{"id":12137,"date":"2019-09-19T18:09:57","date_gmt":"2019-09-19T12:09:57","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=12137"},"modified":"2019-09-19T18:09:57","modified_gmt":"2019-09-19T12:09:57","slug":"tgh-collective-goes-vertical-with-new-wins","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/tgh-collective-goes-vertical-with-new-wins","title":{"rendered":"TGH COLLECTIVE GOES VERTICAL WITH NEW WINS"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">TGH Collective, an independent boutique agency founded by ex JWT Regional ECD, Tay Guan Hin, has picked up new account wins over the last few months. The first of which is CIMB Bank Berhad, Singapore branch as a project. The integrated campaign for BusinessGo showcases a refreshed suite of services catered to small and medium-sized businesses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">A series of vertical videos were created to reach busy entrepreneurs and business owners on the go. \u201cToday\u2019s mobile landscape is more cluttered than ever. In order to stand out, innovative content is needed to grab eyeballs within seconds,\u201d explains Tay Guan Hin, Founder\/GCCO of TGH Collective.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">\u201cEach vertical video is designed to engage the mobile user, bringing alive BusinessGo\u2019s benefits in an innovatively fun way,\u201d continues Tay. \u201cVertical storytelling allows brands to push the boundaries in social marketing, creating fresh ideas that resonate with the behaviour of today\u2019s mobile consumer.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">The videos feature a business owner struggling with services offered by others. Using the vertical space as a creative canvas, things take an unexpected twist when he moves over to CIMB BusinessGo.<\/span><\/p>\n<p><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-12142\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/2-1024x457.png\" alt=\"\" width=\"900\" height=\"402\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/2-1024x457.png 1024w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/2-300x134.png 300w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/2-768x343.png 768w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/2.png 1268w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/3.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-12143\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/3-1024x455.png\" alt=\"\" width=\"900\" height=\"400\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/3-1024x455.png 1024w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/3-300x133.png 300w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/3-768x341.png 768w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2019\/09\/3.png 1268w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Watch the vertical videos at the following links:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><a href=\"https:\/\/youtu.be\/K-6flSZ_kP4\">https:\/\/youtu.be\/K-6flSZ_kP4<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><a href=\"https:\/\/youtu.be\/14qo3XV61Jc\">https:\/\/youtu.be\/14qo3XV61Jc<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><a href=\"https:\/\/youtu.be\/QgvI4HtR__s\">https:\/\/youtu.be\/QgvI4HtR__s<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><a href=\"https:\/\/www.youtube.com\/watch?v=Yc2pZNepFSk&amp;feature=youtu.be\">https:\/\/www.youtube.com\/watch?v=Yc2pZNepFSk&amp;feature=youtu.be<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">The campaign, consisting of vertical videos, print, posters and online channels, breaks mid September across Singapore. \u00a0For more information, please contact Tay Guan Hin at <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"mailto:guanhin@tghcollective.com\">guanhin@tghcollective.com<\/a><\/span> or call (+65) 8288 8609.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-family: open-sans; font-size: 12pt;\"><em>About TGH Collective<\/em><\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><span style=\"color: #000000;\">TGH Collective, The Gung Ho, is an independent boutique agency. We believe in the power of the collective by assembling the most passionate specialists in their field to develop the most effective innovative solutions to solve business challenges. We are driven by a desire to deliver the most innovative solutions, driven by passion in a data driven world. Visit<\/span> <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.tghcollective.com\">www.tghcollective.com<\/a><\/span> <span style=\"color: #000000;\">for more details.<\/span><\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>TGH Collective, an independent boutique agency founded by ex JWT Regional ECD, Tay Guan Hin, has picked up new account wins over the last few months. The first of which is CIMB Bank Berhad, Singapore branch as a project. The integrated campaign for BusinessGo showcases a refreshed suite of services catered to small and medium-sized [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-broadcast-prs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TGH COLLECTIVE GOES VERTICAL WITH NEW WINS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/tgh-collective-goes-vertical-with-new-wins\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TGH COLLECTIVE GOES VERTICAL WITH NEW WINS\" \/>\n<meta property=\"og:description\" content=\"TGH Collective, an independent boutique agency founded by ex JWT Regional ECD, Tay Guan Hin, has picked up new account wins over the last few months. 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