{"id":11531,"date":"2019-06-21T12:47:06","date_gmt":"2019-06-21T06:47:06","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=11531"},"modified":"2019-06-22T12:05:40","modified_gmt":"2019-06-22T06:05:40","slug":"grey-dhaka-wins-two-cannes-lions-this-year","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/grey-dhaka-wins-two-cannes-lions-this-year","title":{"rendered":"GREY DHAKA WINS TWO CANNES LIONS THIS YEAR"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><span style=\"color: #000000;\">GREY Advertising Bangladesh Limited has won two awards in the recently held Cannes Lions International Festival of Creativity. The agency won the awards for their project UCB AgroBanking Powered by Shwapno. <\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><span style=\"color: #000000;\">The project bagged a Silver Lion in the Launch\/Relaunch category of Brand Experience &amp; Activation Lions and another Bronze Lion in the Mobile Payment Solution category of Mobile Lions.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 14pt;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bbf.digital\/new\/grey-dhaka-bags-another-silver-lion-at-cannes\"><span style=\"font-family: open-sans;\">Update: GREY Dhaka has won another Silver Lion for the project, making it a total of 3 Lions<\/span><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><strong><span style=\"color: #000000;\">About the Project<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><span style=\"color: #000000;\">Of the 167 million people living in Bangladesh, 36 million are considered financial outcasts, with no access credit, saving or a way to financially secure their future. They are mostly small farmers who usually grow more than they can sell at local markets. This excess produce is often wasted or sold at a loss to middlemen. <\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><span style=\"color: #000000;\">AgroBanking by United Commercial Bank is the world\u2019s first initiative to transform fresh fruits and vegetables\u2014into bank accounts. <\/span><span style=\"color: #000000;\">UCB, one of the largest banks partnered with the largest grocery chain in Bangladesh, Shwapno, to purchase such goods at fair prices. AgroBanking allows farmers to open micro savings accounts in exchange for their produce. Through its massive farmer and distribution network, Shwapno can deliver the fresh fruits and vegetables to stores across Bangladesh, f<\/span><span style=\"color: #000000;\">inally giving farmers the opportunity to join the formal economy, reduce inequality and help them grow their business. <\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><span style=\"color: #000000;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">According to GREY, in just one month since its execution, 750 new accounts were opened, 58 tons of produce were collected, 40+ media impressions were generated and 115 villages asked to join AgroBanking.<\/span><\/span><\/span><\/p>\n<div class=\"row no-gutters\">\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">[ot-video]<iframe src=\"https:\/\/www.youtube.com\/embed\/Y_DuTX0a-0Q\" width=\"1184\" height=\"666\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/ot-video]<\/div>\n<div class=\"col-12 col-md-12 col-lg-6 col-xl-7 content\" style=\"text-align: justify;\"><\/div>\n<\/div>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>GREY Advertising Bangladesh Limited has won two awards in the recently held Cannes Lions International Festival of Creativity. The agency won the awards for their project UCB AgroBanking Powered by Shwapno. The project bagged a Silver Lion in the Launch\/Relaunch category of Brand Experience &amp; Activation Lions and another Bronze Lion in the Mobile Payment [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,4],"tags":[],"class_list":["post-11531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brand-broadcast-prs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GREY DHAKA WINS TWO CANNES LIONS THIS YEAR<\/title>\n<meta name=\"description\" content=\"The agency won the awards for their project UCB AgroBanking\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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