{"id":1802,"date":"2015-09-16T13:16:50","date_gmt":"2015-09-16T07:16:50","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=1802"},"modified":"2017-09-09T22:27:57","modified_gmt":"2017-09-09T16:27:57","slug":"per-pederson-shares-his-remarks-on-grey-dhaka","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/per-pederson-shares-his-remarks-on-grey-dhaka","title":{"rendered":"Per Pederson Shares His Remarks on Grey Dhaka"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\">Working at Grey Global for two decades, Per Pederson has been honing the craft of creative advertising worldwide and is renowned throughout the globe for his relentless drive towards the attainment of creative perfection.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\">In his recent visit to Bangladesh, Pederson talks about GREY Dhaka\u2019s tremendous success and shares his remarks about the agency in an interview with Bangladesh Brand Forum. According to him Grey Dhaka is one of top agencies in Grey Network having the best potentials.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #003366; font-family: Arial, Helvetica, sans-serif;\"><strong><em>BBF: \u00a0Not too many experts of your level from advertising arena have visited Bangladesh. What made you think about a tour to Bangladesh?\u00a0\u00a0 <\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\"><span style=\"color: #003366;\"><strong>Per Pederson: <\/strong><\/span>Grey Dhaka has a special place in Grey. Grey Dhaka has proven that you do not need to have international clients to be a successful agency. This agency depends on local clients, has a very strong profile in the local industry.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\">I am here for two purposes; to learn what they are doing so that I can teach other agencies in the network about how Grey Dhaka is doing and to teach Dhaka how to become better, especially in creative sector.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><strong><span style=\"color: #003366; font-family: Arial, Helvetica, sans-serif;\">BBF: What is your opinion about the works done by Grey Bangladesh? Can you mention some works that drew your attention?<\/span><\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\"><span style=\"color: #003366;\"><strong>Per Pederson: <\/strong><\/span>This year I worked with Grey Dhaka on telling the story about men urinating on the street. It is very important for me to work on the local culture when I try to help our local agencies in the network.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\">Here is an insight that Arab language is considered holy and even if anyone cannot understand what is written, being a Muslim they will always respect it. To put the signs that say, \u201cDon\u2019t pee on the street, use the public toilet\u201d and working with the honorable Ministry of Religion on that, was a brilliant idea. It\u2019s fun! It shows Islam in a very positive way.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\">I enjoyed the latest ice-cream campaign for bloop that makes fun of advertisements. I think Grey Dhaka is one of the first agencies in the country that started using humor in the advertisements. Thus strategies made Grey Dhaka such a special agency.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><strong><span style=\"color: #003366; font-family: Arial, Helvetica, sans-serif;\">BBF: Grey Dhaka is one of the top creative agencies in the country. Where do you want to see it reach next?\u00a0<\/span><\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\"><strong><span style=\"color: #003366;\">Per Pederson: <\/span><\/strong>We have other agencies having smaller markets but Grey Dhaka is something different. This year Grey Dhaka has won 13 Lions. Taking on something that is unexpected: humors and non-advertising ideas have been the key ingredients behind Grey Dhaka\u2019s tremendous success. We all want Bangladesh to be the next country that wins at Cannes, moreover I made it my personal ambition.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\">Grey Dhaka inspires the other agencies in the country to do good stuffs. They always came up with something that is even non-traditional but works only in Bangladesh. I believe, this will be the recipe to win more Lions.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><strong><span style=\"color: #003366; font-family: Arial, Helvetica, sans-serif;\">BBF: Recently we have seen representation of our neighboring countries in global creative council. How far is Bangladesh from achieving such glory?<\/span><\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Arial, Helvetica, sans-serif;\"><span style=\"color: #003366;\"><strong>Per Pederson: <\/strong><\/span>Very very close! In our network, Grey Dhaka is one of the top agencies. It is ranked between 12 and 15 right now as our last corporate creative council started a ranking of our agencies. So, Grey is really very close, because you will automatically get a seat in global creative council if you are in the top 10. The previous two rounds of the creative council were debated and there is a possibility of adding a few countries in the council because we think they are improving continuously. So, Grey Dhaka is just on the verge.<\/span><\/p>\n<p style=\"text-align: right;\"><em>\u00a0<span style=\"color: #808080;\">Interviewed and Compiled by\u00a0<\/span><\/em><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #808080;\"><em>Raiyan Rumman<\/em><\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Working at Grey Global for two decades, Per Pederson has been honing the craft of creative advertising worldwide and is renowned throughout the globe for his relentless drive towards the attainment of creative perfection. In his recent visit to Bangladesh, Pederson talks about GREY Dhaka\u2019s tremendous success and shares his remarks about the agency in [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-cover-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Per Pederson Shares His Remarks on Grey Dhaka | BBF Digital<\/title>\n<meta name=\"description\" content=\"Working at Grey Global for two decades, Per Pederson has been honing the craft of creative advertising worldwide and is renowned through\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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