{"id":18498,"date":"2022-10-11T11:32:22","date_gmt":"2022-10-11T05:32:22","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=18498"},"modified":"2022-10-11T11:32:22","modified_gmt":"2022-10-11T05:32:22","slug":"rebranding-of-a-thought-leader","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/rebranding-of-a-thought-leader","title":{"rendered":"Rebranding of a thought leader"},"content":{"rendered":"<p>BGMEA has recently renewed its vision of the future with a brand new identity as part of its mandate to be aligned with MDG and SDG goals to complement Bangladesh\u2019s future-forward vision.\u00a0 But how was this identity created? And who is behind the dots?<\/p>\n<p>Mighty Byte, a creative consultancy agency, took a deep dive into who BGMEA truly is, its variegated roles, and its impact on both the national and global scale. Mighty Byte recognized that the apex trade body had evolved, and its logo essence had to capture and represent this\u00a0<strong>multifaceted role\u00a0<\/strong>in a\u00a0<strong>cohesive\u00a0<\/strong>and\u00a0<strong>uniquely\u00a0<\/strong>identifiable way.<a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/2.tif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18499\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/2.tif\" alt=\"\" \/><\/a><\/p>\n<p>Because BGMEA is a thought leader, a think tank, the face of brand Bangladesh, a leader in development, a facilitator of economic linkage, and an investor in partnerships, Mighty Byte realized the task was not just to create a \u2018logo\u2019 but reflect its multifaceted role, its composite identity and to keep in mind the ever-transformative nature of the world, the nation, the industry, and BGMEA itself. It needed to devise a simplistic interpretation of the innumerable complexities that this vision entailed.<\/p>\n<p><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-18504 alignleft\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA.jpg\" alt=\"\" width=\"443\" height=\"443\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA.jpg 704w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-300x300.jpg 300w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-150x150.jpg 150w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-600x600.jpg 600w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/a> <a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-18503\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-2.jpg\" alt=\"\" width=\"432\" height=\"432\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-2.jpg 678w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-2-300x300.jpg 300w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-2-150x150.jpg 150w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/09\/BGMEA-2-600x600.jpg 600w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n<p>These were the dots. Once connected,\u00a0the Nine Dot identity was born. Building a story around BGMEA&#8217;s current priorities: People, Inclusivity, Transparency, Infrastructure, Innovation, Circularity, Global Network, Brand Bangladesh, and Environment with iconic motifs.<\/p>\n<p>The micro stories and associated symbols Mighty Byte developed were arranged in the order of reach, transformation, and sustainability. From micro to macro, action to impact, and local to global &#8211; showcasing and encompassing all that BGMEA has come to represent.<\/p>\n<p>That\u2019s how Mighty Byte developed and created BGMEA\u2019s \u201cNine Dot\u201d identity. Which is as much a modern graphic identity as it is a story of the many stories woven into it.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>BGMEA has recently renewed its vision of the future with a brand new identity as part of its mandate to be aligned with MDG and SDG goals to complement Bangladesh\u2019s future-forward vision.\u00a0 But how was this identity created? And who is behind the dots? Mighty Byte, a creative consultancy agency, took a deep dive into [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":18505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[],"class_list":["post-18498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bbf-monthly"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding of a thought leader | BBF Digital<\/title>\n<meta name=\"description\" content=\"BGMEA has recently renewed its vision of the future with a brand new identity as part of its mandate to be aligned with MDG and SDG goals to complement Bangladesh\u2019s future-forward vision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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