{"id":12358,"date":"2019-10-29T14:27:08","date_gmt":"2019-10-29T08:27:08","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=12358"},"modified":"2019-10-29T14:27:08","modified_gmt":"2019-10-29T08:27:08","slug":"rise-of-the-digital-marketing-era","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/rise-of-the-digital-marketing-era","title":{"rendered":"RISE OF THE DIGITAL MARKETING ERA"},"content":{"rendered":"

In the same way as other markets in the world, Digital Marketing is developing exponentially. From 2015, the digital marketing scenario has gone from rolling out little improvements to understanding its actual potential. Digital Marketing Services<\/a> are more popular than ever and this trend shows no sign of slowing. In 2015, the majority of the cases with respect to Digital Marketing were unsolvable mysteries to everybody, and the organizations were attempting to comprehend the methods to apprehend the subject matter and its functions. Advertisers were likewise befuddled about planning budgets for the new method. However, the marketing lesson for marketers<\/a> and advertisers, and various other strategies seemed to have helped organizations tackle this situation. <\/span><\/p>\n

The Journey from the above-mentioned situation to the development and proper functionality of Digital Marketing in Bangladesh can be seen as a huge improvement. And in this era of transformation and in the rise of digital marketing, to empower those who are making the digital space more engaging and vibrant every day, Bangladesh Brand Forum took the initiative of Digital Marketing Award & Digital Summit, a flagship event of Bangladesh Brand Forum which aims to honor the best work of the organizations and individuals involved in designing, building, managing, marketing or promoting digital campaigns & work and who, every day, is making the internet more engaging and vibrant in the country.<\/span><\/p>\n

Many business owners and marketing executives dive in without a blueprint or framework in place. Perhaps, it could be a good idea for them to take the assistance of digital marketing companies, such as WebEnertia<\/a> or similar ones that specialize in client building and digital marketing. Such firms might be able to provide high-quality, data-driven solutions that can help in achieving the desired results. Marketing is simply the approach you employ to get your ideal target market to know, like, and trust you enough to be a customer. You may be afraid of what others will say about your first promotional campaign, but there is no better way to learn than to solicit feedback, jot down, and apply that valuable feedback to your next venture. You can also hire professionals, such as Local View Digital Marketing<\/a>, to assist you with the product lines and strategies, which can eventually allow you to showcase your talents to the best of your ability.<\/span><\/p>\n

Anyway, the 6th<\/sup> Digital summit will explore answers to some exciting questions about digital space and its challenges through case studies, interactive panel discussion, and deep dive discussion (with smaller groups). The Summit brings together leading and global industry professionals, decision-makers and thought leaders under one roof.<\/span><\/p>\n

With the theme, “Digital Transformation for People” \u2013 the summit will consist of 4 Keynote Sessions, 3 Panel Discussions, 3 Insight Sessions and 2 Case Study Presentations. The Keynote Speakers for this year’s Summit are: Mr. Manan Mehta, Senior Vice President \u2013 Marketing, Yash Raj Films, Former Head of Business & Vice President, Razorfish; Mr. Rob Sherlock; Executive Advisor, ADK, Global Communications Consultant, Chief Creative Officer, Executive Search Cognasia Talent; Mr. Protik Basu, Managing Partner WeAddo and Mr. Vittorio Furlan, Head of Business Insights, ADA \u2013 Analytics-Data-Advertising, Malaysia. Apart from the keynote speakers the leading minds and business leaders will be an integral part of the other mentioned sessions.<\/span><\/p>\n

For Digital Marketing Award 2019, the campaigns launched and ran during the period of July 01, 2018 to June 30, 2019 are eligible for nomination. The nominated campaigns will be selected through rigorous jury sessions comprising of the most respected marketing & brand experts to keep the process transparent, accountable and bias-free. To make the process more extravagant, Bangladesh Brand Forum has brought Mr. Tay Guan Hin, Founder & Chief Creative Officer of TGH Collective, as the Jury President for the Grand Jury Sessions of upcoming Digital Marketing Award 2019. Besides serving as first Asian Cannes Lion Jury President, he has also been invited to sit on various digital shows such as Cannes Lions Digital Jury and the upcoming MENA Digital Awards 2019 (MDA). As a charismatic keynote speaker for Vertical Storytelling (Creative Mobile Content), he was on stage in AdFest, Content Marketing Summit in Korea, including the upcoming E-Commerce Expo in Singapore.<\/span><\/p>\n

This year, Digital Marketing Award will recognize the best campaign in each category under four main ranks: Grand Prix, Gold, Silver & Bronze.<\/span><\/p>\n

“With so much technology and innovation evolving right before our eyes, we are seeing how brands can leverage the power of digital to engage and influence their customers. There are more platforms, mediums, and touchpoints than ever to connect with your audience on a deeply personal level. With the right digital strategy and execution, the possibilities for creating engaging and inspiring marketing are endless. As Jury President, my role is to ensure the selected entry is thoroughly discussed, debated and interrogated before it deserved an award, thus raising the overall digital standard of Bangladesh”, said Tay Guan Hin.<\/span><\/p>\n

The award initiative is powered by Meghna Group of Industries (MGI) and will be organized in association with ADA (Analytics. Data. Advertising) and The Daily Star. Also, the event is supported by Eskimi; Strategic Partner \u2013 Bangladesh Creative Forum; Knowledge Partner \u2013 MSB; Event Partner \u2013 Le M\u00e9ridien Dhaka; Lifestyle Partner \u2013 Advanced Development Technologies; Technology Partner \u2013 Aamra; Digital Partner \u2013 Applied Business Initiatives (ABI); Visual Partner \u2013 Aatosh and PR Partner \u2013 Backpage PR.<\/span><\/p>\n

For More details on the Summit:<\/span><\/p>\n

Facebook: https:\/\/www.facebook.com\/events\/741657792928682\/<\/a><\/span>
\nWeb: https:\/\/bbf.digital\/new\/digitalsummit2019\/<\/a><\/span><\/p>\n

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