{"id":12387,"date":"2019-11-02T18:36:57","date_gmt":"2019-11-02T12:36:57","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=12387"},"modified":"2019-11-02T18:36:57","modified_gmt":"2019-11-02T12:36:57","slug":"digital-summit-2019-held","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/digital-summit-2019-held","title":{"rendered":"DIGITAL SUMMIT 2019 HELD"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">To bring transformational change in the digital space, today, Bangladesh Brand Forum has successfully organized Digital Summit 2019. Meghna Group of Industries presented this year\u2019s summit which was attended by around 500 professionals. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">The theme for the summit was \u2018Digital Transformation for People\u2019. Organized in association with ada (Analytics. Data. Advertising) and The Daily Star, the daylong summit took place at Le M\u00e9ridien Dhaka. Initiated in 2014 by Bangladesh Brand Forum, the Digital Summit is the apex platform for country\u2019s digital marketers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">Shariful Islam, Founder &amp; MD of Bangladesh Brand Forum inaugurated the summit. He said, \u201cDigital is already a way of life for the millennium and digital natives. While marketers are trying to embrace digital in every facet of their brand-building activities, we need to realize that the human connection needs to be at the centre of everything that marketers do to thrive in this new ecosystem.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">This year\u2019s summit had 3 global speakers, who came from different regions of the world and shared knowledge. Alongside, there were notable local experts who discussed on multiple topics. Multiple panel discussions, breakouts, insights and many more engagements gave the summit premises a school-like ambience.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">Keynote speakers were Rob Sherlock, Executive Advisor, Global Communications Consultant at ADK, and Chief Creative Officer, Executive Search at Cognasia Talent; Vittorio Furlan, Head of Business Insights at ada (Analytics. Data. Advertising), Malaysia; and Protik Basu, Managing Partner at WeAddo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">Some of the eminent panel discussants were \u2013 Nazim Farhan Choudhury, Managing Director of Adcomm Ltd.; Moutushi Kabir, Director of Communication &amp; Outreach at BRAC &amp; BRAC International; Nusrat Jahan, Marketing Director at Reckitt Benckiser; Ashraf Bin Taj, President of Marketing Society of Bangladesh (MSB); Tajdin Hassan, Head of Marketing at The Daily Star; Zeeshan Rahman, Category Head-Fabric Solutions at Unilever Bangladesh Ltd.; Nazmul Karim Chowdhury, Executive Vice President, Head of Brand &amp; Communications at Prime Bank Limited<strong>; <\/strong>Nafees Anwar Chowdhury, Deputy Director of Brand &amp; Digital Marketing at Grameenphone Limited<strong>; <\/strong>Moasser Ahmed, Country Marketing Manager at Coca-Cola Bangladesh Limited<strong>; <\/strong>Rabeth Khan, Chief Executive Officer at Macomm (Official Affiliate of Dentsu)<strong>; <\/strong>Tahasina Rafa, General Manager of Brand &amp; Digital at Airtel<strong>; <\/strong>Kazi Nowrid Amin, Digital Marketing Manager at IQI Global, Malaysia; Shahriar Amin, Brands &amp; Marketing Professional; Drabir Alam, Chief Operating Officer at X; Salahuddin Shahed, Chief Operating Officer at FCB Bitopi; Neamul Mukit Ahmed, Head of Digital Marketing &amp; Engagement at Banglalink Digital Communications Limited; Sayeda Umme Salma, Media Director at Top of Mind; Munaf Mojib Chowdhury, Director, Client Leadership, Agency at ada (Analytics \u2013 Data \u2013 Advertising), Bangladesh; Dr. Syed Ferhat Anwar, Director at the Institute of Business Administration, University of Dhaka; Asif Iqbal, Deputy Managing Director at Meghna Group of Industries Ltd.; Yasir Azman, Deputy Chief Executive Officer at Grameenphone Limited; Mohammad Ashraful Alam, CSCM, Chief Operating Officer at BRAC-Aarong; Urfi Ahmad, Brands &amp; Communications Director at Banglalink; Maliha Quadir, Founder &amp; Managing Director at Shohoz; Protik Basu, Managing Partner at WeAddo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">There were insight sessions covered by Lutfi Chowdhury, Managing Director, South Asia, Eskimi; Shihab Ahmad, Managing Director, ada (Analytics. Data. Advertising), and Shadab Mahbub, CEO of Chatleads &amp; Co-Founder of WebAble Digital. Also, the case studies were presented by Tusnuva Ahmed Tina, Executive Director at Asiatic Mindshare Ltd; Kazi Hassan Ferdous, Assistant Digital Director at Asiatic Mindshare Ltd; Shahariar Md. Shahabuddin, General Manager &amp; Head of Digital Marketing at Grameenphone Ltd.; M Akrum Hossain, Senior Creative Director at Grey Bangladesh; Bitop Das Gupta, AVP &amp; Strategic Planning Lead at Grey Bangladesh; Waiz Rahim, Founder &amp; Chief Executive Officer, Deligram; Syed Redwanur Rahman, Marketing Manager, BRAC \u2013 Aarong; and Risalat Siddique, Man of Steel, Analyzen.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">Furthermore, there were two breakout sessions that engaged smaller groups of audiences. The breakout sessions were hosted by Tanveer Faruq, Founder &amp; CEO of Applied Business Initiatives; Nazim Farhan Choudhury, Managing Director of Adcomm Ltd.; and Protik Basu, Managing Partner at WeAddo.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">An initiative of Bangladesh Brand Forum, Digital Summit 2019 was presented by Meghna Group of Industries and organized in association with ada (Analytics. Data. Advertising) &amp; The Daily Star; Supported by \u2013 Eskimi; Strategic Partner \u2013 Bangladesh Creative Forum; Knowledge Partner \u2013 MSB; Event Partner \u2013 Le M\u00e9ridien, Dhaka; Lifestyle Partner \u2013 Advanced Development Technologies; Technology Partner \u2013 Aamra; Digital Partner \u2013 Advanced Business Initiatives; Visual Partner \u2013 Aatosh; and PR Partner \u2013 Backpage PR.<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>To bring transformational change in the digital space, today, Bangladesh Brand Forum has successfully organized Digital Summit 2019. Meghna Group of Industries presented this year\u2019s summit which was attended by around 500 professionals. The theme for the summit was \u2018Digital Transformation for People\u2019. Organized in association with ada (Analytics. Data. Advertising) and The Daily Star, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-12387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-initiatives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL SUMMIT 2019 HELD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/digital-summit-2019-held\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL SUMMIT 2019 HELD\" \/>\n<meta property=\"og:description\" content=\"To bring transformational change in the digital space, today, Bangladesh Brand Forum has successfully organized Digital Summit 2019. 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