{"id":12160,"date":"2019-09-20T14:30:29","date_gmt":"2019-09-20T08:30:29","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=12160"},"modified":"2019-09-20T14:41:47","modified_gmt":"2019-09-20T08:41:47","slug":"spikes-asia-speakers-share-insights-on-asian-creativity-and-innovation","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/spikes-asia-speakers-share-insights-on-asian-creativity-and-innovation","title":{"rendered":"SPIKES ASIA SPEAKERS SHARE INSIGHTS ON ASIAN CREATIVITY AND INNOVATION"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">A Q&amp;A with Linna Zhao, Head of Insights, Wavemaker China, and Azhar Shah, Managing Director, PLUS China, Wavemaker, who will present \u2018The Future of Chinese Women 2030\u2019 on the Spikes Asia Festival\u2019s Spotlight Stage.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Why is Asia such an exciting place to be creatively?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Azhar Shah<\/strong>: Asian consumers generally lean very positively into technology and rapidly adopt new innovations that can improve their lives in any way, and governments heavily support technology development or adoption. As such, the pace of change exhibited in Asia is huge and it\u2019s easy to observe how countries like China and Korea are leapfrogging ahead of the rest of the world when it comes to innovation.\u00a0 From a personal point-of-view, the diversity of cultures across, as well as within countries, and a generally younger population in many Asian countries makes for a wonderful mix of influences that can inject more creativity into everyone\u2019s work.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>The Spikes Asia 2019 theme is \u2018Asia Rising\u2019 \u2013 where does Asia Pacific industry excel?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Linna Zhao<\/strong>: The blurring borders between Asia Pacific countries will uplift innovation to an even greater level, alongside the transformational shift from manufacturing industries to service industries, and a large labor force who are freed by AI technologies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>What are you most looking forward to about Spikes Asia?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Azhar Shah<\/strong>: The impressive line-up and range of speakers!\u00a0In terms of topics, I have a great passion for cultural relevance and I\u2019m looking forward to understanding more about how culture is developing in other Asian countries, whilst effectiveness is the mainstay of most conversations I have with clients. \u00a0Finally, being a strategist at heart, it\u2019s always great to learn from others on creative techniques to\u00a0solve business problems.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Linna Zhao<\/strong>: I want to hear pioneering voices and discover trends, not just from Asia Pacific, but also the world.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>What can we expect from your session, what will you be discussing?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Linna Zhao<\/strong>: We\u2019ll discuss the reasons why the world needs to pay real attention to China, apart from its economic power. Chinese women, on top of the rise of the country, will be a leading force to make an impact in the world, with both \u201chard\u201d and \u201csoft\u201d power. We will share our learning from observing the evolvement of Chinese women, the future illustrated by them, and the implications for marketers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Azhar Shah<\/strong>: At Wavemaker, our mission is to \u201cmake the future\u201d and we intentionally chose to understand a much longer-term perspective\u00a0as an inspiration for brands to plan over the next decade, especially given the rapidly changing environment in China, which requires a much more agile planning mindset in the shorter-term.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Which country in Asia Pacific excites you most creatively and why? <\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Linna Zhao<\/strong>: China. It is an extremely diverse and decentralized place with a great foundation for innovation: a large talent base, high levels of education and rapid growth of different industries.<\/span><br \/>\n<span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">The speed of innovation (especially \u201cmicro innovation\u201d) and the utility of new technology are making the country more vigorous than ever before. With the continuous development and the fusion of its culture with other cultures, China will be one of the key forces to drive innovation and creativity across the globe.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>A<\/strong><strong>bout Spikes Asia<br \/>\n<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">The Spikes Asia Festival of Creativity is the leading event for the creative marketing and advertising industry in Asia Pacific, taking place at Suntec, Singapore, from 25 &#8211; 27 September 2019. Alongside three days of networking, learning and inspiration, the very best creative work from across APAC is judged and honoured in the Spikes Asia Awards, which will be celebrated at a red-carpet ceremony on the evening of Friday 27 September 2019 at the Victoria Theatre, Singapore.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">It isn\u2019t too late to buy a pass to attend the Festival. Take a look at ticket options on the <a style=\"color: #000000;\" href=\"https:\/\/www.spikes.asia\/passpicker#\/\">website<\/a><\/span><br \/>\n<span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">To view the full Festival programme, please visit <a style=\"color: #000000;\" href=\"https:\/\/www.spikes.asia\/agenda#\/agenda\">https:\/\/www.spikes.asia\/agenda#\/agenda<\/a><\/span><\/p>\n<p style=\"text-align: justify;\">\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>A Q&amp;A with Linna Zhao, Head of Insights, Wavemaker China, and Azhar Shah, Managing Director, PLUS China, Wavemaker, who will present \u2018The Future of Chinese Women 2030\u2019 on the Spikes Asia Festival\u2019s Spotlight Stage. Why is Asia such an exciting place to be creatively? Azhar Shah: Asian consumers generally lean very positively into technology and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-broadcast-prs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPIKES ASIA SPEAKERS SHARE INSIGHTS ON ASIAN CREATIVITY AND INNOVATION<\/title>\n<meta name=\"description\" content=\"Q&amp;A with Linna Zhao, Head of Insights, Wavemaker China, and Azhar Shah, Managing Director, PLUS China, Wavemaker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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