{"id":3294,"date":"2016-01-12T13:37:05","date_gmt":"2016-01-12T07:37:05","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=3294"},"modified":"2017-09-09T22:51:13","modified_gmt":"2017-09-09T16:51:13","slug":"cannes-lions-makes-changes-to-its-award-categories","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/cannes-lions-makes-changes-to-its-award-categories","title":{"rendered":"Cannes Lions Makes Changes to Its Award Categories"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\"><em>11 January 2016<\/em> &#8211; The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print &amp; Publishing Lions and Digital Craft split from the Cyber and Mobile Lions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">The addition of the Press Lions is considered to be a milestone in Cannes Lions\u2019 history, being the second award to be added to the competition. Simon Cook, Director of Awards, Lions Festivals, commented, \u201cThis is an award that\u2019s been with us since 1992. By renaming it the Print &amp; Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">Commenting on the splitting out of Digital Craft, Terry Savage, Chairman, Lions Festivals, said, \u201cThe Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We\u2019ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">Additionally, Cannes Lions has adapted and changed other Lions for 2016. After continued consultation with a network of product design advisors, the Product Design Lions evolve significantly for 2016 with expanded and redefined categories that recognise the importance of the product as both a medium and brand embodiment, with new additions including Service &amp; Interactive Design for Products.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">The Titanium &amp; Integrated Lions are being separated, with Titanium and Integrated now being judged as standalone Lions. Elsewhere, the Design Lions see a new suite of Experience Design categories and an expanded Social section, and the Outdoor Lions grow to include a large Digital Outdoor section.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">As previously announced the launch of Lions Entertainment will see two associated Lions. The Entertainment Lions will replace the Branded Content &amp; Entertainment Lions, while the Entertainment Lions for Music are launching due to music\u2019s significant role within the entertainment sector.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">Entries for Cannes Lions open on <span class=\"aBn\" tabindex=\"0\" data-term=\"goog_60375850\"><span class=\"aQJ\">21 January<\/span><\/span>. Further details of the Lions, rules and fees can be found at\u00a0<span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"http:\/\/links.canneslions.mkt5278.com\/ctt?kn=5&amp;ms=NTA0MzQ0ODYS1&amp;r=MTU0MjExODcyODQ5S0&amp;b=0&amp;j=ODQxNDI5Mjc4S0&amp;mt=1&amp;rt=0\" target=\"_blank\" name=\"991884721_-1885690849_Cannes Lions_1\">www.canneslions.com<\/a>.<\/span><\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>11 January 2016 &#8211; The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print &amp; Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The addition of the Press Lions is considered to be a milestone in Cannes Lions\u2019 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[224],"class_list":["post-3294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-broadcast-prs","tag-cannes-lion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannes Lions Makes Changes to Its Award Categories<\/title>\n<meta name=\"description\" content=\"The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print &amp; Publishing Lions and Digital Craft split from the Cyber and Mobile Lions.\" \/>\n<meta name=\"robots\" content=\"index, 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