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Blend With the Culture<\/strong> In contrast, Amazon Prime Video has also deployed similar meme marketing. Still, instead of hitting the sweet spot like Netflix, it evoked our rather negative feelings towards summer. And in the end, when you compare the Instagram posts side by side, one makes you nostalgic about your childhood summer and warms your heart; the other agitates you with the fear of unbearable heat.<\/p>\n Another cultural aspect that Netflix has perfected \u2018to a T\u2019 is the multi-ethnic and religious festivities. The Indian sub-continent is known for its colourful festivals. And each festival bears certain social and cultural norms close to our hearts. For instance, in the following Instagram post, Netflix has perfected the feeling we all have after getting Eidi. Again, a subtle yet impactful way to evoke our sweet nostalgia.<\/p>\n <\/p>\n
\nWhen McDonald\u2019s first came to India in 1994, they contacted Amit Jatia, an Indian businessman, to invest in the business. It took quite an effort to convince his family with vegetarian values to invest in a fast-food chain whose MVP was a beef burger. But McDonald\u2019s willingness to localise won over Amit\u2019s family and the majority Indian market. Across the world, the Big Mac beef burger is the company\u2019s signature product. But Amit and his partners had to develop their own signature products for India. And hence, the Chicken Maharajah Mac, Aloo Tikki Burger, and McSpicy Paneer were born. To win over your target audience, understanding where they come from is crucial. And it applies to every industry. Both Netflix and Prime Video understand this and apply it in their social media marketing strategy.
\nFor instance, the Indian sub-continent has humid, tropical weather, and summer lasts longer than any other season here. And if there is one thing that makes everyone anticipate the agonizing heat of the summer season, then that has to be mango. Netflix has cracked the code- mango is not just a fruit but an emotion to this region\u2019s people. And with their clever meme marketing, Netflix has successfully shared the emotions of the billion.<\/p>\n