{"id":16565,"date":"2021-11-02T17:10:55","date_gmt":"2021-11-02T11:10:55","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=16565"},"modified":"2021-11-02T17:13:10","modified_gmt":"2021-11-02T11:13:10","slug":"arla-foods-reaching-out-to-over-a-million-people-with-the-goodness-of-milk-and-nutrition","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/arla-foods-reaching-out-to-over-a-million-people-with-the-goodness-of-milk-and-nutrition","title":{"rendered":"ARLA FOODS BANGLADESH REACHING OUT TO OVER A MILLION PEOPLE WITH THE GOODNESS OF MILK AND NUTRITION"},"content":{"rendered":"

With the purpose of spreading the goodness of milk and nutrition, Arla Foods Bangladesh Limited, the local subsidiary of <\/span>European <\/span>dairy cooperative Arla Foods, and the producer of the country\u2019s most loved milk powder brand DANO for 60 years, had embarked on a journey<\/span> in early 2021<\/span> to reach out to<\/span> a million people all throughout the country.<\/span><\/p>\n

At a press conference held today at Pan Pacific Sonargaon, the company affirmed that a total of 1.3 million people were reached out to with <\/span>the awareness of milk goodness and on the spot milk<\/span> trial <\/span>through an <\/span>on-ground<\/span> activation<\/span>through more than <\/span>7,319<\/span> sessions all<\/span> around the country spanning all the divisions<\/span>, spreading the goodness of affordable milk and nutrition superseding the original <\/span>goal <\/span>of a million. Executing the <\/span>initiative, Arla Foods reached out to these <\/span>13 lakh<\/span> people <\/span>in 1,845 areas including <\/span>202 RMG factories.<\/span><\/p>\n

The press conference was by attended by H.E. Danish Ambassador to Bangladesh Winnie <\/span>Estrup<\/span> Petersen and Peter Hallberg, Managing Director at Arla Foods Bangladesh Limited<\/span> along with <\/span>representatives from Bangladesh Investment Development Authority, Bangladesh Food Safety Authority and <\/span>Bangladesh Standards & Testing Institution<\/span>. The keynote was presented by Galib Bin Mohammad, Head of Marketing<\/span> at Arla Foods Bangladesh Limited.<\/span><\/p>\n

In his keynote, Galib Bin Mohammad<\/span> Head of Marketing at Arla Foods Bangladesh Limited<\/span> summarized, \u201c<\/span>We take <\/span>ou<\/span>r commitment of providing quality nutrition <\/span>to the people very seriously. <\/span>We control our entire supply chain from <\/span>the grass that is fed to our cows <\/span>to the delivery of <\/span>the tasty <\/span>products<\/span> in our consumers table<\/span> ensuring that <\/span>our<\/span>consumers <\/span>have full confidence<\/span> in our products.<\/span>\u201d<\/span><\/p>\n

Peter Hallberg, Managing Director at Arla<\/span> Foods Bangladesh stated in his speech, \u201cAt Arla Foods, we care for communities in which we operate. We are not only committed to ensure that each of our products meet the high-quality <\/span>standards but<\/span> are also proactive in creating value in our business sec<\/span>tor; be it through sp<\/span>r<\/span>eading awareness on nutrition or through building capacity of the industry.\u201d<\/span><\/p>\n

Arla Foods Bangladesh Ltd has been operating in Bangladesh since 2014 along with its FSSC 22000 (V5) certified packaging facility located in <\/span>Konabari<\/span>, Gazipur. Its portfolio currently includes Dano Power, Dano Growth Shakti and Dano Daily Pushti, providing dairy nourishment and nutrition to almost 1.<\/span>2<\/span> crore<\/span> Bangladeshi <\/span>homes <\/span>every month.<\/span><\/p>\n\n

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