{"id":11541,"date":"2019-06-22T11:55:50","date_gmt":"2019-06-22T05:55:50","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=11541"},"modified":"2019-06-22T13:32:23","modified_gmt":"2019-06-22T07:32:23","slug":"grey-dhaka-bags-another-silver-lion-at-cannes","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/grey-dhaka-bags-another-silver-lion-at-cannes","title":{"rendered":"GREY DHAKA BAGS ANOTHER SILVER LION AT CANNES"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">GREY Advertising Bangladesh Limited has bagged another Silver Lion in the Sustainable Development Goals category at the prestigious Cannes Lions International Festival of Creativity. This is the third award for GREY Dhaka at this year&#8217;s Cannes Lions.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">The agency won all the three awards for their project UCB AgroBanking Powered by Shwapno. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">The other two awards were: Silver Lion in the Launch\/Relaunch category of Brand Experience &amp; Activation Lions and another Bronze Lion in the Mobile Payment Solution category of Mobile Lions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">This is indeed a remarkable event in the history of Bangladeshi advertisement industry. This is the second time any Bangladeshi campaign has won an award at the Cannes Lions. The first-ever award for a Bangladeshi campaign was for <span style=\"color: #0000ff;\">\u2018<a style=\"color: #0000ff;\" href=\"https:\/\/bbf.digital\/new\/bringing-the-cannes-home-grey-dhakas-amazing-journey\">Zero Electricity Air Cooler<\/a>\u2019<\/span> campaign in the year 2016, which was also executed by GREY Dhaka. The project had won Gold Lion in the Product Design (Solution) category.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">The winning campaign of this year, UCB AgroBanking is the world\u2019s first initiative to transform fresh fruits and vegetables\u2014into bank accounts. AgroBanking allows farmers to open micro savings accounts in exchange for their produce. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">UCB partnered with the largest grocery chain in Bangladesh, Shwapno, to purchase such goods at fair prices. Through its massive farmer and distribution network, Shwapno can deliver the fresh fruits and vegetables to stores across Bangladesh, finally giving farmers the opportunity to join the formal economy, reduce inequality and help them grow their business. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">According to GREY, in just one month since its execution, 750 new accounts were opened, 58 tons of produce were collected, 40+ media impressions were generated and 115 villages asked to join AgroBanking.<\/span><\/p>\n<div class=\"row no-gutters\">\n<div style=\"text-align: center;\"><span style=\"font-family: os-bold; color: #000000; font-size: 12pt;\">Watch the campaign video<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #000000;\">[ot-video]<\/span><iframe src=\"https:\/\/www.youtube.com\/embed\/Y_DuTX0a-0Q\" width=\"1184\" height=\"666\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><span style=\"color: #000000;\">[\/ot-video]<\/span><\/div>\n<div class=\"col-12 col-md-12 col-lg-6 col-xl-7 content\" style=\"text-align: justify;\"><\/div>\n<\/div>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>GREY Advertising Bangladesh Limited has bagged another Silver Lion in the Sustainable Development Goals category at the prestigious Cannes Lions International Festival of Creativity. This is the third award for GREY Dhaka at this year&#8217;s Cannes Lions.\u00a0 The agency won all the three awards for their project UCB AgroBanking Powered by Shwapno. The other two [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,4],"tags":[],"class_list":["post-11541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brand-broadcast-prs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GREY DHAKA BAGS ANOTHER SILVER LION AT CANNES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/grey-dhaka-bags-another-silver-lion-at-cannes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GREY DHAKA BAGS 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