![\"\"](\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2021\/06\/SAADIQ-KV-scaled.jpg\")
<\/a><\/p>\nSaira Binte Sarwar Parsa, a value-based life follower and an executive of a multinational company is featured as the key talent of the campaign. Tazkia Zaman Shara, a 5th<\/sup> grade medical student at Ad-din women\u2019s medical college, Tasnuva Chowdhury, leading business development at an LPG marketing company and Sumaiya Binte Sarwar, a creative director at an audio-visual company. All of them are good professionals, progressive in nature as well as a believer and practitioner in Islamic life and living.<\/p>\n Mehedi Hasan, Creative Director, TBWA\\Benchmark said: \u201cWe wanted to have a unique idea to commensurate with this unique nature of banking in relaunching Standard Chartered Saadiq. The initiative got attention as fresh and offered credibility to the audience. It also acts as a platform to explain the proof points of authenticity of an Islamic Bank from an international network which also offers conventional banking. We wanted to portray a progressive human face of the brand as believer and a beneficiary of our value based dynamic banking. The campaign is extended to encompass all banking needs including credit card, personal finance, business finance for Islamic life and living.\u201d<\/p>\n <\/p>\n <\/p>\n Credits<\/em> Strategy: Ashraf Kaiser<\/em> Art Director: Mehedi Hasan<\/em> Graphic designer: Firoz Zaman, Hossain Mohammad Faruk <\/em> Senior Account Executive: Rahfi Hassan\u00a0 <\/em> Production Manager:<\/em> Emdad Hossain Ether <\/em><\/p>\n\n Faith based marketing is all about credibility and trust. What can be better if you feature real life believers to represent your campaign? TBWA\\Benchmark relaunches Standard Chartered Saadiq, the Islamic banking of the leading international bank in Bangladesh, with an overarching theme \u2018Bank with belief\u2019 where believers are featured as the face. The campaign illustrates […]<\/p>\n","protected":false},"author":12,"featured_media":15871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,284],"tags":[],"class_list":["post-15869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-campaigncorner"],"yoast_head":"\n
\nAgency: TBWA\\Benchmark<\/em>
\nChief Creative Officer: Ashraf Kaiser <\/em><\/p>\n
\nCreative Director: Mehedi Hasan <\/em><\/p>\n
\nCopy writers: Mehedi Hasan, Alvi Ashraf <\/em>
\nVisualizer: Riadh Hossain Khan<\/em><\/p>\n
\nAccount Manager: Saeeda Siddiqa Tasnim<\/em><\/p>\n
\nAccount Executive: AS Arnab<\/em><\/p>\n\n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"