan, Business Director, ACI Logistics Ltd. and Mr. Shariful Islam, Founder & Managing Director, Bangladesh Brand Forum.<\/span><\/p>\n

Inaugurating the occasion, Sohel Tanvir Khan said, “To ensure the growth and development of Bangladesh Retail Industry, we all need to work together. The industry requires all of our undivided attention.” Speaking on the significance of the initiative, he hoped that everyone will be benefitted by this knowledge sharing platform and learning will take place at the same time. <\/span><\/p>\n

Shariful Islam shed lights on the importance of retail industry in both formal & informal sectors in Bangladesh. He stressed, “Retail Congress as a platform is designed to assist the organized retail sector of Bangladesh through skill development, knowledge sharing, technology adoption and strategic direction for reinvention of the sector in the Digital Era.” He encouraged all to take the learning from the event to the next level by sharing thoughts collectively and in real life work space.<\/span><\/p>\n

Professor Dr. Syed Ferhat Anwar, Director, University of Dhaka, talked about the purpose of Bangladesh Retail Congress. He suggested to look at the technological changes that are happening around the world now. According to him, getting connected with the customers using the technology and ensuring social emancipation is very important. Putting together the digital world and the brick world ensures customer satisfaction and at the end of the day helps the retailers to make more money.<\/span><\/p>\n

KEYNOTE SESSIONS<\/strong><\/span><\/p>\n

PRACHI TIWARI<\/strong><\/span><\/p>\n

Prachi Tiwari is the Engagement Director of Landor Mumbai, talked about \u2018Store Design & Customer Satisfaction’. She has over 20 years of experience in managing and driving growth in several B2B & B2C brands. She has rolled out diverse marketing campaigns for impactful brand building and marketing across platforms including CRM, Brand Communications and PR. Prachi talked about how the design and in-store experiences are changing nowadays and the disruptions that are happening around retail. Throughout the session, she took some unique examples of some notable brands who are the legacy retail players and constantly changing consumer experiences. For some retailers mobile is a big contributor for sales as it’s pretty convenient for the customers to check and have idea about the overall product offerings and convince them to experience them. The right product, the right mix of the value and the right price setting are the expectations from customers’ sides.<\/span><\/p>\n

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