{"id":15479,"date":"2021-05-25T16:08:03","date_gmt":"2021-05-25T10:08:03","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=15479"},"modified":"2021-05-25T16:09:22","modified_gmt":"2021-05-25T10:09:22","slug":"ikea-projects-pixar-in-change-a-bit-for-good-campaign","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/ikea-projects-pixar-in-change-a-bit-for-good-campaign","title":{"rendered":"IKEA PROJECTS PIXAR IN \u2018CHANGE A BIT FOR GOOD\u2019 CAMPAIGN"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">IKEA calls on consumers to bring eco-friendly changes to their lives through their new campaign \u2018Change a bit for good\u2019. The 60-second TV ad shows Pixar\u2019s WALL-E-style robot struggling to fight environmental pollution in a futile attempt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The protagonist robot is initially amped up to combat pollution but is repeatedly faced with setbacks that demoralize him, only to be greeted by his family at the end of the day who themselves make the conscious choice of sustainable living.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">According to IKEA, they intend to democratize the concept of sustainable lifestyle with this campaign as it is still deemed suitable to only the privileged category and exhibit how profoundly simple it is.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Created by Mother, the TV ad is now streaming across UK and Ireland, and is also set to run in the US and Netherlands. <\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  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