{"id":12233,"date":"2019-09-30T12:21:00","date_gmt":"2019-09-30T06:21:00","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=12233"},"modified":"2019-09-30T12:21:00","modified_gmt":"2019-09-30T06:21:00","slug":"performative-gestures-as-a-tool-of-communication","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/performative-gestures-as-a-tool-of-communication","title":{"rendered":"PERFORMATIVE GESTURES AS A TOOL OF COMMUNICATION"},"content":{"rendered":"

\"\"<\/a>When it comes to creative communication, this is simply connecting the dots in a creative manner that lies in the process of communication. For creative communication, it is very important to think out of the box. In Bangladesh, we have come a long way in creative industry. But each and every time, we have the tendency of dealing with products only; rather than the products\u2019 emotional notion.<\/span><\/span><\/p>\n

\u201cCreative process is a journey, not a destination\u201d, said Prolific Artist Nazia Andaleeb Preema who is the Director and Creative Editor of Bangladesh Brand Forum. \u201cWho else break or make something rather than an artist? Pablo Picasso, Vincent Van Gogh, Salvador Dali \u2013 these all great names dealt with creativity that actually is being represented even today through their artistic expression, interrogation & intervention!\u201d<\/span><\/p>\n

Today\u2019s creative industry has to establish their own language and go through the process of breaking, creating and entering in the new idea to communicate. Bangladesh Brand Forum is always looking into the opportunity to combine and make a bridge between the industry. Creative industry has to immerse with artistic expression in order to incorporate the aesthetic elements to their communication and vice versa. So, in the 9th edition of Communication Summit held by Bangladesh Brand Forum, a unique representation of performing a live art by the truly gifted artist Nazia Andaleeb Preema took place.<\/span><\/p>\n

Nazia Andaleeb Preema has been the influencer bridging through her art in branding, communication and creativity. The workshop \u2018Urgency to Immerse\u2019 was an unique opportunity for creative minds to understand their own mind, body and their connectivity. The aim of the workshop was to enhance and showcase the power of mind, body and soul \u2013 the most integral parts of creative communication. The exercise was not for one day; rather it was meant to be practiced throughout a life journey of a creative mind and personality.<\/span><\/p>\n

The creative communication industry has to deal with creativity for achieving certain purpose; they work with client and have to bring out certain outcomes; and above all, dealing with numbers, it\u2019s not easy to become as fluid as art. Having said that, thriving for fluidity is the core journey. Research for the creative industry is a must so that it can be able to cater the clients as well. Because clients actually learn from the industry. How we tap the clients\u2019 mind is also a creative process.\u00a0 Through breathing control and body gesture,\u00a0 interconnecting the elements of performance with the unknown possibility is important. The participants came to know about the elements of a performance \u2013 Confidence, Awareness, Exploration, Focus, Collaboration and New Image Creation \u2013 through a vital research of their body and existence for a creative journey.<\/span><\/p>\n

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The aim of the workshop at this year\u2019s Communication Summit was to explore the new territory of mind by unleashing new idea through generating body gesture and connecting space through creating new movements \u2013 that will give the mind a total outlook of new possibility.<\/span><\/p>\n

\u201cCreativity is a meditative process\u201d, and \u201cCommunication is all about connecting the dots\u201d. And when the interconnection happens, a new language for communication is created.<\/span><\/p>\n

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In the summit, the collaborators of the performance were \u2013 Ashim Halder Sagor, Artist\/Founder, Artpro Art Initiative; Arpita Singha Lopa, Visual\/Performance Artist; Sanjid Mahmud, Visual Artist, DAAGI ART Garage, and Sharker Nasrin Tuntun, Visual Artist & Performer. They all tried to give a perspective of the live art which is a new art format of revolutionary art practice in Bangladesh. The collaborative performance that has been showcased at the summit was a radical introduction to give an idea to incorporate fresh thinking to communication industry. Because the power of new works generates curiosity among businesses and clients. Thus, it\u2019s very important what products we are giving to the industry. Moreover, we should try to push the boundary enough to offer the industry newer products \u2013 as \u2018Creativity\u2019 itself is an experiment!<\/span><\/p>\n\n

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