A whitepaper that offers a glimpse of the current and future native advertising landscape<\/p>\n
India: Httpool, an Aleph Holding company and the largest global partner of major media platforms, announces the launch of a Whitepaper on \u2018Native Advertising – Why it continues to be a favorite.\u2019<\/p>\n
Native advertising is popular among brands and advertisers for many reasons. One is the click-through rates are much higher than typical advertisements, and engagement is usually more substantial.<\/p>\n
This paper offers a glimpse into the current native advertising landscape by mapping current technical standardization efforts, identifying gaps, and recognizing the industry\u2019s roadmap. It also provides readers with expected 2021 trends for native advertising space and expert opinions on the current native sector.<\/p>\n
The paper’s author, Pankaj Jain, Partner Director, Native for India and South East Asia in Httpool, stated, \u201cHaving spent more than two decades in the digital space, one key takeaway is that successful advertisers are those who talk to their customer. Throwing blatant ads in their direction is not the correct method. Native ads allow advertisers to build a connection with the user, and that\u2019s what it\u2019s all about. With this white paper, we are trying to walk you through the journey of Native Ads and why it will continue to influence.\u201d<\/p>\n