All the action starts as soon as the call for entry for nominations for Commward starts. agencies, brands, media houses, and production houses from various backgrounds and scale submit their work. And as soon as the deadline is met all the nominations go through a major and rigorous selection and jury process. These vital activities are divided into 4 stages:<\/p>\n
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- Filter\/ Eligibility Phase<\/li>\n
- Shortlisting Jury<\/li>\n
- Grand Jury<\/li>\n
- Vote for the Color<\/li>\n<\/ul>\n
So how does the process function?<\/strong><\/p>\n
So, the first<\/strong> phase of the selection process is Filtering and Eligibility<\/strong> check of the submitted nominations. A dedicated team goes through all the nominations to check missing information, documentation, supporting materials and check whether the nominations are submitted properly in their respected categories. The team then collects missing information and related materials of the submissions and prepares them for the jury process.<\/p>\n
![\"\"](\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2021\/06\/2018-02-BBF-Edited.jpg\")
<\/a>Commward 2018 – Shortlisting Jury<\/figcaption><\/figure>\n <\/p>\n
![\"\"](\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2021\/06\/2019-02-BBF-Edited.jpg\")
<\/a>Commward 2019 – Shortlisting Jury<\/figcaption><\/figure>\n <\/p>\n
The second<\/strong> phase of the selection process is the Shortlisting Jury<\/strong>. Usually, 7-8 shortlisting boards are formed to go through the massive number of submissions. Each board consists of 6-8 industry experts who specialize in brand communication, advertisement, and marketing. Each board is then provided with related categories based on the boards\u2019 expertise. Each board then evaluates whether a nomination is eligible to move to the grand jury session or not. The entire process is kept bias-free as they are provided with individual evaluation forms, and experts related to the campaign are excused from evaluating the nominations. Thus, the evaluation is tabulated and the shortlisted campaigns are then selected to move on to the grand jury. Based on statistics 50% – 60% of submissions are dropped off from this evaluation process.<\/p>\n
![\"\"](\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2021\/06\/2018-01-BBF-Edited.jpg\")
<\/a>Commward 2018 – Grand Jury<\/figcaption><\/figure>\n