<\/p>\n
Facebook aims to get a slice of the market that is speculated to be soon worth $20 billion by launching weekly livestream shopping events with leading beauty and apparel brands like Sephora, Abercrombie & Fitch.\u00a0<\/span><\/p>\n Through this livestream, consumers can directly ask questions to brand representatives in real time and purchase the latest products.<\/span><\/p>\n Brands also get the opportunity to build an improved customer relationship and rapport. They can further showcase their label by giving viewers a behind-the-scenes look at their businesses or collaborate with creators to present their product in action. Moreover, Facebook has also relaxed fees for the brands in light of this new endeavor.<\/span><\/p>\n According to experts, by 2023 Livestream shopping is set to grow to $25 billions and is already on its way to becoming one of the most powerful trends in US retail scene. This is a timely move from Facebook in the light of these trends.<\/span><\/p>\n The weekly lives will be streamed on Facebook over the summer of 2021 in a variety of ways, the series will also be available on both mobile and desktop platforms in the U.S. this week.<\/span><\/p>\n\n Facebook aims to get a slice of the market that is speculated to be soon worth $20 billion by launching weekly livestream shopping events with leading beauty and apparel brands like Sephora, Abercrombie & Fitch.\u00a0 Through this livestream, consumers can directly ask questions to brand representatives in real time and purchase the latest products. […]<\/p>\n","protected":false},"author":12,"featured_media":15427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,32],"tags":[],"class_list":["post-15426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-broadcast-prs","category-brand-news"],"yoast_head":"\n\n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"