{"id":22721,"date":"2024-01-01T14:44:53","date_gmt":"2024-01-01T08:44:53","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=22721"},"modified":"2024-01-01T14:48:44","modified_gmt":"2024-01-01T08:48:44","slug":"httpool-and-banglalink-helping-a-telecom-brand-reach-more-customers-using-advantage-placements","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/httpool-and-banglalink-helping-a-telecom-brand-reach-more-customers-using-advantage-placements","title":{"rendered":"Httpool and Banglalink Helping a telecom brand reach more customers using Advantage+ placements"},"content":{"rendered":"<p class=\"_3tmr _aio5 _aio2 _9ioa _8ww0 _34g8\" style=\"text-align: center;\"><strong>Success story<\/strong><\/p>\n<div class=\"_38io _97fe _30jd _aizg _aizh _aizk _9ioa\">\n<p class=\"_4971\" style=\"text-align: center;\">Meta Authorized Sales Partner Httpool helped this leading telecom company in Bangladesh run a campaign to reach a broader audience with quality ad creative \u2014 resulting in a 4.7pt increase in ad recall.<\/p>\n<h2 style=\"text-align: center;\"><strong>4.7pt<\/strong><br \/>\nincrease in ad recall<\/h2>\n<h2 style=\"text-align: center;\"><strong>7.6pt<\/strong><br \/>\nboost in ad recall among millennials<\/h2>\n<h2 style=\"text-align: center;\"><strong>0.7pt<\/strong><br \/>\nincrease in top-of-mind awareness<\/h2>\n<h2 style=\"text-align: center;\"><strong>3.5pt<\/strong><br \/>\nincrease in top-of-mind awareness in the 35-44 age group<\/h2>\n<p><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-141557.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-22722\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-141557.jpg\" alt=\"\" width=\"1077\" height=\"850\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-141557.jpg 1024w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-141557-300x237.jpg 300w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-141557-768x606.jpg 768w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>THEIR STORY<\/strong><br \/>\nConnecting Bangladesh<br \/>\nBanglalink is a leading telecom company that provides a wide range of communication services \u2014 including mobile voice, data and internet services \u2014 to their customers in Bangladesh.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>THEIR GOAL<\/strong><br \/>\nBoosting brand reach with ad placements<br \/>\nBanglalink wanted to reach a broader audience with their campaigns while optimizing ad exposure. They sought to use Advantage+ placements to gain widespread visibility across Meta technologies. To enhance brand impact and engagement, they needed to craft high-quality video creative that would resonate with their audience. This meant creating a resonant 15-second ad aligned with research-driven brilliant basics. Then, Banglalink wanted to run a brand lift study to test brand impact metrics with these strategies.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"_3tmu _aio8 _aio2 _9ioa _97fe _34g8 _9d0_\" style=\"text-align: center;\"><strong><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-143723.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22723\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-143723.jpg\" alt=\"\" width=\"351\" height=\"662\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-143723.jpg 351w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-01-143723-159x300.jpg 159w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a>THEIR SOLUTION<\/strong><br \/>\n<strong>Expanding ad placements<\/strong><\/p>\n<div class=\"_38io _97fe _30jd _aizg _aizh _aizk _9ioa\">\n<p class=\"_4971\" style=\"text-align: center;\">To reach their performance goals, Banglalink transitioned their campaign strategy from a narrow approach to a broad one by leveraging Advantage+ placements. Collaborating with Starcom and Meta Authorized Sales Partner, Httpool, the brand crafted a compelling 15-second video ad that combined media strategy and creative quality.<\/p>\n<p class=\"_4971\" style=\"text-align: center;\">Httpool recommended using Meta media and creative brilliant basics \u2014 including mobile-first creative with messages that resonate. Httpool also recommended using Advantage+ placements to reach a wider audience. These research-backed strategies helped ensure brand impact and strong ROI.<\/p>\n<p class=\"_4971\" style=\"text-align: center;\">Using Advantage+ placements ensured the ad\u2019s visibility across Facebook, Messenger, Instagram and Audience Network to boost reach and engagement.<\/p>\n<p class=\"_4971\" style=\"text-align: center;\">An important part of the campaign was testing the brand\u2019s broad audience approach and use of Advantage+ placements \u2014 a strategy which was tested through a measurement brand lift study. This maximized Banglalink\u2019s campaign budget while amplifying ad exposure. By targeting a broader audience, the brand reached previously untapped prospects. The brand lift study confirmed the campaign\u2019s impact with substantial increases in ad recall and top-of-mind awareness.<\/p>\n<\/div>\n<p style=\"text-align: center;\"><strong>THEIR SUCCESS<\/strong><br \/>\nAwareness heightened<br \/>\nFor the campaign, Banglalink ran a brand lift study \u2014 from November to December 2022 \u2014 which found a positive influence on ad recall and top-of-mind awareness. Results included:<\/p>\n<h2 style=\"text-align: center;\">4.7pt<br \/>\nincrease in ad recall<\/h2>\n<h2 style=\"text-align: center;\">7.6pt<br \/>\nboost in ad recall among millennials<\/h2>\n<h2 style=\"text-align: center;\">0.7pt<br \/>\nincrease in top-of-mind awareness<\/h2>\n<h2 style=\"text-align: center;\">3.5pt<br \/>\nincrease in top-of-mind awareness in the 35-44 age group<\/h2>\n<p><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/329433935_692092266038532_7877123432837345566_n.webp\"><img decoding=\"async\" class=\"wp-image-22724 aligncenter\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2024\/01\/329433935_692092266038532_7877123432837345566_n.webp\" alt=\"\" width=\"184\" height=\"146\" \/><\/a><\/p>\n<p class=\"_4971\" style=\"text-align: center;\">\u201cBanglalink has a wonderful partnership with Meta and a strong collaborative relationship with Httpool. In our effort to increase brand reach, we tapped into Meta best practices. The Advantage+ placements strategy and its widespread visibility across Meta technologies had a significant impact on our brand and contributed to our campaign\u2019s success. The brand lift study helped us tap into previously unexplored opportunities and provided valuable insights for future planning. This achievement is a great example of true partnership and we hope to continue such initiatives in the years to come.\u201d- <b>URFI AHMAD, <\/b>BRANDS AND COMMUNICATIONS DIRECTOR, BANGLALINK<\/p>\n<p class=\"_4971\" style=\"text-align: center;\">\u201cStarcom Bangladesh embraces the latest Meta practices to deliver optimal results for our clients, such as Banglalink. Httpool&#8217;s support and tailored recommendations empower us. The recent success of our collaborative brand lift study marks a milestone in the telecom industry. We look forward to achieving even greater results in the days ahead.\u201d- <b>ARIFUR RAHMAN, <\/b>DIRECTOR, DIGITAL MEDIA STARCOM BANGLADESH<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Success story Meta Authorized Sales Partner Httpool helped this leading telecom company in Bangladesh run a campaign to reach a broader audience with quality ad creative \u2014 resulting in a 4.7pt increase in ad recall. 4.7pt increase in ad recall 7.6pt boost in ad recall among millennials 0.7pt increase in top-of-mind awareness 3.5pt increase in [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":22726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-22721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-broadcast-prs","category-magazine-cover-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Httpool and Banglalink Helping a telecom brand reach more customers using Advantage+ placements | BBF Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/httpool-and-banglalink-helping-a-telecom-brand-reach-more-customers-using-advantage-placements\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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