{"id":18880,"date":"2022-11-20T14:41:02","date_gmt":"2022-11-20T08:41:02","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=18880"},"modified":"2022-11-20T14:54:18","modified_gmt":"2022-11-20T08:54:18","slug":"marks-full-cream-milk-powder-boosting-reach-with-mobile-first-video","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/marks-full-cream-milk-powder-boosting-reach-with-mobile-first-video","title":{"rendered":"MARKS Full Cream Milk Powder- Boosting reach with mobile-first video"},"content":{"rendered":"<p style=\"text-align: justify;\">The popular Bangladeshi brand teamed up with Httpool to run a Meta video campaign during Ramadan. The videos highlighted the nutrition and taste benefits of MARKS\u2019 flagship product, resulting in a +4.3pt lift in top-of-mind awareness amongst 25-34 years olds.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-141931.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18884\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-141931.jpg\" alt=\"\" width=\"721\" height=\"447\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Trusted family nutrition<\/strong><br \/>\nFirst launched in 1997 in Bangladesh, MARKS Full Cream Milk Powder has secured its place as a trusted and tasty household name. The brand is known \u2013 and loved \u2013 by consumers of all ages for having essential vitamins and minerals for complete family nutrition.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142017.jpg\"><img decoding=\"async\" class=\"aligncenter  wp-image-18883\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142017.jpg\" alt=\"\" width=\"911\" height=\"327\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u201cAs the leader in the premium milk segment, MARKS tries to be in tune with evolving consumer needs and preferences. We are glad that our new communication<br \/>\napproach resonated well, specifically with young homemakers.\u201d- Naushad Chowdhury, Director, Brand Marketing, Abul Khair Group<\/p>\n<p style=\"text-align: justify;\">\u201cMeta is a promising platform, as digital advertising media and its analytics are useful for campaign performance evaluation. Thanks to our partner Httpool for helping us with effective targeting and providing impactful solutions.\u201d- Nazmul Hasan, Head, Digital Deployment &amp; Technical Services, AKG Digital<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142052.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-18882\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142052.jpg\" alt=\"\" width=\"717\" height=\"547\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>THEIR GOAL<\/strong><br \/>\nBrand awareness with video<\/p>\n<p style=\"text-align: justify;\">MARKS wanted to use mobile-first Meta video campaigns to become the trusted choice for family nutrition and taste in the milk powder market.<\/p>\n<p style=\"text-align: justify;\"><strong>THEIR SOLUTION<a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142201.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18881 alignright\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142201.jpg\" alt=\"\" width=\"243\" height=\"481\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142201.jpg 352w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-142201-152x300.jpg 152w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/a><\/strong><br \/>\nMilking Meta video ads<\/p>\n<p style=\"text-align: justify;\">Httpool collaborated with MARKS\u2019 parent company, Abul Khair Group (AKG) Digital, to create short, mobile-first videos to replace the company\u2019s previous long TV commercials. The videos followed Meta\u2019s creative best practices and Httpool\u2019s recommendations to introduce the logo within the first 3 seconds to boost recall and deliver the message with captions in the first 6 seconds to ensure a sound-off strategy. With a focus on brand awareness, the AKG Digital team followed Httpool\u2019s media recommendations on optimal buying for reach and frequency, helping the company reach the maximum number of users at the max frequency cap. Automatic placements helped widen the audience by enabling more opportunities to reach customers across Meta technologies. This gave Meta the ability to show ads in the lowest cost placements, reducing overall cost per outcome and creating maximum impact. A Brand Lift test measured the incremental impact of the campaign.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-143732.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18887 alignleft\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-143732.png\" alt=\"\" width=\"889\" height=\"242\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-143732.png 1361w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-143732-300x82.png 300w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-143732-1024x279.png 1024w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-20-143732-768x209.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/a><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>The popular Bangladeshi brand teamed up with Httpool to run a Meta video campaign during Ramadan. The videos highlighted the nutrition and taste benefits of MARKS\u2019 flagship product, resulting in a +4.3pt lift in top-of-mind awareness amongst 25-34 years olds. Trusted family nutrition First launched in 1997 in Bangladesh, MARKS Full Cream Milk Powder has [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":18889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-broadcast-prs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARKS Full Cream Milk Powder- Boosting reach with mobile-first video | BBF Digital<\/title>\n<meta name=\"description\" content=\"The popular Bangladeshi brand teamed up with Httpool to run a Meta video campaign during Ramadan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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