{"id":2861,"date":"2015-12-01T14:05:44","date_gmt":"2015-12-01T08:05:44","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=2861"},"modified":"2017-09-09T22:48:14","modified_gmt":"2017-09-09T16:48:14","slug":"evolution-of-the-brand-lux-in-bangladesh-since-1964","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964","title":{"rendered":"Evolution of the Brand LUX in Bangladesh, since 1964"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: Tahoma, Arial, Helvetica, sans-serif; color: #000000;\">LUX has been ranked as the Best Toilet Soap Brand in <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bbf.digital\/new\/7th-best-brand-award-honors-the-most-loved-brands-of-the-country\">Best Brand Award Bangladesh 2015<\/a><\/span>. The brand has also been recognized as the most consistent brand as it successfully held the 6th position in Overall Top 10 Brands for three consecutive years.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Tahoma, Arial, Helvetica, sans-serif; color: #000000;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.unilever.com.bd\/our-brands\/detail\/Lux\/365830\/\">LUX<\/a><\/span> is the celebration of stardom, beauty and glamour- it has redefined the way women perceive themselves by giving them the confidence to ignite the spark. It has had a rich heritage of providing the finest fragrances accessible to women all over the world. The only soap to be titled the beauty soap of stars is LUX. More recently, LUX has focused on new fragrances that provide the magical beauty every woman desires.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Tahoma, Arial, Helvetica, sans-serif; color: #000000;\">Since its inception in Bangladesh in 1964, LUX has had a glorious history. It continues to be one of the most sought after brands in the country. And remaining consistent with its previous years LUX did not fail to further engage the women of Bangladesh in 2014 as it marked the re-launch of LUX.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Tahoma, Arial, Helvetica, sans-serif; color: #000000;\">\u201cFine fragrance skin treats\u201d- the brand vision was brought to life with the re-launch. To enjoy the luxurious bathing pleasure, 9 in every 10 Bangladeshi consumer use LUX during the course of a year. To make sure these consumers are well aware of the new LUX, the brand launched a 360 degree campaign. Making great use of all the accessible touch points for the brand starting from TV, radio, print, outdoor, in-store to digital no leaf was left unturned.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Tahoma, Arial, Helvetica, sans-serif; color: #000000;\">The big idea was to tie the re-launch of LUX with the biggest and most glamorous beauty platforms of the country- Lux Channel I Superstar. The entire campaign was divided into three distinct phrases pre-hype, launch and post hype. In order to create curiosity amongst consumers\u2019 innovative teaser TVC, print ad and teaser pop-ups were released, all indicating to the floral surprise that the LUX beauties were going to reveal on the special Lux Channel I Superstar episode to be aired on the 16<sup>th<\/sup> of September 2014.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Tahoma, Arial, Helvetica, sans-serif; color: #000000;\">The date marked the launch of one of the most anticipated and glamorous bathing experiences from LUX. The LUX beauties were all dressed in floral gowns, each representing the LUX variants.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Tahoma, Arial, Helvetica, sans-serif; color: #000000;\">LUX celebrates beauty and the re-launch of LUX reflected what the brand believes in. LUX continues to make women feel, act and look beautiful- all you need is<em> Just a little LUX.<\/em><\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully held the 6th position in Overall Top 10 Brands for three consecutive years.\u00a0 LUX is the celebration of stardom, beauty and glamour- it has redefined [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190],"tags":[192,193],"class_list":["post-2861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-brand-award-2015","tag-best-brand-award-2015","tag-lux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LUX - The Celebration of Stardom, Beauty and Glamour<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution of the Brand LUX in Bangladesh, since 1964\" \/>\n<meta property=\"og:description\" content=\"LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully held the 6th position in Overall Top 10 Brands for three consecutive years.\u00a0 LUX is the celebration of stardom, beauty and glamour- it has redefined [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964\" \/>\n<meta property=\"og:site_name\" content=\"BBF Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Official.BBF\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-01T08:05:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-09T16:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BBF Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BBFBangladesh\" \/>\n<meta name=\"twitter:site\" content=\"@BBFBangladesh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BBF Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#article\",\"isPartOf\":{\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964\"},\"author\":{\"name\":\"BBF Digital\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d\"},\"headline\":\"Evolution of the Brand LUX in Bangladesh, since 1964\",\"datePublished\":\"2015-12-01T08:05:44+00:00\",\"dateModified\":\"2017-09-09T16:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bbf.digital\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg\",\"keywords\":[\"Best Brand Award 2015\",\"LUX\"],\"articleSection\":[\"Best Brand Award 2015\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964\",\"url\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964\",\"name\":\"LUX - The Celebration of Stardom, Beauty and Glamour\",\"isPartOf\":{\"@id\":\"https:\/\/bbf.digital\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg\",\"datePublished\":\"2015-12-01T08:05:44+00:00\",\"dateModified\":\"2017-09-09T16:48:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage\",\"url\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg\",\"contentUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg\",\"width\":1024,\"height\":458},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bbf.digital\/new\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evolution