{"id":10457,"date":"2019-02-03T16:35:18","date_gmt":"2019-02-03T10:35:18","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=10457"},"modified":"2019-02-20T15:20:44","modified_gmt":"2019-02-20T09:20:44","slug":"digital-analytics-certification","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/digital-analytics-certification","title":{"rendered":"APPLIED BUSINESS CERTIFICATE ON DIGITAL ANALYTICS"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">The ability to track data and generate effective insights which can be turned into actions is fundamentally one of the major business advantages of working in a digital environment. In order to comprehend the numbers, one needs to systematically track, report, analyze and visualize the data and its impact.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Applied Business Certificate on Digital Analytics course provides solid grounding to measure and manage data to drive sustainable business development. It outlines on crafting and managing a digital analytics ecosystem, optimizing effectiveness of website resources, tracking consumer journey to generate insights and planning for actions which delivers business objectives. The course will also focus on key point indicators to analyze and set up the reporting tools for productive business decisions within an organization. Four key areas to be covered in the sessions are:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">What is Web Analytics?<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">How to use Web Analytics for Site Optimization?<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">How to Measure Online Marketing Campaigns?<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">How to Craft and Implement Analytical Business Culture?<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Together all the above components lead to a complete certification course on Digital Analytics. Upon completion of this program, participants will be able to apply their knowledge and skills to create a blueprint for navigating digital analytics business opportunities and challenges that they may encounter.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 14pt;\"><strong>LEARNING OBJECTIVES:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Assessing effective methods and diagnostic approaches used in digital analytics.<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Designing and tracking marketing or communication journey from initial entry point to the website to conversion.<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Determining diverse market response to content, leading to conversion by applying concepts of participation marketing and visitor segmentation.<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Defining best product or service mix through analyzing click and navigation patterns.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 14pt;\"><strong>DESIGNED FOR:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">This program is designed for enthusiastic students, marketing and IT professionals, including digital marketers, web\/marketing analysts, project managers, information architects, systems and business analysts as well as IT, e-commerce, finance, marketing and sales specialists interested in digital analytics.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 14pt;\"><strong>THE COURSE:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Every Saturday \u2013 for four weeks<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Involves an average of eight to ten hours of study per week<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Includes reading case studies and white papers, as well as completing readings, participating in discussions, and completing assignments and projects that have scheduled completion dates<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">ABi developed the course content with inspiration and involvement from industry professionals<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Only after attending all four classes and completing the evaluation criteria students will be allowed to get the Applied Business Certificate on Digital Analytics.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Total \u2013 ABi Certificate in Digital Analytics- 4 weeks (24 hours total) &#8211; 4 modules<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Web Analytics Basics<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Advanced Web Analytics<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Online Marketing Campaign Measurement<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Crafting and Implementing an Analytical Business Culture<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>About Applied Business Initiatives (ABi)<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Applied Business Initiatives (ABi) has a vision to ensure that, <strong>\u2018Art of Business Meets Science of Technology\u2019<\/strong>. Hence, it strives to bridge traditional business to evolve into technology based future businesses. ABi focuses with services on Media Consultancy, Digital Media Transformation Tools and Capability Development. The passionate team of ABi creates a business environment for clients to combine strategy, design and technology for further return on their investment. This course is offered by ABi and presented by Bangladesh Brand Forum in order to excel and empower media professionals and enthusiasts significantly.<\/span><\/p>\n<p><span style=\"font-family: open-sans;\">[button link=&#8221;https:\/\/drive.google.com\/open?id=0B1blEa7AjRG7S0J5RE80MlQ2VW5oX0xvdEt5cHpiekJEenhv&#8221; icon=&#8221;fa-download&#8221; side=&#8221;left&#8221; target=&#8221;&#8221; color=&#8221;0570b7&#8243; textcolor=&#8221;ffffff&#8221;]COURSE BROCHURE[\/button]<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>Instructor from ABi:<\/strong><\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">\u2022 Tanveer Faruq, PhD (Digital Marketing) <\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Founder and CEO, Applied Business Initiatives<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>FOR REGISTRATION: <\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Email: <a style=\"color: #000000;\" href=\"mailto:registration@bangladeshbrandforum.com\">registration@bangladeshbrandforum.com<\/a><\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Contact: +8801787332244, +8801786281857<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: open-sans;\">[button link=&#8221;https:\/\/www.facebook.com\/events\/765214393863963\/&#8221; icon=&#8221;Select a Icon&#8221; side=&#8221;left&#8221; target=&#8221;&#8221; color=&#8221;34779e&#8221; textcolor=&#8221;ffffff&#8221;]FACEBOOK EVENT PAGE[\/button]<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\">[button link=&#8221;https:\/\/goo.gl\/forms\/XoAiIfJSipZjZLpD2&#8243; icon=&#8221;Select a Icon&#8221; side=&#8221;left&#8221; target=&#8221;&#8221; color=&#8221;b72525&#8243; textcolor=&#8221;ffffff&#8221;]Registration Form[\/button]<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong><span style=\"color: #0000ff;\">Registration Deadline<\/span>:<\/strong> <strong>Thursday, 28th February 2019<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>COURSE FEES:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">BDT 20,000\/- (+VAT)<\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Special discount will be applied in Group (Minimum 3) registration for corporate professionals.<\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">25% Discount can be availed with a valid student ID.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><strong><span style=\"color: #000000;\">VENUE:<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Platform<\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Bangladesh Brand Forum, Advanced Centre, Level-3, 176 Gulshan Avenue<\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Gulshan North, Gulshan-2, Dhaka 1212, Bangladesh<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>The ability to track data and generate effective insights which can be turned into actions is fundamentally one of the major business advantages of working in a digital environment. In order to comprehend the numbers, one needs to systematically track, report, analyze and visualize the data and its impact. Applied Business Certificate on Digital Analytics [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":10463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-10457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>APPLIED BUSINESS CERTIFICATE ON DIGITAL ANALYTICS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/digital-analytics-certification\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APPLIED BUSINESS 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