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<\/a><\/p>\nThis year Superbrands Bangladesh was initiated to honour the most powerful brands of Bangladesh for the period of the next two years, 2023 to 2024.
\nSuperbrands Bangladesh for the year 2023-24 has been revealed through a grand award ceremony honouring the 40 most prestigious and valuable brands from diverse industries of Bangladesh. The auspicious award gala took place on Saturday, 11 February 2023, at the Grand Ballroom of Sheraton Dhaka. The ceremony also marked the unveiling of the cover of Superbrands publication for the next two years.<\/p>\n
The objective of Superbrands Bangladesh was to select brands that were successful with their strong market presence and reputation and brands that are considered to have excelled in their respective fields and stood out from the average.<\/p>\n
A brand represents a sheer passion and energy to deliver consumers the very best. However, even between the goodwill shared by all brands, a difference separates the good from the great. Superbrands Bangladesh worked on putting all the brands under a microscope and found the most deserving 40 brands to be labelled as the Superbrands.<\/p>\n Breaking Down the Selection of a Superbrands <\/strong> Mr Ashraf Bin Taj, Managing Director, International Distributions Company Bangladesh (Pvt) Ltd.; General Secretary, Asia Marketing Federation, thoroughly explained the Jury Process of Superbrands before the award-giving segment started. He said, \u201cThe Superbrands have been picked maintaining the global practice. The process goes through different phases to bring out only the top brands in different categories.\u201d<\/p>\n<\/a><\/p>\n
\nAccording to the global practice, Superbrands are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the \u2018Brand Council\u2019. In Bangladesh, Superbrands for the year 2023-2024 have been selected by a brand council consisting of eminent experts. The 16 members of the Brand Council, consisting of multidisciplinary elites of the country, checked and vetted by the Global Superbrands Team, scored the brands out of 20, considering the following attributes of the brand – 1. Brand heritage 2. Brand relevance in category, 3. Perceived Quality, 4. Perceived performance, 5. TOMA (Top of Mind Awareness). The highest-scoring brands then get an invitation to avail the Superbrands Status. The ones accepting the invitation and fulfilling the other requirements are finally recognised as Superbrands of the country.<\/p>\n