of the Brand LUX in Bangladesh, since 1964\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bbf.digital\/new\/#website\",\"url\":\"https:\/\/bbf.digital\/new\/\",\"name\":\"BBF Digital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bbf.digital\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bbf.digital\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bbf.digital\/new\/#organization\",\"name\":\"BBF Digital\",\"url\":\"https:\/\/bbf.digital\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png\",\"contentUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png\",\"width\":2434,\"height\":1497,\"caption\":\"BBF Digital\"},\"image\":{\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Official.BBF\/\",\"https:\/\/x.com\/BBFBangladesh\",\"http:\/\/instagram.com\/bangladesh_brand_forum\",\"https:\/\/www.linkedin.com\/company\/bangladesh-brand-forum\/\",\"https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d\",\"name\":\"BBF Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g\",\"caption\":\"BBF Digital\"},\"sameAs\":[\"http:\/\/bangladeshbrandforum.com\/\",\"https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel\",\"https:\/\/www.instagram.com\/bangladesh_brand_forum\/\",\"https:\/\/www.linkedin.com\/company\/superbrandsbangladesh\/\",\"https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q\"],\"url\":\"https:\/\/bbf.digital\/new\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"LUX - The Celebration of Stardom, Beauty and Glamour","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964","og_locale":"en_US","og_type":"article","og_title":"Evolution of the Brand LUX in Bangladesh, since 1964","og_description":"LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully held the 6th position in Overall Top 10 Brands for three consecutive years.\u00a0 LUX is the celebration of stardom, beauty and glamour- it has redefined [&hellip;]","og_url":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964","og_site_name":"BBF Digital","article_publisher":"https:\/\/www.facebook.com\/Official.BBF\/","article_author":"https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel","article_published_time":"2015-12-01T08:05:44+00:00","article_modified_time":"2017-09-09T16:48:14+00:00","og_image":[{"width":1417,"height":634,"url":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg","type":"image\/jpeg"}],"author":"BBF Digital","twitter_card":"summary_large_image","twitter_creator":"@BBFBangladesh","twitter_site":"@BBFBangladesh","twitter_misc":{"Written by":"BBF Digital","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#article","isPartOf":{"@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964"},"author":{"name":"BBF Digital","@id":"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d"},"headline":"Evolution of the Brand LUX in Bangladesh, since 1964","datePublished":"2015-12-01T08:05:44+00:00","dateModified":"2017-09-09T16:48:14+00:00","mainEntityOfPage":{"@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964"},"wordCount":400,"commentCount":0,"publisher":{"@id":"https:\/\/bbf.digital\/new\/#organization"},"image":{"@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage"},"thumbnailUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg","keywords":["Best Brand Award 2015","LUX"],"articleSection":["Best Brand Award 2015"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964","url":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964","name":"LUX - The Celebration of Stardom, Beauty and Glamour","isPartOf":{"@id":"https:\/\/bbf.digital\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage"},"image":{"@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage"},"thumbnailUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg","datePublished":"2015-12-01T08:05:44+00:00","dateModified":"2017-09-09T16:48:14+00:00","breadcrumb":{"@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#primaryimage","url":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg","contentUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2015\/12\/Center-Spread-H-11.1-in-x-W-16.4-in-bng-e1448953740562.jpg","width":1024,"height":458},{"@type":"BreadcrumbList","@id":"https:\/\/bbf.digital\/new\/evolution-of-the-brand-lux-in-bangladesh-since-1964#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bbf.digital\/new\/"},{"@type":"ListItem","position":2,"name":"Evolution of the Brand LUX in Bangladesh, since 1964"}]},{"@type":"WebSite","@id":"https:\/\/bbf.digital\/new\/#website","url":"https:\/\/bbf.digital\/new\/","name":"BBF Digital","description":"","publisher":{"@id":"https:\/\/bbf.digital\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bbf.digital\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bbf.digital\/new\/#organization","name":"BBF Digital","url":"https:\/\/bbf.digital\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/","url":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png","contentUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png","width":2434,"height":1497,"caption":"BBF Digital"},"image":{"@id":"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Official.BBF\/","https:\/\/x.com\/BBFBangladesh","http:\/\/instagram.com\/bangladesh_brand_forum","https:\/\/www.linkedin.com\/company\/bangladesh-brand-forum\/","https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q"]},{"@type":"Person","@id":"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d","name":"BBF Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbf.digital\/new\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g","caption":"BBF Digital"},"sameAs":["http:\/\/bangladeshbrandforum.com\/","https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel","https:\/\/www.instagram.com\/bangladesh_brand_forum\/","https:\/\/www.linkedin.com\/company\/superbrandsbangladesh\/","https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q"],"url":"https:\/\/bbf.digital\/new\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/posts\/2861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/comments?post=2861"}],"version-history":[{"count":0,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/posts\/2861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/media\/2854"}],"wp:attachment":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/media?parent=2861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/categories?post=2861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/tags?post=2861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}